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         Viewpoint                    Fostering Systemic Innovation By Robert Prieto




                                                                                                           where a wide variety of project
                         E&C Needs a New                                                                   teams come together, driven by
                                                                                                           owner preference to preserve the



                         Business Model
                                                                                                           industrial era’s serial specialization
                                                                                                           model or by a sole focus on first
                                                                                                           costs.
                                                                                                               Rigid trade or corporate struc-



                         T
                               he life-cycle costs of the facilities we design and build are under pres-   tures, together with limited flexibil-
                               sure as our clients face more global competition, key resources—            ity in redistributing work across the
                               such as skilled labor, water, energy and materials—grow scarce and          project team, also act to limit op-
                                                                                                           portunities for systemic innovation
                         government support dwindles. To address such challenges, engineering
                                                                                                           and real productivity improvement.
                         and construction participants must step outside our day-to-day frame of           While we will continue to achieve
                         reference and question whether           process in a coordinated fashion.”       meaningful incremental improve-
                         our current paradigm allows us           It differs from so-called incremen-      ment, does our model essentially
                         to develop needed solutions.             tal innovation, which can be accom-      preclude opportunity for broad and
                         Is our business model broken?            plished within the context of a          meaningful systemic improvement?
                            Engineering and construction          single company or project.
                         (E&C) is one of the world’s largest          In fact, we have seen examples       Potentials, Not Deliverables
                         industry sectors. It accounts for 9%     of systemic innovation in engineer-      Innovation that is systemic and sus-
                         of U.S. gross domestic product and       ing and construction: integrated         tainable needs patience. It is about
                         more than 11% globally. Today’s          supply-chain management, prefab-         potentials, not deliverables. It will
                                 projects are larger and          rication of building systems, build-     involve failure, likely multiple fail-
                                 more complex than ever,          ing information modeling, public-        ures, which are a hallmark of a true
                                 yet, compared to other sec-      private partnerships and                 breakthrough and systemic change.
                                 tors, construction produc-       modularization, to name just a few           The need for innovation should
                                 tivity has lagged since 1970.    that already have delivered huge         cause us to reconsider how we con-
                                 Cost overruns, unantici-         benefits to firms and their clients.     duct our research and rethink how
                                 pated risks and schedule             Innovation is critical to the re-    products and applications are de-
                    PRIETO
                                 slippages are still too com-     newal of industries, but productiv-      veloped. Can the current E&C
                         mon. Why is this, and what can be        ity gains are greatest when that in-     model support this transformation
                         done to change it?                       novation is systemic. E&C is on par      or is it a barrier?
                                                                  with manufacturing in incremental            Engineering and construction is
                         Systemic Innovation                      innovation—for example, minor            an important industry sector—in
                         In many ways, the current industry       changes in product—but it lags in        many ways, it is the foundation of
                         model was established after World        systemic innovation when multiple        the global economy. We must reig-
                         War II. Its structure is industrial in   firms must change their processes.       nite the creative spirit that defined
                         nature and based on the “serial spe-         Simply put, engineering and          the sector’s former master builders.
                         cialization” that existed in manufac-    construction has an innovation           Where will that leadership come
                         turing at that time.                     deficit. We continue to harvest          from? This is a question to an-
                             But the century we’re now in is      largely from past efforts and to sow     swer—and soon. 
                         not the same as the last one. The        very few new seeds.                          Robert Prieto is a senior vice presi-
                         experiences of other industry sec-           Key traits of industries strong in   dent of Fluor Corp., Irving, Texas,
                         tors have shown that significant         systemic innovation include rela-        responsible for strategy in its indus-
                         productivity gains are linked to in-     tional stability, which is a tendency    trial and infrastructure group. He
                         dustry models that facilitate “sys-      to use a small number of firms per       focuses on development and delivery
                         temic” innovation.                       specialty; networked corporate in-       of large, complex global projects and
                             Construction researchers John        terests; boundaries that facilitate      can be reached at Bob.Prieto@fluor.
                         E. Taylor and Raymond Levitt de-         redistribution of work; and strong       com or at 609-919-6376.
                         fine systemic innovation as that         network-level agents for change.
                                                                                                           If you have an idea for a column, please
                         form of innovation requiring “mul-           These are not the hallmarks of       contact Viewpoint editor Richard Korman
                         tiple specialist firms to change their   engineering and construction,            at richard_korman@mcgraw-hill.com

