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1. © 2 1 C a C m u ic t n Ic
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2. TRE ND RE PORT A PRIL 2012
Unique visitors to social-networking websites
in February 2012
Facebook 166,890,779
YouTube 147,739,093
Twitter 37,201,228
S u c:
o re
1 5,81
8,91 0 S eA ayic
it n lt s
Google +
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3. TRE ND RE PORT A PRIL 2012
Time spent on social networks:
A s of December 2011, each month users
spent an average of…
Facebook 423
tumblr 151
S u c: c m c r
o re o S oe
Md Mt ,
e ia er ix
Pinterest 80 D cm e 2 1 ,
ee b r 0 1
U itdSae
n e tts
Twitter 25
LinkedIn 15
0 6
0 1
20 1
80 20
4 30
0 30
6 40
2 40
8 50
4 60
0 60
6 7
20
1 h u s( 2
2 or 70
m u e)
in ts
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4. TRE ND RE PORT A PRIL 2012
Trust factor
P re tg o rs o d nsw os idte t s inoo :
ec na e f ep n e t h a h y r t f n
u
Facebook 81%
S u c: Bo H r
o re lg e’s
2 1 W m na d
02 o a n
S c l e iaSu y
o ia M d t d
( lg e.c m f m .p
bo h r o /r e
a
h?
p
tumblr 73% u l t :/ w w l e
r t / w .sid s
=h p
h r.n tBo H r2 1
ae e/ lg e/ 0
2 o ia-m d -f a-
-s c l e ia in l
v)
2
Pinterest 67%
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5. TRE ND RE PORT A PRIL 2012
Percentage of respondents who have made purchases
based on recommendations on…
Pinterest 47%
S u c: Bo H r
o re lg e’s
2 1 W m na d
02 o a n
S c l e iaSu y
o ia M d t d
( lg e.c m f m .p
bo h r o /r e
a
h?
p
u l t :/ w w l e
r t / w .sid s
=h p
Facebook 33% h r.n tBo H r2 1
ae e/ lg e/ 0
2 o ia-m d -f a-
-s c l e ia in l
v)
2
Twitter 31%
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6. TRE ND RE PORT A PRIL 2012
Pinterest vs. Twitter
W ic w r sb s fr
h h ok e to…
Twitter Pinterest
Making purchase decisions 21% 18%
Getting product information 18% 26% S u c: Bo H r
o re lg e’s
2 1 W m na d
02 o a n
S c l e iaSu y
o ia M d t d
( lg e.c m f m .p
bo h r o /r e
a
Seeking advice and 29% 30% h?
p
recommendations u l t :/ w w l e
r t / w .sid s
=h p
h r.n tBo H r2 1
ae e/ lg e/ 0
2 o ia-m d -f a-
-s c l e ia in l
v)
2
Finding out about new products 24% 39%
Having fun 47% 58%
C ontributing to a community 33% 32%
Being entertained 51% 54%
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7. TRE ND RE PORT A PRIL 2012
Twitter timing
T eo d yw hm s
im f a it o t K S m t ss o steb e k o no
IS er ic h w h ra d w f
tf :
rfa ic t et inteU itdSae:
wes h n e tts
S ra o t o r westru h u ted y
p e d u y u t et h o g o t h a
S u c:
o re
w ha e p a iso lt atr o n T it r
it n m h s n ae f n o . w t
e e H b pt
u S o’s
l k w l e tem s atnio f my u
in s ilg t h o t t t n r
e o or D nZ re a
a arl l
p d il.c m M
ra y o / a
fl wr tw r tee do tewe a do
ol es o ad h n fh ek n n
o in A t ls
/ r e/
ic
we e d :
ek n s 1 2 7 sx
1 0 .a p
BE ST BE ST BE ST
TIME TO DA YS DE FA UL
TWE E T: TO T TIME
5 p.m. TWE E T: ZONE :
Friday, E astern
Saturday,
Sunday
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8. TRE ND RE PORT A PRIL 2012
Top topics on Pinterest
B p re tg o ttl in o r s
y ecna e foa p b ad
Home 17.2%
Arts and crafts 12.4%
Style/fashion 1 .7%
1
Food 10.5%
Inspiration/education 9.0%
Holiday/seasonal 3.9%
S u c: R M t s
o re J er ic
2.1% (j er s o )
r t .c m
m ic
Humor
Products 2.1%
Travel 1.9%
Kids 1.8%
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