It’s hardly news that carriers traditional revenue streams are under threat, and the pressure to react and adapt is greater than ever. fring and the fring like, once a Foe or Frenemy are actually becoming true friends for the carriers. With communication OTT high quality of service on 3G and LTE netwroks, with the boarder lines between carriers and enterprise getting blurry .... and with consumers seeking features and capabilities from their devices and provider beyond price. It is mandatory by carries to leap into the OTT space. It's a reality Attached presentation i have done with several leading carriers in Europe

1. Extending Carriers Network with fring OTT
Jan 2013

2. fring overview
“fring is a mobile application and telco-grade
platform, enabling users and partners to deliver
voice, txt & video as well as advanced VAS over
IP”
• Founded in 2006
• One of the world’s first
mobile VoIP services

3. fring’s Network Statistics
fring new activations fring total activations
(new users who registered) Total registrations (Normalized 30 days)
1.4 45
38.13M
New cloud 40
1.2
Old cloud
35
1.0
30
0.8
25
0.6 20
15
0.4
10
0.2
5
0.0
-
11
11
1
1
1
11
11
11
1
1
11
11
12
12
2
2
2
12
12
12
2
2
-1
r -1
-1
-1
t -1
-1
r -1
-1
-1
t -1
n-
b-
n-
l-
g-
v-
c-
n-
b-
n-
l-
g-
an eb ar pr ay un ul ug ep ct ov ec an eb ar pr ay un ul ug ep ct ov ec an eb ar pr ay un ul ug ep ct ov
ay
p
ay
p
ar
ar
Ju
Ju
Oc
Oc
Ap
Ap
De
Au
No
Au
Ja
Ja
Fe
Ju
Se
Fe
Ju
Se
M
M
M
M
Over of 1 million new user/month More than 40 million users
Mobile VoIP traffic fringOut (Paid Service) Traffic
Mobile Video Minutes (Voice-only, not video) call duration (million minutes)
Monthly fringOut usage Million Minutes (30 days)
(Video-only, not voice) Total video call duration (million minutes) 350
25
300 New Cloud
25 fringOut
Old Cloud
fring
250 20
20
New Cloud
200
Old Cloud 15
15
150
10
100
10
5
50
5
-
ec an eb ar pr ay un ul ug ep ct ov ec an eb ar pr ay un ul ug ep ct ov ec an eb ar pr ay un ul ug ep ct ov -
an eb ar pr ay un ul ug ep ct ov ec an eb ar pr ay un ul ug ep ct ov
-
May-14
Jun-14
Aug-14
Oct-14
Nov-14
Jan-15
Feb-15
Mar-15
Apr-15
May-15
Jun-15
Jul-15
Aug-15
Sep-15
Oct-15
Nov-15
Dec-15
Jan-16
Feb-16
Mar-16
Apr-16
May-16
Jun-16
Jul-16
Aug-16
Sep-16
Oct-16
Jan-14
Dec-14
Mar-14
Jul-14
Sep-14
Feb-14
Apr-14
Over 15 million video min/month 300 million voice minutes/month ~20 million paid calls min/month

4. Evident, Tangible Industry
TrendsUsers Adopting OTT Communication
 Smartphone users adopting 3rd party apps for FREE messaging, voice and video calls
 “…every 10 percentage points of smartphone penetration could cost Western European
operators US$1.19 billion in voice and messaging revenues”
Source: Operators vs. OTT – Informa 2011
Accelerating MVNO Growth
 …the mobile operators fought against MVNO legislation and the MVNOs themselves; then they
accepted the existence of MVNO players; and then they started eagerly seeking new MVNO
partners and developing aggressive wholesale strategies. …a rejuvenated phase of expansion
is beginning. … MVNO players consolidating and internationalizing but, despite this, they are
continuing to grow in many segments
Source: Informa 2012
 “Global MVNO market will be worth $40.55 Billion by 2016”
Source: Visiongain 2012

5. MNO/MVNOs Launch Their Own Solutions
T-Mobile Launches
Telefonica & O2 TuMe CleverConnect
Vodafone, SK Telecom & more Orange Libon
 Reduce churn with their own “Virtual Phone” application
 Retain “ownership” of user’s call control and billing
 Reduce roaming termination costs by offloading to IP
 Fully integrated with carrier’s telephony and OSS/BSS

