2. Science Is fun
• Lab in the skies is a story about ordinary kids
that discover how cool and fun science can be
Aiden is a kid that hates science, one day he
discovers that his grandfather which is a
scientist works for some secret agency and that
he has a lab in the skies with many gadgets and
together they drift into imaginative science
adventures

3. Koontz World
• A virtual world that includes:
– Lab in the skies trailer – a short film about the story
– The current world will allow the avatar to wonder in
Koontz city and in the lab in the skies
– Kids can make their own Avatar
– Games , activities that explore science in a fun and
creative way, also some trivia games for the did you
know stuff…..
– Toy Zone – each Koontz toy will have its own
assembly game which will allow the kids to build and
explore in a nutshell

4. Who has Access
• Each child that buys one of Koontz toys gets a
code and can enter Koontz world for a limited
period of time (1-2 month)
• Only ones that bought the kit will be able to
access the website using password.
• Users without a password will be able to
– View the video trailer
– Explore the kits and view one animation
•

5. Ios and android App
• The Lab in the skies books will be available for
free to download from the apple and Google
stores.
• the app link will be in the website home page, on
the package and on the display unit.
• The app book will include the product animations
such as- the jet car game that will let you press
the screen and the balloon will fill as long as you
press until it pops, once you finish the car will
drive accordingly, the animations will be in the
book in a scattered way

6. Koontz World – Main Focus
• Koontz will be the main issue and the kits will
dominate in the look and feel
• The Lab in the skies story will serve as a
background theme rather than a main one