1. MOBILE STRATEGIES
FOR ART MUSEUMS
Allegra Burnette – MoMA
Rob Stein – IMA
Flickr Credit ~claudio_ar

2. Mobile Strategies for Art Museums are
DYNAMIC AND EVOLVING
Flickr Credit ~ColorblindRain

3. Mobile Strategies for Art Museums are
MORE THAN JUST MOBILE
Flickr Credit ~ColorblindRain

4. big
CHUNKY
strategies
not very granular yet
Flickr Credit ~atomicshed

5. VALUE TO
VISITORS
DRIVES
STRATEGY
1. Anticipate questions
2. Provide access
3. Design experiences

6. MoMA and IMA
DIFFERENT APPROACHES
SIMILAR EXPERIENCES
Flickr Credit ~hockadilly

7. DIFFERENT
APPROACHES
SIMILAR
STRATEGIES
1. Build capacity and expertise
2. Experiment with content and
user experiences
3. Try to understand market forces

8. MOMA’S PATH
Flickr Credit ~nicholas_t

9. FREE AUDIO PROGRAM

10. FREE AUDIO PROGRAM +
VISITORS’ NEW WIFI DEVICES

11. CALENDAR+TOURS+ART+INFO
+MORE

12. “IT’S LIKE HAVING MoMA
IN MY POCKET”
Flickr Credit ~Kimmo Palosaari

13. IPHONE/ANDROID AP
AND MOBILE WEBSI
Flickr Credit ~Tsahi Levent-Levi

14. EXHIBITION AND COLLECTION
BASED iPAD APP

15. DESIGNED FOR USE OUTSIDE THE
GALLERIES

16. 4 MOBILE PROJECTS IN 5 MONTHS
iPHONE APP
ANDROID APP
MOBILE SITE
AB EX iPAD APP

17. CONNECTED PRODUCTION
Native iPhone Shell /
Native Android Shell
Mobile site = Browser based content for app

18. BRIDGING ONLINE, PRINTED, AND
IN-GALLERY EXPERIENCES

23. IMA’S PATH
Flickr Credit ~claudio_ar

24. SAY HELLO TO
TAP

25. Special Exhibition Tours

26. Content Management

27. IMA’s Mobile Website

28. Mobile Web and Location

29. WHERE WE
ENDED UP…
1. Content outlives devices
2. Resources are too limited
for lots of one-off productions
3. But content is experienced in
different contexts

30. WHAT’S
SPECIFIC
TO MOBILE?
1. Gallery Footprint is Small
2. Facilitates simultaneous use of
space by visitors with different
desired experiences

31. WHAT’S
SPECIFIC
TO ART
MUSEUMS?
1. White box gallery aesthetic creates
opportunities for mobile
interpretation
2. Mobile tour zombie effect

32. THE PATH FORWARD
Flickr Credit ~ktylerconk

33. Curiosity
ENCOURAGE
Flickr Credit ~young_einstein
CURIOSITY

34. ENHANCE THE
Enrich Permanent Collection
PERMANENT COLLECTION

35. Conversation
CONVERSATION
Flickr Credit ~peternijenhuis

37. NEW MODELS OF
PUBLISHING

38. EXTENDING AND BRIDGING
IN-MUSEUM AND DIGITAL

39. AWARENESS WITHIN
THE MUSEUM

40. QUESTIONS?
WE’VE GOT
QUESTIONS…
1. What are the factors that
drive user satisfaction?
2. How best to finance mobile
experiences?
3. How do you deal with the
uncertainty of context?