This webcast will teach How to Retain Visitors & Increase conversions? How to earn more by being Proactive? How to turn Insights into Answers? How to create segments and analyze them? Inquire more: http://bit.ly/1d0Gj2A

1. EFFECTIVE DECISION
MAKING WITH ROYAL
CYBER DIGITAL
ANALYTICS SERVICES
Wednesday, July 31st 10:00
AM CST (UTC -06:00)

2. WEBINAR OVERVIEW
What is Web & Digital Analytics?
Visitor Retention & Increased Conversion
Being Proactive
Creating Segments & Analyzing them
Analyzing Critical Findings and Integrating Intelligence with e-commerce
Turning Insights into Answers
Q & A

3. PRESENTATION BY:
Zulfiqar A. Memon
Sr. Manager Analytics & Optimization,
Technical Lead Implementation.
Royal Cyber Inc.

4. WHAT IS DIGITAL ANALYTICS
Web Analytics is the study of Online visitor Behavior in order
to improve it.
Digital Analytics is the use of Metrics to Gauge the
performance of company's Digital Marketing efforts with the
end goal of optimizing those efforts to reach the desired
business goals.

5. CUSTOMER LIFECYCLE
FUNNEL
E-Metrics-Business Metrics For The New Economy
http://www.targeting.com/whitepaper.html

6. THE ART OF ANALYSIS AND
FUNNEL NOWADAYS.
Data
Data
Tomato
Information:
Tomato is a fruit
Knowledge:
Fruit salad is good & Easy
to make
Wisdom:
Don’t put Tomatoes in
Fruit Salad
Insight
Use this fruit as a
vegetable
Metrics
Reports
Benchmark
s
Alerts
Insights


7. WHY CUSTOMER RETENTION
& LOYALTY?
Bain and Co. :a 5% increase in customer retention can increase a company’s profitability by 75%.
Gartner Group : Statistics tell us that 80% of your company’s future revenue will come from just 20% of
your existing customers.
Lee Resource Inc. :Attracting new customers will cost your company 5 times more than keeping an
existing customer.

8. HOW CUSTOMER RETENTION
CAN BE ACHIEVED?
Customer Retention is how many customers
you maintain to hold once they come to your
website. Retention plays an important role in
increasing Revenue.
Treat them as they want to get treated & stay in
touch via Mails, Promotions, Offerings, Thank
you cards, Email Marketing etc.
Improve your presence via social media &
reward them so they choose you over your
competitors.
Be an advisor not an order taker, offer loyalty
rewards to best customers.

9. BEING PROACTIVE

10. THE SOLUTION

11. CLICK STREAM REPORTING
Clickstream report is an open ended path reporting, for the
analysis of popular paths that visitors take on a website
Log in to Analytics interface > choose Report tab on the left
pane > click Paths > select Clickstreams
 Refer the screenshot
Click ‘create new report’ in the Clickstream list page
•You will need to manually select the page you
want to add for reporting, Discussed in
next slide.

12. BUILDING A CLICKSTREAM
REPORT
Click Create a ‘Clickstream report’ in the drop down menu
under pages 
•Select the page you want to add for reporting.
•Page is directly added to this report, as you navigate
through
this page (recommended)

14. Select the Traffic Direction
Enter a descriptive name
Select a date range
Chose the right
segment

15. Leaves
Arrives

17. CLICKSTREAM
USE
CASES

18. DIVE DEEP WITH TRUE PATH
REPORTING
It is a closed ended path report that is used to
analyze visitor behavior over user defined
paths within a website
Log in to Analytics interface > choose Report
tab on the left pane > click Paths > select
TruePath Funnels

19. BUILDING TRUE PATH
REPORT
With the help of IBM Digital Analytics Plugin, Login with
your credentials and select the TruePath Builder
We can choose to edit the previously made path, but
here we will create a new path by opting first option
Click Next.

20. Now give this step a name,
From 2nd step onwards, you will be having the
option of mentioning that to be a required or
optional step between the path.

21. you can see that the pages have been defined now,
now you can publish this path for reporting, but
remember the last page cannot be an optional step,
It must be some required step.
After you have setup a series of Steps/Pages click
next.

22. Name this path, Provide comments, if
necessary,
You have the flexibility of Back processing,
You have the choice of start reporting now, or
make it populate but let it start when you tell
it to.
Or else save and start…
Click finish.
Once you click finish you will receive a
confirmation message with a pictorial
illustration of your path created.

24. TURN YOUR INSIGHTS INTO
ANSWERS
Actionable Insights.
1. Define your business goals
2. Define your KPIs
3. Transform your Data to info as much as you can

25. TURN YOUR INSIGHTS INTO
ANSWERS
With Royal Cyber Digital Analytics services you are able to Cross-Sell with
smart recommendations Based on the trends and behavior of the users.
IBM Product Recommendations empowers you to raise revenue and saves
staff time.
1. Increase  Revenues, Average Order Value, Conversion Rate, Customer
Engagement
2. Improve  Website visitor’s ability to find products and explore catalog
offerings
3. Save Merchandiser staff time through automation
4. It automatically Generates personalized product recommendation

26. CREATING SEGMENTS AND
ANALYZING THEM
Segments are groups based on some criteria and in this
part of the webinar we are going to discuss, analysis based
on that group/Segment
We will discuss how to create a PROFILE SEGMENT.
We can locate it at Reports →Demographics → Profile
Segments in the left navigation pane
Refer this picture.

27. 1
STEPS
1. Create New Segment
2
2. Name it & Select the date
range
3. Select the Criteria you want
your Segment to be based on
In this case we have taken
no. of visits is between 2 & 3
and gender = male
3

28. 4. Select the reports to run
this segment.
5. Finally an attractive feature
that lets you Generate the
list of email addresses of
visitors that fall under this
segment
(You can use that list to
retarget customers too! )
6. Create Segment.
4

29. ANALYZING CRITICAL FINDINGS AND
INTEGRATING INTELLIGENCE WITH ECOMMERCE