6. fring OTT for Carriers
Your User, your Brand. Going native OTT
Private-labeled solutions for MNO, MvNO & MvNEs

7. fring for Carriers
fring Applications & Open Platform
Private-Labeled OTT Communications Apps
Open Platform with IP/PSTN/GSM Interfaces
Quick Time-to-Market Through “Cloud” Model

8. Communication Services
Messaging Voice Calls Video Calls Conferencing

9. Multi-Platform Support
• Applications available for Smartphone, Tablet & Web (HTML5)
• Support for concurrent multi-device sessions

10. Quick “Cloud-to-Cloud” Integration
Carrier SIP fring
Network
GGSN SCCP/CAMEL
Billing
User DB APP
IN
SBC API SBC
SMSC (Messaging,
MSC HLR
Monitoring etc)
fring Network
 Carrying millions of VoIP, GSM and Video calls each month
 GSM/PSTN termination by leading international carriers
 Global network of SIP gateways
fring-Carrier Interfaces
 Allows “transparent” user experience between IP/GSM/PSTN
 Telephony (SIP), Billing (prepaid/postpaid) and Messaging
 Carriers retain call control and billing monitoring

11. Customer Value Through Simplicity
Call or SMS anyone as if on home network
 Use standard phone number – no “user IDs”
 Receiving party will get standard call or SMS
Remain available when roaming or
even when using another network’s SIM
 Reachable on your home network number
 Calls and SMS seamlessly received via IP
Single billing entity
 Calls and SMS billed according to user’s plan
 No 3rd party payments required

12. Extended Network “Coverage”
Avoid Roaming Charges
 For both national & international
termination by offloading minutes to IP
Stickiness
 User still “online” even when he
switches to another SIM
a-la ‘Femto Cell’ via WiFi OTT
 Extend your network coverage via WiFI
Flexible IP Roaming Policy
 Allowing your preferred policy for
supporting only WiFi or National and
international IP Roaming

13. Extend Your Services with Advanced VAS
Brand Footprint ‘With a Pulse’
 Your brand at the forefront with your
own communication app, for ongoing
dialogue with users
Communication, Collaboration &
Productivity
 Video conferencing
 Cloud integration for file sharing
 Voice & video recording

14. Summary
A native solution for users & carriers
• Voice, SMS and Video over IP has never been simpler
• Reduce churn to OTT apps while offloading roaming costs
 “Virtual Handset” for your brand
 Messaging, VoIP, Video & conferencing
 Transparent support for PSTN/GSM
 Proven Platform and Network
 Quick time-to-market - “Cloud” integration
 Carrier remains in control
 Call control and Billing (postpaid & prepaid)
 Your choice of termination routing

15. Contact us : roy@fring.com
Thank You

16. Network Interfaces
Usage & Integration Scenarios

17. Telecom-Enterprise Interfaces
Telecom fring Enterprise
SIP
Network LDAP
MNO
SCCP/CAMEL SIP
User DB APP Corporate
Billing GGSN Network
File
IN SBC
API Repository
SBC (Messaging, Mo Firewall / SBC
SMSC nitoring etc)
MSC HLR IP-PBX Directory
SIP/E1 (Audio/Video)
SIP/E1 SIP/E1
PSTN/NGN
MVNO HLR
Billing MSC
Access
Mobile Phone Fixed Phone Smartphone Tablet Laptop Desktop IP Phone Video Conferencing

18. Incoming Voice Call
Home
Network
A
Joe is in home network coverage Call is received as
standard voice call
Roaming
B IP
Available
Jane calls Joe on Joe roaming, using WiFi Call is received on fring
his regular mobile or other SIM for IP connectivity application
number
No IP
connectivity
C
Joe is roaming, with no IP Call is routed as standard
connectivity roaming call

