The application of social media in financial services
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Panel presentation from the FSC conference on the Queensland Gold Coast, 2 August 2012 on the subject of Social Media in the Financial Services Industry.
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The application of social media in financial services
- 7. So you’d better be listening
- 8. The ugly – Shell brand highjack
- 17. Embracing social media in FS is a must
- 18. Roland Slee Managing Director, APAC @rslee au.linkedin.com/in/rolandslee bravurasolutions.com/blog rslee@bravurasolutions.com +61 2 9018 7800
Notes de l'éditeur
- Casual internal research Exponential growth in Superannuation companies using SMStoryWithin the industry, we’ve noticed a lot of change over the number of financial services companies using SM as a marketing channel. In 2009 for a user group we held, one of our product managers had a look at what superannuation companies were using SM. He found two. When he checked a year later, two had turned to eight. This year, we ran the user group again, and you’ll notice 16 logos that he came up with. Now this is not to say this list is exclusive, but what we can gather is that over a two year period, the number of superannuation companies using SM has more than doubled.