A quick 5 min description of the ArtBabble.org video website and some of the underlying assumptions and performance metrics to determine whether niche content portals can help museums do better than YouTube. Presented by Robert Stein at MCN2009 in Portland, OR - November 2009

1. Robert Stein Chief Information Officer Indianapolis Museum of Art [email_address] http://www.imamuseum.org

2. Credit ~DonnaGrayson (Flickr) Persistent Problems Cultural Video Online

3. PROBLEM #1

11. PROBLEM #2

12. Viewers exist in Internet-Local Silos Photo credit ~Dean Forbes (Flickr)

14. Very Little Cross-Pollination Between Museums with Similar Content Credit ~da100fotos (Flickr)

15. PROBLEM #3

16. What if educational content wasn’t quite so boring? Credit ~Daniel*1977 (Flickr)

17. Museums Have Long Form Content

18. OUR CONTENT

19. COMPETITION OUR

23. Special Thanks to ArtBabble Partners more coming soon!

24. Amazon Cloud Computing Tools

26. Total Monthly AWS courtesy ~cmoad

27. APPLE MARKETING BONUS STATS & SEO

29. 169,366 Unique Visits 580,702 Page Views 4:29 Avg. Time on Site Since April 7, 2009

30. SEARCH ENGINE OPTOMIZATION

33. But Does it Make a Difference?

34. ArtBabble vs YouTube

35. ArtBabble vs YouTube

36. http://www.artbabble.org Thank You!

37. Monthly Bill for ArtBabble.org Web Server

38. Monthly Bill for Wowza Video Server(s)