A talk I gave for business class at Washington State University for Prof. Doug Miller. Talk focuses on Web 2.0/Social media as a disruptive technology, overview of web 2.0, web presence, and adding value to a company/small business with web 2.0 tools
2. Who am i? Scott Gray Born in New Orleans, LA Grew up in the South Attended High School in Geneva, Switzerland BA in CompSci from St. Mary’s College of MD in ‘04 Various IT positions MBA from the U of Montana in 09 Director of SEO Operations for Website Clarity Founder/CEO of Graymar Consulting COO of Greener Computing Solutions
3. Where to Start Web 2.0 Internet Marketing New Media Social Media
4. Viva la Disruption!! The Internet is Disruption Web 2.0 is Disruption Social Media is Disruption
5. Introductionor Why do Companies care about Social and New Media? Years to Reach 50 millions Users: Radio: 38 Years TV: 13 Years Internet: 4 Years Facebook added 100 million users in less than 9 months
6. Where to Start? Your Web Presence A Couple of Metaphors/Similes: Online Spider Web Online Conversations Better Definition: Everywhere people are talking about you Where are your videos Who’s linking to you
7. Internet Marketing All activities engaged in ONLINE to market your brand/store/company/organization Wide range of activities Email marketing SEO- Search Engine Optimization Social Media Marketing New Media Marketing Multimedia Viral Marketing
8. Why should your plan include this? 25% of search results for the World’s Top 20 largest brands are links to user-generated content 34% of bloggers post opinions about products & brands 78% of consumers trust peer recommendations Only 14% trust advertisements
9. What Technologies are Web 2.0? Social Networks Blog Micro-blogs Social Bookmarking Social Media Social Review
10. What is great about Web 2.0? Cash is NOT King Creativity and Originality rules! Great for SBAs, most have a passion, tell that story Incredibly Nimble Instant Communication AND Response
11. Things to Avoid Avoid Bandwagon-it is 3 REAL networks is better than 15 profiles with nothing on them What is Quality? What is appropriate? Myspace Music Don’t SPAM!
12. CupidisaGamer.com What is it? CupidisaGamer.com is a new startup Will be the Match.com for video gamers No product yet, but we can still add value using Web 2.0 Can do this using Creativity and a little humor
13. CupidisaGamer.com Two Cupid Characters Rex Angel Each character will have its own: Twitter @th3Arr0wK1d @L0v3Ang3l Facebook In-Game Use other Web 2.0: Zazzle Youtube
14. Some thoughts on Plans Types of Websites: Blogs Forums Ecommerce Social Networks Content Management Systems (CMS) Elance
15. Website Lifecycle Birth Static Basic information available Contact info Hours, etc. Menu Dynamic Weekly deals Videos Contests Knowledge Leader Blogs Information RETURN VALUE
16. What should You do as soon as You get home? Create a blog Tumblr Wordpress.com Create your own with Godaddy Buy a domain/url Create appropriate network profiles Linkedin Join Groups BECOME ACTIVE!!!
