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Entrepreneurial Marketing

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rajeev roy

This discusses theoritcal and practical aspects of marketing for an entrepreneur

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ENTREPRENEURIAL MARKETING Rajeev Roy
Relationship marketing ,[object Object],[object Object],[object Object]
Expeditionary marketing ,[object Object],[object Object],[object Object],[object Object]
One-to-one marketing ,[object Object],[object Object]
Real-time marketing ,[object Object]
Disruptive marketing ,[object Object],[object Object]
Viral marketing ,[object Object],[object Object],[object Object]
Digital marketing ,[object Object],[object Object],[object Object]
Permission marketing ,[object Object]
Radical marketing ,[object Object],[object Object],[object Object],[object Object]
Buzz marketing ,[object Object],[object Object]
Customer-centric marketing ,[object Object],[object Object],[object Object]
Convergence marketing ,[object Object]
Dimensions of entrepreneurial marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Leveraging resources ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brand building ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brand building ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Price sensitivity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Skimming ,[object Object],[object Object],[object Object],[object Object],[object Object]
Skimming ,[object Object],[object Object],[object Object]
Penetration pricing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Pricing precepts ,[object Object],[object Object],[object Object]
Pricing precepts ,[object Object],[object Object],[object Object],[object Object]
Channel strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Promotions: Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Planning a promo campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contests ,[object Object],[object Object],[object Object],[object Object],[object Object]
Coupons ,[object Object],[object Object],[object Object],[object Object],[object Object]
Discounts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of discounts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Continuity ,[object Object],[object Object],[object Object],[object Object],[object Object]
POP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sampling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sampling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Event ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What can you do at an event? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Free gifts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tie-ins ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trade promotions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
VIRAL MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Myths ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Myths ,[object Object],[object Object],[object Object]
Drivers of buzz ,[object Object],[object Object],[object Object],[object Object],[object Object]
6 buttons of buzz ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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