1. QUARANTINE TRAILER ANALYSIS

2. General information
Length of clip: 2 minutes 13 seconds
Genre: horror -zombie
Director: John screen Gems
Distributor: Screen Gems
Date released: October 10 2008
Cast members: Jennifer Carpenter, Columbus Short, Steve
Harris

3. Dialogue
The dialogue for this movie is very direct and reveals the some
parts of the narrative to the audiences. A lot of Intertitles are
used throughout the trailer to direct the audience’s attention
which keeps them focused to the trailer. With no voiceovers in
the trailer, there is only sounds coming from the actual movie
which creates a more tense and dramatic atmosphere. The
type of language used in the dialogue of the trailer is they
simple and conventional choice of words and actions.
Screaming and crying shouting are all regular used when
characters speak this help build up the tension of the trailer
and a fear factor which helps the audience connect with the
trailer.

4. Credits and Intertitles
The first six Intertitles of the trailer have the same front, black
background with white writing. The conventions of this
connotes to typical horror movie, black showing bad and
mystery and the white writing is the area of good and hope in
this movie. Also this is simple and clear to read format to read.
The first 2 Intertitles are just factual information of the time
and date of the storyline of the movie.
following Intertitles make up a sequential sentence which is
very conventional in a horror movie trailer to tell the audience
more about the story. The first intertitle in this sequence is
“authorities have denied any knowledge of the incident” this
creates anticipation excitement and confuses views as this is a
very unusual. The next Intertitles are “what happened that
night” and “until now”. This is the last intertitle before a actual
scenes of the movie are shown. This leaves the audience in
suspense and fear as they can anticipate what will happen
next. This is very effective as this leaves views are focused and
wanting more.

5. The next five Intertitles are the same format however this time they
have added a green strip running across the word. This links it back
to the movie brand of quarantine as this is the house style of the
movie. The final intertitle says “Quarantine” in large writing to make
it stand out more as this is the name of the movie as this makes it
evident.

6. Narrative
The narrative of this trailer is about a television reporter and
her camera man following five men on duty. Everything seems
good at the start of the movie when suddenly they get a 911
call. They try to rescue a screaming women trapped. Suddenly
everything goes dark and loud with people screaming and
sharp flashes. This narrative is conventional of a horror trailer
as there are many sudden changes involved. The director has
used this disruption to intrigue the audience and make them
question what has happening therefore leaving them in
suspense and there is a high volume of tension which makes
the trailer puzzling and viewer wanting more. This trailer is a
linear plot which is more traditional way of building tension for
the audience. Not making it complex so the audience can
easily flow what is happening.

7. Pace
The pace of this trailer conventionally starts off slow while the
normal events are taking place and then suddenly speeds up
as the first sign of disaster unfolds then a sudden slow down in
pace, then eventually changes and an increase in pace at the
end of the trailer. This pace can also reflect back to a person’s
heartbeat which helps connect with the audience. This
generates the audience’s interest levels to heighten and the
focus of wanting more.

8. Voiceovers
There are no voiceovers used only dialogue form the actual films
itself. This is conventional type for this type of user generated film as
it suppose to come across as a realist self-made environment so the
views can connect with is.

9. Camera angles and shots
The first two shorts are close ups which is a convention for a horror movie
trailer as it lets see the characters emotions Showing the audience her face
and the facial expressions, this allows a strong relation between the
audience and the character on screen as the audience can almost feel the
fear they are going though and the anticipation from the next move. These
particular shots show the characters in anxiety and fear which portrays the
felling of the movie.

10. This shot is a double over the shoulder shot which is effective as this
point they are both looking out toward the window trying to escape.
This shot allows to emphasises the action they are about to
take, which give a clear indication to the audience on what they are
potential about to do.

11. The next shot is an extreme close up which is
also conventional to horror movies as it lets us
into the characters emotions in the particular
scene. At this point we can see the character
screaming and crying, this makes the audience
feel for the character and allows us to connect
to them. Also this makes the audience
unsettled and on the edge.
This is a bird’s eye view shot of character
falling down the top on the building. This
emphasize the height in which they are falling
from making it evident the pain that is about
to be caused. This makes views feel scared and
brings a element or fear factor involved.

12. CGI/Special effects
These two shots use CGI and special effects on these characters
so that they become scary and bloody which makes the viewer
feel scared and fear of these characters. The camera shot in in
night mode which is a special effect used to make the movie
more realists. The shot is the most famous shots in the movie as
it is the poster cover for the film as well; it is also the last shot in
the trailer. CGI in the trailer helps create horrific scene which
scare the audience.

13. Music and sound
The music at the start is upbeat and resembles a action
packed event about to unfold. This adds to setting an
equilibrium which is then disturbed by a loud sound and
screams which are conventional noises of horror movie
trailer. And then high pitch strings sounds are used, also
technological sounds are used as the screen flickers to
show user generated theme. Many shouting sounds are
also included at various parts of the trailer as well as the
evacuation and gunshots. This also has sudden changes
and continuously changing noises which keeps viewer
questioning. The face pace sounds show the
environment on the movie which is a terrifying place to
be.

14. Unique selling point
The unique selling point of this trailer is that it is filmed
from a hand held camera which is a realist perspective.
This makes the cinematography unsteady which unique.
This effect is that it adds more tension for the audience
because the hand held camera makes the audience fell
more personally interactive as it from a person’s point of
view which is the main USP of the movie. This would
attract the audience as they want to watch a film which is
far realistic and gives a more life like experience when
viewing.

15. Target audience
The target audience of this film are people 18 and over as
this is the age certificate. This is mainly for young adults
which is also the same age of the character which they
can relate to.