The document discusses using new technologies to enhance pedagogy and student learning outcomes in marketing courses. It found that traditional textbook and discussion-based methods led to many students failing to properly apply marketing concepts. Incorporating narrated PowerPoints and online discussions improved results but did not support all learning styles. Using virtual meeting tools like Elluminate and Second Life allowed for visual, auditory, verbal and kinesthetic learning through activities like moving around clip art and participating in virtual breakout sessions. This led to significantly better learning outcomes, with 65-90% of students succeeding in applying marketing concepts.
1. A PRESENTATION AT CIT CONFERENCE MAY 28 TH 2010 HOPE ADAMS ROSALYN J. RUFER KIRSTIE SZLASA EMPIRE STATE COLLEGE GRADUATE PROGRAMS Enhancing Our Pedagogy Through Web 3.0 Technologies
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