Hottest marketing topics - emerging global markets, social media, brand trust, sustainable business models, micro-trends - today discussed by top executives in field

1. 2009 Marketing Symposium A New Era of Opportunity: Engaging the Customer Saturday, April 25

2. About the Kellstadt Marketing Group Kellstadt Marketing Group (KMG) at DePaul University is a community of graduate students, faculty, alumni and industry experts who are interested and involved in the practice and learning of marketing . It was founded in the spring of 2008 by a group of graduate students and alumni, and was designated an official DePaul student organization in the fall of 2008. KMG provides our members with the resources, knowledge and opportunities to be successful marketing professionals through idea sharing, social forums and experiential learning programs. KMG is committed to upholding and promoting the highest professional standards . The mission of the Kellstadt Marketing Group is to foster the relationship between Kellstadt students, alumni, faculty and industry experts by providing opportunities that help facilitate the exchange of ideas, information and resources. For more information: www.kellstadtmarketing.com.

5. Opening Address [10:30 am - 11:15 am] : Jim Lecinski, Managing Director, Central Region Jim Lecinski is managing director of the Central Region for Google. He leads the advertising business with Google's major Central Region clients and media agency partners. Heading up Google's Chicago operation, Mr. Lecinski is a seasoned advertising and marketing expert, with nearly 20 years of integrated marketing and online advertising experience. He has expertise in brand and creative strategy, marketing plan development, consumer lead generation, marketing analysis, optimization and consumer insights. Additionally, he has a strong background in retail and consumer packaged goods.

6. Morning Panel Sessions 11:30 am – 12:30 pm

8. #1: Zocalo Group, Omnicom | Michael Stern, Director #2 Pabst Blue Ribbon and Flying Dog Ales | Neal Stewart, Brand Manager #3 Tribune Interactive | Daniel Honigman, Senior Social Media Strategist #4 Edelman Digital | Phil Gomes, SVP, Digital Strategies & Services Panelist: Panel Session #1b: Theme: Social Media and Marketing Title: It ‘s Not A Fad Anymore Moderator: James Moore Panel Lead: Bill Fergus Time: 11:30 am - 12:30 pm Details: Apply today’s social media concepts to engage your customers, build your brand. No longer are companies completely in control of their marketing message. Increasingly consumers area. In blogs, YouTube or at the local coffeehouse. Consumers are talking about brands and their advocacy is proving to be one of the marketers biggest competitive advantage. This panel will explore what’s new in social media and how companies are successfully navigating the strategic advantage and disadvantages of it.

9. Lunch Address [12:30 pm – 1:30 pm] : Chicago 2016 – Mark Mitten, Chief Brand Officer Mark Mitten is chief brand officer for Chicago 2016. In this role, he oversees the marketing and brand strategy of the bid, including creating and producing all official bid videos. Mitten has been a member of the 2016 team since the bid’s inception in 2006. Prior to joining Chicago 2016, Mitten was a producer for Mark Burnett Productions. In this capacity he produced episodes and structured integration deals for NBC’s hit television series, The Apprentice , during seasons two and three. In this role, Mitten worked directly with clients such as P&G, Pepsi and Pontiac, among others.

10. Afternoon Panel Sessions 1:30 pm – 2:30 pm

14. Closing Address [2:45 pm - 3:30 pm] : Dawn Foods – Chip Potter, Director Mr. Potter leads the overall marketing efforts for Dawn Food Products, Inc., a leading global manufacturer and distributor of top quality bakery products. His assignment at Dawn is unique, as he is charged with re-defining the company’s marketing capabilities and how it executes marketing plans across multiple retail channels. Mr. Potter joined Dawn after nearly twelve years with Kraft Foods, and has over 23 years of marketing, advertising and sales experience.