SlideShare une entreprise Scribd logo

Introduction Day Communication Strategy

•Télécharger en tant que PPT, PDF•
•
Roelof van den Berg
Roelof van den Berg

Communication Strategy of Science Centre Delft presented during an introduction day for new Science Communication students given in August 2010.

FormationTechnologie
1  sur  20
Science Centre Delft Communication strategy Roelof van den Berg, Science Education and Communication
Content ,[object Object],[object Object],[object Object],[object Object]
1. Theoretical framework
Attitude change ,[object Object],[object Object],How is an attitude formed?
Planned behaviour ,[object Object],[object Object],Why do people do things?
Innovation-Decisions ,[object Object],[object Object]
Resulting framework ,[object Object],[object Object]
2. Target group segmentation
Young Mentality Model Motivaction, 2005
Self Determination Theory Ryan and Deci, 2000 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Messages What to whom? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3. Communication strategy
Media per phase Essentials ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media per phase Broadening ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media per phase Deepening ,[object Object],[object Object],[object Object],[object Object],[object Object]
Planning
4. Evaluation
Formative Before implementing the plan ,[object Object],[object Object]
Summative Did the plan work? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Science Centre Delft Communication strategy Roelof van den Berg, Science Education and Communication

Recommandé

Science Talk '22 - Strategic SciComm
Science Talk '22 - Strategic SciCommScience Talk '22 - Strategic SciComm
Science Talk '22 - Strategic SciCommJohn C. Besley
 
Sosm hiv std conference presentation may 2010
Sosm hiv std conference presentation may 2010Sosm hiv std conference presentation may 2010
Sosm hiv std conference presentation may 2010SUMA/Orchard Social Marketing
 
All in a Twitter: Using Social Media to Propel Your Science
All in a Twitter: Using Social Media to Propel Your ScienceAll in a Twitter: Using Social Media to Propel Your Science
All in a Twitter: Using Social Media to Propel Your ScienceBryn Robinson
 
Personal Digital Inquiry: Connecting Learning in Ways That Matter
Personal Digital Inquiry: Connecting Learning in Ways That MatterPersonal Digital Inquiry: Connecting Learning in Ways That Matter
Personal Digital Inquiry: Connecting Learning in Ways That MatterJulie Coiro
 
2022 - Book Talk: Gordon and Betty Moore Foundation.pptx
2022 - Book Talk: Gordon and Betty Moore Foundation.pptx2022 - Book Talk: Gordon and Betty Moore Foundation.pptx
2022 - Book Talk: Gordon and Betty Moore Foundation.pptxJohn C. Besley
 
2023 - Book Talk - Leiden with GlobalScape
2023 - Book Talk - Leiden with GlobalScape2023 - Book Talk - Leiden with GlobalScape
2023 - Book Talk - Leiden with GlobalScapeJohn C. Besley
 
Personal Digital Inquiry Handouts
Personal Digital Inquiry Handouts Personal Digital Inquiry Handouts
Personal Digital Inquiry Handouts Julie Coiro
 
Diffusion of Innovation Presentation
Diffusion of Innovation PresentationDiffusion of Innovation Presentation
Diffusion of Innovation PresentationMeganPark9
 

Recommandé

Science Talk '22 - Strategic SciComm
Science Talk '22 - Strategic SciCommScience Talk '22 - Strategic SciComm
Science Talk '22 - Strategic SciCommJohn C. Besley
 
Sosm hiv std conference presentation may 2010
Sosm hiv std conference presentation may 2010Sosm hiv std conference presentation may 2010
Sosm hiv std conference presentation may 2010SUMA/Orchard Social Marketing
 
All in a Twitter: Using Social Media to Propel Your Science
All in a Twitter: Using Social Media to Propel Your ScienceAll in a Twitter: Using Social Media to Propel Your Science
All in a Twitter: Using Social Media to Propel Your ScienceBryn Robinson
 
Personal Digital Inquiry: Connecting Learning in Ways That Matter
Personal Digital Inquiry: Connecting Learning in Ways That MatterPersonal Digital Inquiry: Connecting Learning in Ways That Matter
Personal Digital Inquiry: Connecting Learning in Ways That MatterJulie Coiro
 
