This document provides guidance on defining a business plan that allows one to live freely without stress. It instructs the reader to determine their essential needs and desires in order to calculate financial goals. It also advises identifying one's preferred work activities and ideal business partners or clients. The reader is told to eliminate dangerous, tedious, or unfulfilling tasks from their responsibilities. With this clarity and focus on enjoyable work, the right people, and sufficient income, one can build a business that safely and consistently provides the lifestyle they want.
2. Pay Close Attention
⢠Need paper and pen
⢠When done, absolute clarity about what you
want in your business and how you are going
to get there
⢠With clarity comes confidence; with
confidence comes, simplicity, ease and drive.
⢠No need for motivation â opens up brain cells
3. The Big Picture
⢠Do your best work
â What you love, find rewarding and offers value
⢠With who you want
â With people you want to be friends with and who
donât drain you
⢠Make a great income
â Whatever you want
4. Synopsis
⢠Determine what you NEED to have a stress
free life â âtimeâ freedom and some things
⢠Determine what you need to have a stress
free FANCY life â âtimeâ freedom and the
âcoolâ stuff youâve always wanted
⢠What you are willing to do in return for that
⢠Figure out a plan to get â Yes there is math
involved! ď
5. Question of the Day
⢠If we were having this conversation one year
from today, looking back over the past year,
what has to happen in your business for you
to feel happy with your progress?
â No right or wrong answer
â Most people arenât specific
â Most people donât know the âwhyâ
â Most people either over estimate or
underestimate which is why we will determining
what you need â you may be working too hard ď
6. Your âI willâ Statement
⢠One year from now, I will be doing this with
these people. Under no circumstances will I
do this and I will reduce or delegate the other
things I donât like.
7. Why is this important
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Business is entangled in our lives
Our identity is part of our business
We allow it to defined us
Need balance and do what we love
If work ainât great, home ainât either
If we donât like work, we will sabotage it
Need stress free and fulfilling that rewards
internally and externally $$$
8. My wish for you
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Took me a long time to figure things out
I want to shorten the process for you
We want a life of balance
We want a life free of stress
⢠No more âyeah I could have more referralâs
but then I would have to do more work and
itâs just not worth it.â
9. A âLawâ to live by
⢠A successful and fulfilling business is one that
safely and consistently pays you what you
want â in return for doing stuff thatâs fun, and
avoiding stuff that sucks. (stinks, isnât fun, you
hate, etc. You choose ď)
10. Definitions
⢠Safely
â No risk to reputation
â No risk of regulatory attack (RESPA)
â (i.e. no risk of getting shut down)
⢠Consistently
â Predictably pays you
â Consistently pays you
â (this is one of our basic human needs - security)
11. Definitions:
⢠What you want
â Income
â Things you NEED
â âTimeâFreedom
â Lifestyle you want
â You have to know what you want otherwise you
say âI want to go to California, but you are
disappointed when you end up in San Francisco
and not San Diego.
12. Stuff thatâs fun
⢠NOT golf or laying on the beach all day
⢠Stuff that you love doing and would do for
free
⢠You are doing your best work
⢠You love talking about it in your free time
⢠Everyoneâs is different and we have a process
weâll be going through
14. Recap
⢠What we want to do basically is - safely and
consistently get paid whatever the amount of
money you determine you want, for doing
your very best work and not doing the stuff
you hate
⢠Will have a great business
⢠Will have a fulfilling life â home and work
⢠Will live stress free
15. Why this is Important
⢠Answering âThe Questionâ PLUS
⢠Understanding âThe Lawâ EQUALS
ABSOLUTE CLARITY
What you want
What you will do to get it
What you wonât do to get it
16. Clarity Brings:
⢠Confidence about the future
⢠No need for âMotivationâ â you will now have
DRIVE â You want to do this
⢠Extra brain power to focus on what fulfills you
⢠Imagine:
â waking up and just being driven to get started
knowing specifically hereâs the mission for today,
hereâs exactly what I want to do, hereâs why, and
hereâs how Iâm going to do it
17. Imagine working with people you really,
really enjoy and you would hang out with
anywaysâŚ
LIKE YOU!
