1. AAA Batteries Rubii S Hiroki I Aoi I Hyoin L Eri K

2. Introduction

3. Use of AAA batteries

4. Brand

5. Place to get AAA batteries

6. In a package…

7. Price of each: 4 per package BIG CAMERA (http://bigcamera.com/)

8. Place Variety Promotion & Advertisement Price Reasons of the choice

9. Analysis of Current Market

10. Analysis of current market 【Leading Brand】 FDK TOSHIBA Panasonic Maxell Sanyo (Eneloop)

11. Analysis of current market 【Statistics】

12. 4P Analysis

13. FDK(Fujitsu)

14. TOSHIBA

15. SONY

16. Panasonic

17. 00 shop brand

18. TOSHIBA PANASONIC Fujitsu SONY SONY Fujitsu TOSHIBA PRICE PANASONIC PRODUCT 00STORE 00STORE Fujitsu Fujitsu TOSHIBA SONY TOSHIBA PLACE PROMOTION SONY PANASONIC PANASONIC 00STORE 00STORE

19. Cross-Matrix Analysis

20. 15 minutes passed 2.40V 2.49V COST H H 2.46V VOLT L 2.44V L

21. Down to 2V COST H 1H12M 57M L 1H11M TIME S 1H5M L

22. Time to whole used 3H2M 3H40M COST H 2H22M L 3H38M TIME S 2H45M L

23. Conclusion

24. Conclusion Less usage Saturated market, small But <!> fixed share Still necessities in many products e.g. Remote control Electronic dictionary Toys Clock Watch

25. Future Trend Shifting to New type of batteries ex) rechargeable, reusable ex) Power Pad environmentally - eco-friendly

26. References Power pad http://gigaom.com/2009/10/23/wireless-power-is-still-pretty-useless/ http://www.kansai-event.com/kinomayoi/battery2/bat2_graph01.gif http://www.kansai-event.com/kinomayoi/battery/graph1.gif