2. As a Farmer
I must thank all of you for your efforts and
concerns
But what use if I can not be facilitated to sell
my produce at
Remunerative Price / Quality linked returns
Choose my buyer
Place and time convenient to me
Escape the fleecing of multiple intermediaries
4. Increasing Farmers Income
90% of effort is Production oriented
Only 10% on Marketing/Post harvest
phases
Single intervention that can enhance
income by 20-30%
Private Sector Investment
5. Domestic Markets Scenario
o Regulated Markets.
o 7161 of 7310 Wholesale Markets
Covered Under Regulation.
o Of 27,294 Rural Markets, 15%
Under Regulation
6. Domestic Markets Scenario
o Regulated Markets Lack Need Based Infrastructure.
o Development Confined to Wholesale Markets.
Rural Markets Remain Out of Development Ambit
o Current Mandi System Has Multiple Intermediaries
and High Value Loss
o APMC Regulation Prevents Companies From
Directly Sourcing From Farmers
7. Domestic Markets Scenario
o Fragmented Industry, with no Large
Organized Players
o High Wastage between the Farm and the
Retailer
8. Present Scenario in Value Chain
o Producer’s Share in Consumer’s Retail Price
Mere 40% to 60% depending on the commodity
o Only 25% of Produced Food-grains Utilise
Scientific Storage
o Less Than 2% of Fruits and Vegetables
Production Is Processed
o Post-harvest Losses estimate 10% of Food Grain
and 25% of Fruits and Vegetables Production
9. Problems
Competitiveness is lost
Quality assurance is a ?
Loss of Value
Export is a problem
No Grading/Standardization
Consumer Dissatisfaction
No Market Intelligence
No Price Discovery
10. Paradigm Shift
Present Agriculture is Production Driven
Transition to Agri-Business
Market Driven
What Consumer Wants ?
Cutting the value Chain
Knowledge led growth
Private Investment
11. Investment Requirement (Rs. in crores)
Items Physical X Plan XI Plan Total
(Nos)
Wholesale markets 3213 2410 4016 6426
Modernization of 7293 2260 3766 6026
markets
Rural Periodic 27294 1024 1706 2730
Markets
Grading Centers 5786 400 750 1150
Modernizing Labs 100 10 10 20
Agribusiness Centres 1500 50 100 150
Warehousing (lakhTonne) 518 5965 6200 1216
5
12. Source of Investment
Public Investment ??
Significant role of Private Sector
How do we get them into the sector
Create enabling Policy and Legal
framework
This requires Reforms
13. Road Map of Reforms
Create enabling Legal and Policy
environment
Private / Cooperative Markets
Direct Marketing and
Contract Farming Programs
Grading/Standardisation/Quality
14. Road Map of Reforms
Establish Effective Linkages Between
Farm Production And Retail Chains
Public–Private-Partnership to Promote
Professionalism in Existing Markets
Stepping-Up of Pledge Financing and
Marketing Credit
15. Road Map of Reforms
Introduction of Negotiable Warehouse Receipt
System In Storage Projects
Link Commodity Exchange with Market Yards for
Price and Risk Management
Information Technology to Promote Trade/ Market
Led Extension Services
Facilitate Investments
16. Leaders In Reforms
Kerala,
Tamil Nadu
Madhya Pradesh
Andhra Pradesh
Punjab
Himachal Pradesh
Sikkim
Manipur
Nagaland
Andaman & Nicobar
17. Followers
Many States
Enabled some components
Require all Components
18. Scheme For Development /
Strengthening Of Agricultural
Marketing Infrastructure,
Grading And Standardization
19. Objectives of the Scheme
o To Induce Private and Cooperative Sector
Investments in Market Infrastructure Development
Projects
o To Strengthen Existing Agricultural Markets,
wholesale and rural periodic, to Enhance
Efficiency
o To Promote Grading, Standardization and Quality
Certification of Agricultural Produce at Farm/
Market Level
20. Coverage of the Scheme
Agriculture/Horticulture
Fisheries
Meat & Poultry
Minor Forest Produce
Dairy
Medicinal plants
Apiculture
21. Components of the Scheme
Functional Infrastructure
Market user common facilities
Shortening the Value Chain
Direct Marketing
Contract Farming
E-Trading Infrastructure
Market extension and market oriented
production planning
Input Supply
23. Functional Infrastructure
Quality Certification
Establishing a Quality Lab
Accredited Certified agency Infrastructure
On-Farm Quality Testing Infrastructure
( Sugarcane Quality Testing for timely
harvesting and Maximum Sucrose
Content)
Grapes Certification
24. Functional Infrastructure
Labeling
Bar coding
Packaging
Pack houses
Packing material manufacturing as part of
the integrated project
Retailing & wholesaling
Food world
Nilgiris
Namdharis in Delhi
25. Functional Infrastructure
Value addition
Decortication of Groundnut
Waxing of Kinnows
Curing of Honey
26. Market user common facilities
o Market yards
o Platforms for loading/ assembling and
auctioning of the produce etc
o Modern auction Systems
o Weighing and Mechanical Equipment
27. Shortening the Value Chain
o Infrastructure for Direct marketing from producers
to consumers/ processing units/ bulk buyers etc
o Infrastructure for supporting Contract farming
arrangements between processing/ trading units
and farm producers
o Infrastructure for E-Trading, market extension
and market oriented production planning.
28. Scope of Infrastructure Projects
Infrastructure for supply of production inputs
and need based services to farmers
AI infrastructure
Fertilizer storage units
Feed storage units
Marketing Intelligence
Mobile infrastructure for post-harvest
operations
Market extension and market oriented
production planning
29. Salient Features of Scheme
o Credit Linked Back-ended Subsidy on Capital
Investment for
Setting up of General or Commodity Specific
Infrastructure for Marketing of Agricultural
Commodities; and
Strengthening and Modernization of Existing
Agricultural Markets, Wholesale, Rural Periodic
or in Tribal Areas
30. Salient Features of Scheme
Persons Eligible
o Individuals, Farmers, Consumers, NGOs,
APMC, Corporations, Cooperatives and
Marketing Boards in the Entire Country.
o State Projects Assisted by NABARD/NCDC for
Modernization of Existing Markets Subject to
States allowing
Competitive Markets in Private Sector
Direct Marketing and Contract Farming
Rationalize levy of Market Fee
31. Funding Arrangement
S.No. Components of Scheme Tenth Plan Provision
(Rs. In crores)
1. Capital Investment Subsidy on 175.00
Infrastructure Project
2. Strengthening of Central Laboratories 10.00
3. Awareness/Training, Consultancy and 5.00
Evaluation etc.
Total - 190.00
33. Expectations from Participants
Treat marketing as an integral and critical link
Awareness creation & Publicity
Identify viable projects
Capacity Building of all players
NIAM, NABCONS can assist in Capacity
building, Project Preparation
Assistance of Trained Project preparation
Experts