18. Letâs begin
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Letâs turn abstracts to reality
Most important part - Your best work
Best work comes BEFORE money
Money will follow when you are doing your
best work
19. New Question
⢠What is the one thing you do, above all others,
that gives you the greatest joy while
simultaneously providing the biggest value to
your marketplace?
⢠IMPORTANT
â Triad of awesomeness â you may be good at it but
your arenât satisfied and there is no money in it
OR
â There is money in it but you hate doing it
20. Write down the ONE
⢠Exceptionally good at
⢠You enjoy it
⢠It brings value to the market
⢠(If there isnât one, just write down what brings
biggest value)
⢠Letâs figure it out â Make a chart
21. Write it down
Activity you
are good at
Fulfillment
index
Value to
Marketplace
Profitability
Index
Taking Apps
1
7
5
Meeting one on
one with Clients
3
8
6
Teaching Classes
8
9
7
Coaching/Training
10
10
10
Videos, teaching/training classes, phone calls, stacking, one on ones, making coffee,
guidelines, running DU, etc.
22. Now â Pick One
⢠You now know what your best work is â where
you thrive, youâre most fulfilled, youâre
providing value AND itâs profitable.
⢠Not Done YET
23. Part Two â The People
⢠Other half of your BEST work is who you work
with
â Staff
â Referral partners
â Lender you work with
â Etc.
⢠Example - #1 referral partner who is a pain in
the neckâŚ.
24. The right people
Has something to offer in
return â will send loans
Willing to work â willing to
use the tools we provide
and implement them
Want to help others â
Enjoy their job and what it
means to them
Not afraid to take a chance A Giver â Willing to share
â Like being on the cutting their ideas too
edge and willing to try new
things
Willing to learn technology Has a database â enough
â willing to learn Facebook, said
eprops, video marketing,
etc.
Pick 3 you really, really want
Have to have a positive
attitude â optimistic â
Donât say âit wonât work
for meâ
Not an âexcuseâ maker â or
a blamer, willing to admit
when they are wrong
25. Back to the âlawâ
⢠A successful and fulfilling business is one that
safely and consistently pays you what you
want â in return for doing stuff thatâs fun, and
avoiding stuff that sucks.
⢠So far we have defined stuff thatâs fun and the
fun people to do it with
⢠Letâs define what sucks
26. Wrong Activities
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Stressful â deadlines, RESPA
Harmful to your reputation-- Dangerous
Tedious â trains you; do it over and over
Unfulfilling â stuff thatâs âehâ
27. More stuff
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Taking Apps
Edit video
Post on social media
Meet with clients
Meet with referral
partners
Get rates
Study guidelines
Run errands
Teach classes
Set up eprops
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Making appointments
Build websites
Maintain blog
Attend open houses
Return phone calls
Put out fires
Chase conditions
Manage VAâs
Manage LOâs
Attend closings
28. Letâs make a chart
Stressful
Dangerous
Tedious
Unfulfilling
Hunt down
conditions
Buying stuff for
partners
Taking Apps
Taking Apps
Building
blogs/plogs
Building
blogs/plogs
Teaching weekly
realtor class
29. E, R, D
⢠Eliminate, Reduce, Delegate
⢠Eliminate anything dangerous
⢠Eliminate anything that falls into 3 columns
â Totally eliminate or delegate
31. The Wrong People
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Wrong people (not bad, just not a good match)
Selfish
Stuck on themselves
Unsuccessful
Delusional â get rich quick (MLM)
Nothing of value to give back
Non implementers
Non âcoachableâ always knows best
Client â no money, bad credit, foreclosures, etc.
32. Donât worry
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Plenty of people to help!!
Enrich your life
Enrich their life
If you donât like them, not enriching
If they donât like you, wonât refer
⢠Pick 3 absolute deal breakers!
