Want to know how improve your profile and get the most out of LinkedIn? Here some quick tips and tricks that will maximize your professional networking power on LinkedIn.

1. Rebecca Feldman – LinkedIn Solutions Consultant

2. Agenda
•
LinkedIn Overview
•
Improve your profile
•
Network on the site
•
Q&A
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3. LinkedIn’s VISION:
Create economic
opportunity for every
professional in the world

4. LinkedIn: A global pool of talent
259M+ +2 new 147 M
Members worldwide
Members per second
Monthly unique visitors
US & Canada
92M+
Brazil
16M+
Asia Pacific
48M+
Europe, Middle East
and Africa
74M+
Monthly uniques source:Comscore
©2013 LinkedIn Corporation. All Rights Reserved.
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5. The Big Three Network Dynamics
 Who am I as a
person
 Ways of sharing
life experiences
and belonging to a
tribe
 Friends based
activities
Social
Professional
Broadcast
 Who I am as a
professional
 Highlighting my
experiences and
career aspirations
 Professional
activities
 This is what I am
thinking
 My voice to the
world
 Without any
context other than
what I choose
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6. The value we bring to our members
Identity
Rolodex, Resume,
Business Card
Connect, find and be found
LinkedIn Profile, Address Book, Search
Insights
Newspapers,
Trade Magazines, Events
Be great at what you do
Homepage, LinkedIn Today, Groups
Everywhere
Work wherever our members work
Desktop
Mobile, APIs, Plug-Ins
Opportunities that will transform the trajectory of your career
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7. LinkedIn is not just for finding a job
Many types of people use it for many different activities
Executives are
networking on LinkedIn:
connect with those in
your industry

8. Manage Your Professional Network with
LinkedIn:
The best ways to brand yourself, make connections, and get
involved on LinkedIn

9. Step 1: Brand Yourself
The #1 thing people do on
LinkedIn is look at profiles.
Make sure your profile
accurately represents your
professional brand.

10. Improve Your Profile: General Tips
 Be natural – use your own language as if you’re talking to a friend
 Don’t copy and paste your resume
 Elevator pitch – what do you want people to remember
 Keep it current, update job changes/promotions etc
 Leverage your network with recommendations
 Be found! Use keywords in your profile
 Add a photo
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11. Improve Your Profile: The Summary
•
Describe what you do as if you are talking to a friend
•
•
Describe what your company does, also as if talking to a friend
•
•
Highlight your job, expertise, passions, and how you measure success
Highlight how your work supports you and your clients
Give people something they can use to break the ice when they talk to
you
My Summary: Before
I am a marketing and advertising professional with
experience primarily in the online and technology
industries. I enjoy working with diverse companies to meet
their hiring and marketing objectives. Currently, I am a
Media Solutions Consultant at LinkedIn and a part-time
MBA candidate at The Kellogg School at Northwestern
University. My passion is helping companies thrive and
innovate while providing their customers with a delightful
experience.
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12. Improve Your Profile: Your Experience
•
Explain your experience
•
•
•
Point out your skills
•
•
•
Use the specialties field and
optimize it for search
Add your skills to the new “Skills”
section
Add your education experience
•
•
Concisely say what a company
does and what you did for a
company
Bullet point things so they are
visually digestible
Include your major or area of
study
Highlight your volunteer
experience
•
•
Add your volunteer work and
board positions
Indicate causes you’re interested
in
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13. Improve Your Profile: Recommendations
•
Request with a soft approach
•
Ask for specifics details or certain traits that you may want highlighted
•
Offer to reciprocate and write a recommendation for that person when
appropriate
•
Ask a variety of people from different aspects of your career
•
past managers, direct reports, peers, people from volunteer
organizations
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14. Step 2: Make Connections
Millions of people searches
are run on LinkedIn every
week.
LinkedIn makes it easy to
find people you may know.

15. Make Connections: Add people to your network
•
Connections build credibility and commonality
•
Look for people from different areas of your career so your network has
variety
•
•
Companies, mentors, school, professional clubs, etc.
Personalize your connection requests
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16. Make Connections: Tips for connecting with alumni
 Join your school’s alumni group
on LinkedIn
 Explore the alumni that you
may know

17. Make Connections: Make your profile public
#3 result
on Google
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18. Step 3: Get Involved
More than 2 million
companies have pages on
LinkedIn.
Use LinkedIn to speak to
companies and people that
can help make you more
productive and successful.

19. Get Involved: Join Groups
• Join groups with
topics/industries that
interest you
Groups
• Participate in the
discussions
• Check out the job
postings in the groups
• Share articles, news, etc
with groups
Executive
Development
Entrepreneurs
FinServ
Professionals
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20. Get Involved: Set up job alerts
• Go to the jobs tab on
LinkedIn
• Run a job search
• Click the save button at
the top of the results
• Name your search and
select the frequency of
email alerts
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21. Get Involved: Read Industry News
• Read Pulse regularly for
a quick view on industry
news
• Pre-populated with
content people in your
network are reading
• Subscribe to relevant
industries
• Add value to your
network by sharing
articles
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22. Get Involved: Follow Companies
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23. Get Involved: Follow Influencers
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24. Get Involved: Integrate LinkedIn with other
tools and devices
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25. LinkedIn’s MISSION:
Connect the world’s
professionals to make them
more productive and
successful

26. 5 things you should do in the next 24 hours
Update your profile and make it public
Follow companies and people that interest you
Add at least 5 new connections
Join the Kellogg group
Set up a saved job search and alert
Recruiting Solutions

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28. Premium Subscriptions
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