A strategy devised by myself and colleagues to find a way to revitalize New York City’s Garment District. This solution was designed to include Source4Style.
4. MYTH
No oNE MANuFACTuRES IN ThE GARMENT DISTRICT
MyThS & FACTS
5. FACT
165,000
total jobs in Garment District
99,660
production jobs within the
fashion industry
MyThS & FACTS
6. FACT
31 % Fashion Manufacturing represents 31% of all
manufacturing in NYC.
15% Within the NYC Fashion Industry, 15% of
the workers are employed in garment
manufacturing.
MyThS & FACTS
8. FACT
COST: Smaller quantities cost less to produce locally.
SPEED: It is quicker to produce locally than
Manufacturing overseas.
QUALITY: Designers can ensure quality assurance
when manufacturers are close-by.
DISTRIBUTION: When fuel costs rise, it causes
longer timelines and higher costs for shipping.
MyThS & FACTS
19. NETWORK
GLOBAL DEMAND
Potential to become “a constellation of regional
economies with strong cities at the core.”
Clustering: Key to the success of many industries and
to competitive community development
NETwoRk
22. A smart community is a
community that has made
SMARTER
a conscious effort to use
information technology to
transform life and work within
GARMENT
its region in significant and
fundamental rather than
incremental ways. The goal
DISTRICT
of such an effort is more
than the mere deployment of
technology. Rather it is about
preparing one’s community to
meet the challenges of a global,
knowledge economy.”
John M. Eger
Director of the Creative Economy Initiative
23.
24. VALUE
uTIlIZE NEXT GENERATIoN TEChNoloGIES, NoT To
REplACE woRkERS, BuT To ENhANCE CoNNECTIVITy
AND MAXIMIZE ThE MARkETING oppoRTuNITy oF
ThE DISTRICT
VAluE oF CoNNECTIVITy
27. VISION
CollABoRATIVE SERVICES oN A DIGITAl plATFoRM
IN whICh ThE END uSERS CollABoRATE To pRoDuCE
SoluTIoNS To A wIDE RANGE oF INDuSTRy FoCuSES
VISIoN
28. VISION
SERVICES
Producer/Consumer Network
Mapping Diffused Information
Aggregate Social Action
Creating a Network for Social Conviviality
Mutual Support Circle
Competencies, Time and Product Exchange
Products, Places and Knowledge Sharing
VISIoN
29. VISION
SERVICES
Producer/Consumer Network
Mapping Diffused Information
Aggregate Social Action
Creating a Network for Social Conviviality
Mutual Support Circle
Competencies, Time and Product Exchange
Products, Places and Knowledge Sharing
VISIoN
30. VISION
SERVICES
Producer/Consumer Network
Mapping Diffused Information
Aggregate Social Action
Creating a Network for Social Conviviality
Mutual Support Circle
Competencies, Time and Product Exchange
Products, Places and Knowledge Sharing
VISIoN
31. VISION
SERVICES
Producer/Consumer Network
Mapping Diffused Information
Aggregate Social Action
Creating a Network for Social Conviviality
Mutual Support Circle
Competencies, Time and Product Exchange
Products, Places and Knowledge Sharing
VISIoN
32. VISION
SERVICES
Producer/Consumer Network
Mapping Diffused Information
Aggregate Social Action
Creating a Network for Social Conviviality
Mutual Support Circle
Competencies, Time and Product Exchange
Products, Places and Knowledge Sharing
VISIoN
33. VISION
SERVICES
Producer/Consumer Network
Mapping Diffused Information
Aggregate Social Action
Creating a Network for Social Conviviality
Mutual Support Circle
Competencies, Time and Product Exchange
Products, Places and Knowledge Sharing
VISIoN
34. VISION
SERVICES
Producer/Consumer Network
Mapping Diffused Information
Aggregate Social Action
Creating a Network for Social Conviviality
Mutual Support Circle
Competencies, Time and Product Exchange
Products, Places and Knowledge Sharing
VISIoN
35. VISION
OUTCOME
Economic Growth
Clear identification of existing
resources and talent
Shift from secrecy to
Transparency
VISIoN
36.
37. RECOMMENDATIONS
B2B eCommerce Platform
Source4Style acts as the broker between
consumers in the Smarter Garment
District. Continue building their online B2B
marketplace and further linking consumers
and suppliers.
RECoMMENDATIoNS
38.
39. RECOMMENDATIONS
TECHNICAL FEASIBILITY
Identify if required technology is
available
Assess existing technology
infrastructure of participants
Identify capability, in terms of
software, hardware, personnel
and expertise
RECoMMENDATIoNS
40. RECOMMENDATIONS
ECONOMIC FEASIBILITY
Legal and regulatory analysis
Revenue and expense projections
Implementation plan
RECoMMENDATIoNS
41. RECOMMENDATIONS
MARKETING PLAN
Who is Your Neighbor?
- Engagement campaign
Did You Know?
- Awareness campaign
RECoMMENDATIoNS