33. Back to âThe Questionâ
⢠Looking back over the past year what would
have happened in order for you to feel happy
with your business
34. Our Original Question
⢠One year from now, I will be (insert your best
work) with (three best people criteria).I will
under no circumstances will I (list your
dangerous activities and activities with 2
strikes) and I will reduce or delegate (the
other things you donât like) and I wonât work
with (your top 3 wrong people)
35. New Statement
⢠One year from now, I will be marketing to real
estate agents who are willing to send me their
loans, who are willing to implement and take
chances and who have a positive attitude. I
will under no circumstances take applications
or do anything that is not RESPA compliant
and I will reduce or delegate technical items
and phone work. I will not work with people
who have nothing to give back, who are selfish
and who wonât implement.
36. Synopsis
⢠Now you know what your best and most
effortless work is. You also know specifically who
you want to work with.
⢠Youâve also decided to eliminate dangerous
activities from your business all together, youâre
delegating or eliminating two strike activities
⢠You are removing wrong people from your
business
⢠You have a general idea of your target market.
37. Our friend saysâŚ
⢠We love Brendon Bouchard â He says, âThe
main thing is to keep the main thing, the main
thingâŚ
⢠Keep your statement posted somewhere
38. Now the good Stuff
⢠MONEY!!! will help you more with this
⢠How much money do you need to maintain
your current lifestyle? CONSISTENTLY!!!
⢠This letâs you create a business instead of
living paycheck to paycheck â
39. Make a list â for freedom
⢠House payment, Car payment, groceries, gas,
electric, phone, internet, cable, car insurance,
health insurance, school, doctors, water,
clothes, date night, credit cards, etc.
⢠Everything you have a bill for right now â your
current standard of living
⢠NOT what you âwantâ
40. Important
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Finding out what youâve got to have to live
Making that come in
= Total time freedom
At the very least â
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Living ânormallyâ for what your standard of living is
Doing what you love
Working with the people who are right for you
Not doing stuff you hate
⢠Add it upâŚ.FREEDOM NUMBER!!!
41. Freedom Number
⢠This is the foundation for a lot of numbers we
will be working with
⢠Gives clarity
⢠Sets you up for long term wealth
⢠Letâs you know how âhardâ you need to work
42. Fancy Number
⢠What do you want?
⢠Dream house, dream car, vacation, jewelry,
maid, private school, nicer clothes, nanny,
gardener, gifts, nicer date nights, organic
groceries, Rolex, etc.
⢠This is your FANCY NUMBER!
⢠Need a monthly amount
43. Time for some math
⢠In reality:
â You donât want to work forever
â You want to invest for the future
â You have to pay taxes
⢠Add them together
44. Keep going
FREEDOM NUMBER
+ FANCY NUMBER
â TOTAL NET SUM NEEDED
⢠Times 50% (taxes and 10% savings)
⢠Times 20% (marketing and advertising)
46. New Statement
⢠One year from now, I will be making $54,000 a
month marketing to real estate agents who are
willing to send me their loans, who are willing to
implement and take chances and who have a
positive attitude. I will under no circumstances
take applications or do anything that is not RESPA
compliant and I will reduce or delegate technical
items and phone work. I will not work with
people who have nothing to give back, who are
selfish and who wonât implement.
47. Now Reverse it
⢠$54,000
⢠Average loan amount ($2,500) (What you
clear!!!!)
⢠Divide by $54,000 = 21.6 loans a month
⢠5 loans 2 weeks
⢠6 loans 2 weeks
⢠1 loan partner sending 1 deal every other
month = 42 loan partners needed
48. Last Statement
⢠One year from now, I will be making $54,000 a
month marketing to real estate agents who are
willing to send me their loans, who are willing to
implement and take chances and who have a
positive attitude. I will close 21 loans a month
and I will need 43 referral partners in order to do
this. I will under no circumstances take
applications or do anything that is not RESPA
compliant and I will reduce or delegate technical
items and phone work. I will not work with
people who have nothing to give back, who are
selfish and who wonât implement.
49. You now have a plan
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Dedicate yourself to your 1-2 things
Not arbitrary
Time freedom
Regular Bills
Fancy Bills
Taxes
Savings
Marketing
Stress Free
Earning what you want, doing what you love,
working with who you love, eliminating stuff you
hate and avoiding people who drain you.