19. Delivering an Incoming Voice Call
1. Jane’s call reaches MSC MNO/MVNO fring
2. MSC queries HLR & IN
3. Flexible delivery priority:
• Forward to fring
• Direct delivery
• Voice Mail
B User DB B
HLR IN
I 4
5 I
Call forwarded to fring
L S S
network: SIP L
L 2 B B
4. Call routed to fring’s L
I 8 C 8 C
network through SBC Pager I
5. User DB determines Joe is N N
online and sends call to G
app server 6
G
MSC
6. Pager wakes up Joe’s fring
application 1 App Server
7
7. Call is routed over IP
network to Joe
Joe is not reachable by IP
8. Call returned to MSC for
alternate (cellular)
delivery or Voice Mail Jane calls Joe Call reaches Joe on fring
deposit

20. Incoming SMS
SMS ON
FRING ONLY
A
Joe wants to receive his SMS is delivered on fring over
SMS on fring only any available IP connection
IP ONLY
Out of coverage, using
Jane sends Joe an WiFi or other SIM for IP SMS delivered on fring, allowing
SMS on his regular SMS ON connectivity for easy and cost-efficient reply
FRING TOO
mobile number B
Joe wants to receive
SMS on fring in addition Roaming
to the standard mobile
delivery
Roaming on other SMS delivered directly
network as well as on fring

21. Delivering an Incoming SMS
MNO/MVNO fring
1. Jane’s SMS reaches SMSC
2. SMSC queries HLR
3. SMSC delivery options:
• Forward to fring B XMPP User DB B
HLR S S
• Both SMSC & fring I 2 M M 5 I
SMS forward request L MM4/MM7 L
provisioned by fring S S
L L
network following new SIP
user registration I I
G G Pager
N N
4. SMS routed to fring’s W API W
network through either: G G
6
• XMPP 4
• MM4/MM7 SMSC
• SIP 1 App Server
• SMS API 7
5. User DB determines local
APP server
6. Pager wakes up Joe’s fring
application
7. SMS is delivered over IP to
Joe Jane sends Joe an SMS SMS reaches Joe on fring

22. Outgoing Voice Call
I’M A HOME
NETWORK
A USER
Joe belongs to the
home network/country
Native phone call is
Outgoing call placed
received on Joe’s handset
Jane uses fring over B through home network
IP to call Joe on his I BELONG TO
ANOTHER
normal number
NETWORK
Outgoing call placed
through fring gateway
Joe belongs to another
network/country

23. Delivering an Outgoing Voice Call
1. Jane’s call reaches App Server MNO/MVNO fring
2. User DB update
6
Call routed to home network
for termination
B B
3. Call routed to home HLR User DB
network through SBC I I
L S S
4. MSC receives incoming call 4
SIP L
L B B 2
5. Native call delivered to Joe 3 L
I C C I
Call terminated through local N N
fring/partner gateway App Server
G 3 G
6. Billing/Prepaid server 5 MSC
interface opened for the
7
duration of the call 1
7. Call routed to
fring/partner gateway 8
Call GW
8. Native call delivered to Joe
Joe receives Jane uses fring over IP to call
Jane’s call Joe on his normal number

24. Making a Video Call
HANDSET
APPLIVATION
A RUNNING
Joe’s VoIP handset Video Call received on fring
application is running
Joe’s handset
Jane makes a fring runs Android Push notification wakes up fring
HANDSET
video call to Joe APPLICATION application and Video Call is received
B NOT RUNNING
Joe’s VoIP handset
application is not
running
Push notification reaches handset.
Joe’s handset Joe accepts notification, fring app
runs iOS wakes up and Video Call is received

25. Delivering a Video Call
1. Jane’s video call reaches her fring
local App Server
2. App Server queries the User
DB for the identity of Joe’s
local App Server
User DB shows that Joe’s handset User DB
application is NOT running
Google Android
3. Request for waking up handset Push Server
2
application is sent to either Apple 5
or Android Push Servers 3
4. Push Notification reaches Joe’s
handset and wakes up application*
5. Joe’s location registers in User DB
App Server App Server
User DB shows that Joe’s handset
application is running 7 Apple
1 6 Push Server
6. Request for video call sent by 5
Joe’s App Server to handset
application 4
7. Jane and Joe’s handset applications
8
negotiate call, select compatible
media protocols and optimal routing
channel
8. Video call takes place over Jane makes a Video call
selected routing channel reaches Joe
video call to Joe