2022 - Book Talk: Gordon and Betty Moore Foundation.pptx
2022 - Book Talk: Gordon and Betty Moore Foundation.pptx2022 - Book Talk: Gordon and Betty Moore Foundation.pptx
2022 - Book Talk: Gordon and Betty Moore Foundation.pptxJohn C. Besley
 
2023 - Book Talk - Leiden with GlobalScape
2023 - Book Talk - Leiden with GlobalScape2023 - Book Talk - Leiden with GlobalScape
2023 - Book Talk - Leiden with GlobalScapeJohn C. Besley
 
Personal Digital Inquiry Handouts
Personal Digital Inquiry Handouts Personal Digital Inquiry Handouts
Personal Digital Inquiry Handouts Julie Coiro
 
Diffusion of Innovation Presentation
Diffusion of Innovation PresentationDiffusion of Innovation Presentation
Diffusion of Innovation PresentationMeganPark9
 
NIH Neuroethics Meeting
NIH Neuroethics MeetingNIH Neuroethics Meeting
NIH Neuroethics MeetingJohn C. Besley
 
LASI workshop social learning analytics
LASI workshop social learning analyticsLASI workshop social learning analytics
LASI workshop social learning analyticsRebecca Ferguson
 
Controversial Issues in the Classroom
Controversial Issues in the Classroom Controversial Issues in the Classroom
Controversial Issues in the Classroom Renee Hobbs
 
Exploratory
ExploratoryExploratory
ExploratoryPablo Villoch
 
Gic2011 aula8-ingles
Gic2011 aula8-inglesGic2011 aula8-ingles
Gic2011 aula8-inglesMarielba-Mayeya Zacarias
 
Gic2011 aula8-ingles
Gic2011 aula8-inglesGic2011 aula8-ingles
Gic2011 aula8-inglesMarielba-Mayeya Zacarias
 
Strategy Map Day 1
Strategy Map Day 1Strategy Map Day 1
Strategy Map Day 1WeAreMedia NTEN
 
Communications strategy and social media for reseachers
Communications strategy and social media for reseachersCommunications strategy and social media for reseachers
Communications strategy and social media for reseachersJames Georgalakis
 
Research Methods in Open Education
Research Methods in Open EducationResearch Methods in Open Education
Research Methods in Open EducationRobert Farrow
 
Effective Use of Social Media for Independent Schools
Effective Use of Social Media for Independent SchoolsEffective Use of Social Media for Independent Schools
Effective Use of Social Media for Independent SchoolsCorey McPherson Nash
 
Transforming the process and outcomes of assistive technology research: Refle...
Transforming the process and outcomes of assistive technology research: Refle...Transforming the process and outcomes of assistive technology research: Refle...
Transforming the process and outcomes of assistive technology research: Refle...Jane65
 
NNJ SMBC Kickoff
NNJ SMBC KickoffNNJ SMBC Kickoff
NNJ SMBC KickoffLisa Colton
 
Public engagement with postgraduate research june 2013
Public engagement with postgraduate research june 2013Public engagement with postgraduate research june 2013
Public engagement with postgraduate research june 2013VreckaScott
 
Research day 2011
Research day 2011Research day 2011
Research day 2011tanbob
 
communities of practice.pdf
communities of practice.pdfcommunities of practice.pdf
communities of practice.pdfJimLoving2
 
5 Rs of IEC (Information, Education and Communication)
5 Rs of IEC (Information, Education and Communication)5 Rs of IEC (Information, Education and Communication)
5 Rs of IEC (Information, Education and Communication)Mark Raygan Garcia
 
Metaphors, biases & learning partnerships
Metaphors, biases & learning partnerships Metaphors, biases & learning partnerships
Metaphors, biases & learning partnerships Christopher Wilson
 
The Best of Both Worlds
The Best of Both WorldsThe Best of Both Worlds
The Best of Both WorldsEsther De Smet
 
Innovating Pedagogy
Innovating PedagogyInnovating Pedagogy
Innovating PedagogyRebecca Ferguson
 