76      ENR      December 19, 2011 enr.com

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Fostering Systemic Innovation

  • 1. Viewpoint Fostering Systemic Innovation By Robert Prieto where a wide variety of project E&C Needs a New teams come together, driven by owner preference to preserve the Business Model industrial era’s serial specialization model or by a sole focus on first costs. Rigid trade or corporate struc- T he life-cycle costs of the facilities we design and build are under pres- tures, together with limited flexibil- sure as our clients face more global competition, key resources— ity in redistributing work across the such as skilled labor, water, energy and materials—grow scarce and project team, also act to limit op- portunities for systemic innovation government support dwindles. To address such challenges, engineering and real productivity improvement. and construction participants must step outside our day-to-day frame of While we will continue to achieve reference and question whether process in a coordinated fashion.” meaningful incremental improve- our current paradigm allows us It differs from so-called incremen- ment, does our model essentially to develop needed solutions. tal innovation, which can be accom- preclude opportunity for broad and Is our business model broken? plished within the context of a meaningful systemic improvement? Engineering and construction single company or project. (E&C) is one of the world’s largest In fact, we have seen examples Potentials, Not Deliverables industry sectors. It accounts for 9% of systemic innovation in engineer- Innovation that is systemic and sus- of U.S. gross domestic product and ing and construction: integrated tainable needs patience. It is about more than 11% globally. Today’s supply-chain management, prefab- potentials, not deliverables. It will projects are larger and rication of building systems, build- involve failure, likely multiple fail- more complex than ever, ing information modeling, public- ures, which are a hallmark of a true yet, compared to other sec- private partnerships and breakthrough and systemic change. tors, construction produc- modularization, to name just a few The need for innovation should tivity has lagged since 1970. that already have delivered huge cause us to reconsider how we con- Cost overruns, unantici- benefits to firms and their clients. duct our research and rethink how pated risks and schedule Innovation is critical to the re- products and applications are de- PRIETO slippages are still too com- newal of industries, but productiv- veloped. Can the current E&C mon. Why is this, and what can be ity gains are greatest when that in- model support this transformation done to change it? novation is systemic. E&C is on par or is it a barrier? with manufacturing in incremental Engineering and construction is Systemic Innovation innovation—for example, minor an important industry sector—in In many ways, the current industry changes in product—but it lags in many ways, it is the foundation of model was established after World systemic innovation when multiple the global economy. We must reig- War II. Its structure is industrial in firms must change their processes. nite the creative spirit that defined nature and based on the “serial spe- Simply put, engineering and the sector’s former master builders. cialization” that existed in manufac- construction has an innovation Where will that leadership come turing at that time. deficit. We continue to harvest from? This is a question to an- But the century we’re now in is largely from past efforts and to sow swer—and soon.  not the same as the last one. The very few new seeds. Robert Prieto is a senior vice presi- experiences of other industry sec- Key traits of industries strong in dent of Fluor Corp., Irving, Texas, tors have shown that significant systemic innovation include rela- responsible for strategy in its indus- productivity gains are linked to in- tional stability, which is a tendency trial and infrastructure group. He dustry models that facilitate “sys- to use a small number of firms per focuses on development and delivery temic” innovation. specialty; networked corporate in- of large, complex global projects and Construction researchers John terests; boundaries that facilitate can be reached at Bob.Prieto@fluor. E. Taylor and Raymond Levitt de- redistribution of work; and strong com or at 609-919-6376. fine systemic innovation as that network-level agents for change. If you have an idea for a column, please form of innovation requiring “mul- These are not the hallmarks of contact Viewpoint editor Richard Korman tiple specialist firms to change their engineering and construction, at richard_korman@mcgraw-hill.com 76  ENR  December 19, 2011 enr.com