6. People connect online with their offline friends,
they love to connect people in any ways.
More than 50% of social network users are
connected to brands.
People check in because they love the brand
or place, not because of advertising.
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7. NO.1 check in place in Taiwan
Taiwan Taoyuan International Airport
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8. So...You got the point !
People check in to show off themselves,
and to let their friends where they are.
Fashion is never end.
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10. 12% Smartphone owner
use LBS apps
20% of location-based
users check in daily
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11. “Difficult for new social networks to succeed.
More than 50% does not need to any new
social networks. 90% is feel good with what
they use now.”
How does Foursquare get a
number of users?
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14. Users want to be involved with companies,
brand, and place. Bring them together can
improve the connection and relationship.
Direct
interaction
Conversation
Brand fan Co- creation
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15. Check in to a new place : 5 points
Add a new venue : 5 points
Check in to a place you’ve been before – 1 point
Location multiplier for each place you go in a
day : 1 point per location
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16. The point is for user to
get new Badges.
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17. Ok..users have fun while using Foursquare,
and what else?
Location Based Service, local business can
give consumers discount with Foursquare’s
special features: check in, mayor, badges.
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18. Foursquare establishes a ecosystem between
“consumer” and “local business”. users can
get discount by checking in; business can get
more exposure with Foursquare. Win-Win.
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19. People prefer to share positive brand
and place experiences on social media.
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22. Summary
People check in cause they want to tell their friends
where are they and show off. Foursquare succeed to
make users fun and easy for business promote
themselves. Besides, Foursquare creates a new
way for customers to show their brand loyalty and a
deep connection between local business and customers.
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23. Case 1
what’s the factor that Foursquare can reach the first 1
million users in 13 month?
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24. Case 2
and how to persuade your TA to use Foursquare check
in, instead of Facebook app?
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25. Case 3
What’s their plan for monetization ?
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