How much can you say in one sentence? Useful Science Keynote Address at ComSc...
How much can you say in one sentence? Useful Science Keynote Address at ComSc...How much can you say in one sentence? Useful Science Keynote Address at ComSc...
How much can you say in one sentence? Useful Science Keynote Address at ComSc...Useful Science
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingTechSoup
 
Staff of Color (SOC) Retention Efforts DDSD
Staff of Color (SOC) Retention Efforts DDSDStaff of Color (SOC) Retention Efforts DDSD
Staff of Color (SOC) Retention Efforts DDSDDavid Douglas School District
 

Contenu connexe

Similaire à Introduction Day Communication Strategy

NIH Neuroethics Meeting
NIH Neuroethics MeetingNIH Neuroethics Meeting
NIH Neuroethics MeetingJohn C. Besley
 
LASI workshop social learning analytics
LASI workshop social learning analyticsLASI workshop social learning analytics
LASI workshop social learning analyticsRebecca Ferguson
 
Controversial Issues in the Classroom
Controversial Issues in the Classroom Controversial Issues in the Classroom
Controversial Issues in the Classroom Renee Hobbs
 
Communications strategy and social media for reseachers
Communications strategy and social media for reseachersCommunications strategy and social media for reseachers
Communications strategy and social media for reseachersJames Georgalakis
 
Research Methods in Open Education
Research Methods in Open EducationResearch Methods in Open Education
Research Methods in Open EducationRobert Farrow
 
Effective Use of Social Media for Independent Schools
Effective Use of Social Media for Independent SchoolsEffective Use of Social Media for Independent Schools
Effective Use of Social Media for Independent SchoolsCorey McPherson Nash
 
Transforming the process and outcomes of assistive technology research: Refle...
Transforming the process and outcomes of assistive technology research: Refle...Transforming the process and outcomes of assistive technology research: Refle...
Transforming the process and outcomes of assistive technology research: Refle...Jane65
 
NNJ SMBC Kickoff
NNJ SMBC KickoffNNJ SMBC Kickoff
NNJ SMBC KickoffLisa Colton
 
Public engagement with postgraduate research june 2013
Public engagement with postgraduate research june 2013Public engagement with postgraduate research june 2013
Public engagement with postgraduate research june 2013VreckaScott
 
Research day 2011
Research day 2011Research day 2011
Research day 2011tanbob
 
communities of practice.pdf
communities of practice.pdfcommunities of practice.pdf
communities of practice.pdfJimLoving2
 
5 Rs of IEC (Information, Education and Communication)
5 Rs of IEC (Information, Education and Communication)5 Rs of IEC (Information, Education and Communication)
5 Rs of IEC (Information, Education and Communication)Mark Raygan Garcia
 
Metaphors, biases & learning partnerships
Metaphors, biases & learning partnerships Metaphors, biases & learning partnerships
Metaphors, biases & learning partnerships Christopher Wilson
 
The Best of Both Worlds
The Best of Both WorldsThe Best of Both Worlds
The Best of Both WorldsEsther De Smet
 
How much can you say in one sentence? Useful Science Keynote Address at ComSc...
How much can you say in one sentence? Useful Science Keynote Address at ComSc...How much can you say in one sentence? Useful Science Keynote Address at ComSc...
How much can you say in one sentence? Useful Science Keynote Address at ComSc...Useful Science
 

Similaire à Introduction Day Communication Strategy (20)

NIH Neuroethics Meeting
NIH Neuroethics MeetingNIH Neuroethics Meeting
NIH Neuroethics Meeting
 
LASI workshop social learning analytics
LASI workshop social learning analyticsLASI workshop social learning analytics
LASI workshop social learning analytics
 
Controversial Issues in the Classroom
Controversial Issues in the Classroom Controversial Issues in the Classroom
Controversial Issues in the Classroom
 
Exploratory
ExploratoryExploratory
Exploratory
 
Gic2011 aula8-ingles
Gic2011 aula8-inglesGic2011 aula8-ingles
Gic2011 aula8-ingles
 
Gic2011 aula8-ingles
Gic2011 aula8-inglesGic2011 aula8-ingles
Gic2011 aula8-ingles
 
