Linkedin 101 To Iaap March 2010
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This document provides an overview of using LinkedIn for professional networking purposes. It discusses how LinkedIn can be used to increase visibility, improve search engine results, communicate personal brands, retain professional contacts, and act as an online resume. The document recommends building out a powerful profile by including work history, education, accomplishments, and relevant keywords. It also suggests strategies for connecting with others, participating in groups, claiming online profiles, cross-promoting across social networks, and getting recommendations. The overall message is that LinkedIn can help people find potential clients, partners, and jobs through developing and leveraging their professional network.
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Linkedin 101 To Iaap March 2010
- 6. 13% of companies are using Social Media - Watson Wyatt Research. Oct 09 Why?
- 8. Twitter is for people you want to know LinkedIn is for people you do know Facebook is for friends (?) All have aspects of community
- 9. Focused on the needs of professionals build interest, awareness, trust, brand. Why?
- 10. Increase your visibility Improve your Google page rank Enhance your search results Communicate your personal brand Simply be found! Why?
- 11. LinkedIn has reached the “tipping point where you are either LinkedIn or left out” 51+ Million users by Oct 2009 Courtesy @BryanCWebb Michael V. Copeland, Business 2.0 Magazine February 28 2007 Why?
- 14. Research companiesIt takes time & effort to build/maintain relationships… Courtesy @BryanCWebb Why?
- 15. Retain professional contacts Your online resume on steroids Why?
- 16. My Agenda Agenda
- 19. Start with a compelling summary.
- 20. Include every job, post-secondary school, course, etc.
- 21. Highlight accomplishments; not responsibilities.
- 23. Add relevant search terms to your profile for clients, colleagues, recruiters, and hiring managers.Courtesy @BryanCWebb Strategies…
- 37. You invite people to connect, or you get invited Personalize your invitations Techniques
- 43. 6 Degrees of Kevin Bacon
- 52. You’re building your social presence
- 53. Inbox
- 54. Groups
- 55. Example of default company profile here Example basic company profile here Example of good company profile here Companies
- 56. Events
- 57. Jobs
- 59. Box.net: share your important data and files
- 60. Blog Link: create and link your blog to LI
- 62. Claim your Name & IDs Consider your handle Upload professional-looking avatar LinkedIn.com/in/HANDLE Twitter.com/HANDLE & @HANDLE Facebook.com/HANDLE Google.com/profiles/HANDLE Next steps…
- 63. You 2.0 Who you follow, friend, or LinkedIn with, & who follows / friends you says a lot about you Next steps…
- 64. Upload a professional avatar Build out rich profiles Add external content via Box.net Get recommendations (more than 1) Establish connections Use your personal email address Join the IAAP group Next steps…
- 65. Cross Pollination Make it as easy for people to find you. Put your IDs on your signature, Web, LinkedIn, business card, tattoo... Next steps…
- 66. My Agenda Agenda
- 68. Feedback: https://rypple.com/rstomphorst/IAAP Rick@Stomphorst.ca (289) 295-0175 x101 LinkedIn.com/in/RStomphorst Twitter.com/StompR
Editor's Notes
- Why use LI?
- Have a strategy on who you will connect to.One recommendation looks silly.
- Your brand is now portable.
- Keven Bacon is the center of the universe
- If I have 100 connections, and each of my 100 connections has 100 connection, my network is 10,000Get introductions from 1st network.Get names from 2nd network.
- I’m connected to ~4% of the LI population
- Use sparingly for professional updates to your network.
- Ensure your Twitter id is listed in your LinkedIn page. Ideally, your username or handle is the same on all