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Social Media Monitoring & Engagement




   An Overview Richard
   Skardon
Synthesio at a Glance

                     Complete Web Listening, Analysis and Engagement
                     •   Advanced Interactive Dashboards
                     •   Monitoring and Engagement in Social & Mainstream Media
                     •   Integration into any CRM – Salesforce, Oracle, etc.
                     •   Millions of sources monitored daily


                     Global Team of Web Monitoring & Analysis Specialists
                     • Network of 70 employees strategically located worldwide
                     • Premium customer service
                     • Human analysis in over 30 languages


                     International Expertise, in Numerous Industries
                     • 100 clients spanning the globe
                     • 80% of our projects are deployed in over 3 countries
                     • Retail, Pharmaceutical, Hospitality & Tourism, Telecom, CPG, Video Gaming, Automotive, Luxury


                     Custom Services
                     • Custom Sourcing – Social & Mainstream
                     • Custom Set Up - Including queries and dashboards with client-specific KPIs
                     • Custom Analysis Reporting - available on demand



Synthesio Overview                                                       Synthesio présentation | Septembre 2009 | 2 2
Our Clients




Synthesio Overview   Synthesio présentation | Septembre 2009 | 3 3
Global Brands, Truly International Projects


    28 countries     11 countries    20 countries                     40 countries




 11 countries         15 countries     9 countries                   40 countries

Synthesio Overview                           Synthesio présentation | Septembre 2009 | 4 4
How Synthesio Provides „Grown-Up‟ Listening Services




Synthesio Overview              Synthesio présentation | Septembre 2009 | 5 5
Advanced Global Monitoring Dashboards
  “A visually stunning and interactive dashboard… fully customized to your
  specifications.”
                                                                               Fresh Networks



  • Numerous in-depth data filters with drill-
    down and exporting capabilities

  • Dynamic Influencer Ranking system –
    compile lists of top websites, individuals and
    communities worldwide

  • Industry-Leading Sentiment Analysis –
    human or automated

  • 30 Key Performance Indicators and Visuals



  • See a live demo here…


Synthesio Overview                                   Synthesio présentation | Septembre 2009 | 6 6
The Social Reputation Score (SRS)


  • Identify and rank your brand‟s strengths
    & weaknesses at a glance

  • Keep a close eye on the competition by
    tracking the progress of your brand as
    compared to leading competitors

  • One simple and intuitive scorecard and
    scoring system to easily and accurately
    show the reputation-health of your
    brand and the industry

  • Compare and track the impact of
    multiple advertising campaigns




Synthesio Overview                             Synthesio présentation | Septembre 2009 | 7 7
Reporting
  Our Analysts are experts in determining what is important to be aware of and
  extracting the most relevant data points for you, producing clear reports.



                                                                   Audit

                                                                   Alerts

                                                                   Monthly / Quarterly
                                                                  Reports

                                                                   Crisis Reports

                                                                   Insight Reports

                                                                   Campaign Analysis




Synthesio Overview                               Synthesio présentation | Septembre 2009 | 8 8
Unity, Social Media Engagement

       Engage with consumers in real-time, wherever they live
       online

  • Monitor and Influence-Rank global
    conversations, in any language

  • Collaborate with internal teams to provide the
    best answers to your consumers and manage
    workflows with our advanced tools

  • Engage with consumers across all channels,
    social & mainstream - including Facebook,
    Twitter, Blogs and Forums

  • All within ONE Platform




Synthesio Overview                                   Synthesio présentation | Septembre 2009 | 9 9
Forrester Wave™ European Leaders
  Synthesio are the only European Listening tool to feature in Forrester’s
  recent Enterprise Listening Platforms Wave report.


  “Synthesio is the smallest and youngest
  vendor of the list but has one of the larger
  footprints with enterprises in Europe.”

  “Based in Paris, Synthesio takes an
  internationally focused
  approach that combines multilingual human
  analysis on top of its technologies”

  “Although there is a large pack of vendors in
  the middle, each earned its spot for a
  different reason; Synthesio due
  to its international strengths”

  Source: Forrester Wave – Enterprise Listening Platforms Q2 2012




Synthesio Overview                                                  Synthesio présentation | Septembre 2009 | 10
                                                                                                               10
Recognized by the Experts


                     Two-Time Winners of the Forrester Groundswell Award
                     for Best International B2C Listening, for the work with
                     Orange Telecom & Accor Hotels
                     Forrester Awards                                                  Learn More




                     “Best at Monitoring Facebook
                     Best User Experience and Influencer Identification”
                     Fresh Networks Award
                                                                                       Learn More




                     “Synthesio ranked top 5 of 40 leading monitoring providers,
                     and #1 in data quality.”
                     Social Media Monitoring Buyer’s Guide, by Web Liquid
                                                                                       Learn More




Synthesio Overview                                         Synthesio présentation | Septembre 2009 | 11
                                                                                                      11
Thank you!