Strategy Map Day 1
Strategy Map Day 1Strategy Map Day 1
Strategy Map Day 1
 
Communications strategy and social media for reseachers
Communications strategy and social media for reseachersCommunications strategy and social media for reseachers
Communications strategy and social media for reseachers
 
Research Methods in Open Education
Research Methods in Open EducationResearch Methods in Open Education
Research Methods in Open Education
 
Effective Use of Social Media for Independent Schools
Effective Use of Social Media for Independent SchoolsEffective Use of Social Media for Independent Schools
Effective Use of Social Media for Independent Schools
 
Transforming the process and outcomes of assistive technology research: Refle...
Transforming the process and outcomes of assistive technology research: Refle...Transforming the process and outcomes of assistive technology research: Refle...
Transforming the process and outcomes of assistive technology research: Refle...
 
NNJ SMBC Kickoff
NNJ SMBC KickoffNNJ SMBC Kickoff
NNJ SMBC Kickoff
 
Public engagement with postgraduate research june 2013
Public engagement with postgraduate research june 2013Public engagement with postgraduate research june 2013
Public engagement with postgraduate research june 2013
 
Research day 2011
Research day 2011Research day 2011
Research day 2011
 
communities of practice.pdf
communities of practice.pdfcommunities of practice.pdf
communities of practice.pdf
 
5 Rs of IEC (Information, Education and Communication)
5 Rs of IEC (Information, Education and Communication)5 Rs of IEC (Information, Education and Communication)
5 Rs of IEC (Information, Education and Communication)
 
Metaphors, biases & learning partnerships
Metaphors, biases & learning partnerships Metaphors, biases & learning partnerships
Metaphors, biases & learning partnerships
 
The Best of Both Worlds
The Best of Both WorldsThe Best of Both Worlds
The Best of Both Worlds
 
Innovating Pedagogy
Innovating PedagogyInnovating Pedagogy
Innovating Pedagogy
 
How much can you say in one sentence? Useful Science Keynote Address at ComSc...
How much can you say in one sentence? Useful Science Keynote Address at ComSc...How much can you say in one sentence? Useful Science Keynote Address at ComSc...
How much can you say in one sentence? Useful Science Keynote Address at ComSc...
 

Dernier

Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingTechSoup
 
mini mental status format.docx
mini mental status format.docxmini mental status format.docx
mini mental status format.docxPoojaSen20
 
CARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxCARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxGaneshChakor2
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Sapana Sha
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactdawncurless
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxiammrhaywood
 
Interactive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationInteractive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationnomboosow
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformChameera Dedduwage
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdfQucHHunhnh
 
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxPOINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxSayali Powar
 
Introduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher EducationIntroduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher Educationpboyjonauth
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdfQucHHunhnh
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeThiyagu K
 
Hybridoma Technology ( Production , Purification , and Application )
Hybridoma Technology ( Production , Purification , and Application ) Hybridoma Technology ( Production , Purification , and Application )
Hybridoma Technology ( Production , Purification , and Application ) Sakshi Ghasle
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfJayanti Pande
 
Employee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxEmployee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxNirmalaLoungPoorunde1
 
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptxContemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptxRoyAbrique
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3JemimahLaneBuaron
 

Dernier (20)

Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
Staff of Color (SOC) Retention Efforts DDSD
Staff of Color (SOC) Retention Efforts DDSDStaff of Color (SOC) Retention Efforts DDSD
Staff of Color (SOC) Retention Efforts DDSD
 
mini mental status format.docx
mini mental status format.docxmini mental status format.docx
mini mental status format.docx
 
CARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxCARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptx
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impact
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
 
Interactive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationInteractive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communication
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy Reform
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxPOINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
 
Introduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher EducationIntroduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher Education
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
Hybridoma Technology ( Production , Purification , and Application )
Hybridoma Technology ( Production , Purification , and Application ) Hybridoma Technology ( Production , Purification , and Application )
Hybridoma Technology ( Production , Purification , and Application )
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 
Employee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxEmployee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptx
 
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptxContemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
 
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3
 

Introduction Day Communication Strategy