                                Richard Skardon
                                50 Featherstone Street, London EC1Y
                                8RT
                                +44 (0) 20 75660 406
                                Richard@synthesio.com

Paris                          London                   New York
8 rue Lemercier                78 York Street,          130 7th Avenue, Suite 242
Paris 75017                     London W1H 1DP4         New York, NY 10011
+33 (0) 1 55 26 43 40          +44 (0) 20 7788 7448     +1 (347) 842-0359
olivier.doussot@synthesio.fr   michelle@synthesio.com   trey@synthesio.com

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Synthesio overview-2012

  • 1. Social Media Monitoring & Engagement An Overview Richard Skardon
  • 2. Synthesio at a Glance Complete Web Listening, Analysis and Engagement • Advanced Interactive Dashboards • Monitoring and Engagement in Social & Mainstream Media • Integration into any CRM – Salesforce, Oracle, etc. • Millions of sources monitored daily Global Team of Web Monitoring & Analysis Specialists • Network of 70 employees strategically located worldwide • Premium customer service • Human analysis in over 30 languages International Expertise, in Numerous Industries • 100 clients spanning the globe • 80% of our projects are deployed in over 3 countries • Retail, Pharmaceutical, Hospitality & Tourism, Telecom, CPG, Video Gaming, Automotive, Luxury Custom Services • Custom Sourcing – Social & Mainstream • Custom Set Up - Including queries and dashboards with client-specific KPIs • Custom Analysis Reporting - available on demand Synthesio Overview Synthesio présentation | Septembre 2009 | 2 2
  • 3. Our Clients Synthesio Overview Synthesio présentation | Septembre 2009 | 3 3
  • 4. Global Brands, Truly International Projects 28 countries 11 countries 20 countries 40 countries 11 countries 15 countries 9 countries 40 countries Synthesio Overview Synthesio présentation | Septembre 2009 | 4 4
  • 5. How Synthesio Provides „Grown-Up‟ Listening Services Synthesio Overview Synthesio présentation | Septembre 2009 | 5 5
  • 6. Advanced Global Monitoring Dashboards “A visually stunning and interactive dashboard… fully customized to your specifications.” Fresh Networks • Numerous in-depth data filters with drill- down and exporting capabilities • Dynamic Influencer Ranking system – compile lists of top websites, individuals and communities worldwide • Industry-Leading Sentiment Analysis – human or automated • 30 Key Performance Indicators and Visuals • See a live demo here… Synthesio Overview Synthesio présentation | Septembre 2009 | 6 6
  • 7. The Social Reputation Score (SRS) • Identify and rank your brand‟s strengths & weaknesses at a glance • Keep a close eye on the competition by tracking the progress of your brand as compared to leading competitors • One simple and intuitive scorecard and scoring system to easily and accurately show the reputation-health of your brand and the industry • Compare and track the impact of multiple advertising campaigns Synthesio Overview Synthesio présentation | Septembre 2009 | 7 7
  • 8. Reporting Our Analysts are experts in determining what is important to be aware of and extracting the most relevant data points for you, producing clear reports.  Audit  Alerts  Monthly / Quarterly Reports  Crisis Reports  Insight Reports  Campaign Analysis Synthesio Overview Synthesio présentation | Septembre 2009 | 8 8
  • 9. Unity, Social Media Engagement Engage with consumers in real-time, wherever they live online • Monitor and Influence-Rank global conversations, in any language • Collaborate with internal teams to provide the best answers to your consumers and manage workflows with our advanced tools • Engage with consumers across all channels, social & mainstream - including Facebook, Twitter, Blogs and Forums • All within ONE Platform Synthesio Overview Synthesio présentation | Septembre 2009 | 9 9
  • 10. Forrester Wave™ European Leaders Synthesio are the only European Listening tool to feature in Forrester’s recent Enterprise Listening Platforms Wave report. “Synthesio is the smallest and youngest vendor of the list but has one of the larger footprints with enterprises in Europe.” “Based in Paris, Synthesio takes an internationally focused approach that combines multilingual human analysis on top of its technologies” “Although there is a large pack of vendors in the middle, each earned its spot for a different reason; Synthesio due to its international strengths” Source: Forrester Wave – Enterprise Listening Platforms Q2 2012 Synthesio Overview Synthesio présentation | Septembre 2009 | 10 10
  • 11. Recognized by the Experts Two-Time Winners of the Forrester Groundswell Award for Best International B2C Listening, for the work with Orange Telecom & Accor Hotels Forrester Awards Learn More “Best at Monitoring Facebook Best User Experience and Influencer Identification” Fresh Networks Award Learn More “Synthesio ranked top 5 of 40 leading monitoring providers, and #1 in data quality.” Social Media Monitoring Buyer’s Guide, by Web Liquid Learn More Synthesio Overview Synthesio présentation | Septembre 2009 | 11 11
  • 12. Thank you! Richard Skardon 50 Featherstone Street, London EC1Y 8RT +44 (0) 20 75660 406 Richard@synthesio.com Paris London New York 8 rue Lemercier 78 York Street, 130 7th Avenue, Suite 242 Paris 75017 London W1H 1DP4 New York, NY 10011 +33 (0) 1 55 26 43 40 +44 (0) 20 7788 7448 +1 (347) 842-0359 olivier.doussot@synthesio.fr michelle@synthesio.com trey@synthesio.com