Custom webinar presentation for the Infographics class at NYU in May 2014. Covering the most effective uses of data visualization and infographics for delivering a message. Online infographics are used for marketing purposes and are the most visible and recognized category of infographics. However, businesses are also using infographics to visualize budgets, marketing strategies, business plans, sales presentations, Board Meeting presentations, annual reports, consumer research statistics and as visual explanations of their products and services to customers. Major topics included: - The Science of Infographics - Online Marketing Infographics - Internal Confidential Infographics - Infographic Resumes - Data Visualization Design Tips - Software applications and website design tools

1. #coolinfo
@rtkrum
Cool
Infographics
May 22, 2014

2. Randy Krum!
President, InfoNewt

3. Coolinfographics.com/NYU
All links available at

5. 174 Newspapers/Day
Dr. Martin Hilbert, USC, 2007
Up from 40 in 1986

6. GB
Gigabyte

7. TB
GB
Terabyte
1 TB = 1,024 GB

8. TB
Petabyte
G
1 PB = 1,024 TB

9. 20 PB/Day
50 PB

10. Facebook!
Data Warehouse!
250 PB

11. 1990 1999 2008 2017
Global Internet Traffic Growth!
(Petabytes/Month)
Over 100,000!
Petabytes/Month!
in 2016
CiscoVisual Networking Index, 2013
2014

12. Image by Will Lion, 2008

13. bingiton.com

14. University of Rochester, 2004
80% of the brain is dedicated to
visual processing

15. The human brain is a
pattern recognition machine

16. NASA needs humans...
planetfour.org
...to analyze Mars

17. Picture Superiority Effect
European Journal of Cognitive Psychology 18(6), 2006
10% 65%
Text or Audio Only Text + Picture
Memory retention after 3 days

18. Advertising Understands

19. 14

20. What is an infographic?

21. DataVisualizations

22. Info Art
cristian-vasile.fineartamerica.com

23. Infographics
Tell
Stories

24. 3-Part Story Format
Introduction/Foundation
Call-To-Action/Conclusion
Ah-Ha!!!
The Main Event

25. Introduction
Conclusion
Ah-Ha!!!
The Main Event
www.rothira.com/tower-of-beer

26. Visualizing data compares
multiple values and puts
the information into
CONTEXT

27. There are approximately
2,405,518,376
global Internet users
!
InternetWorldStats.com
June 30, 2012
Big fonts are NOT data visualizations!

28. Global Internet
Users
2012
2,405,518,376
You can’t visualize a!
number by itself

29. There are approximately
2,405,518,376
global Internet users
!
InternetWorldStats.com
June 30, 2012
Approximately
7,157,504,906
total people on Earth
!
US Census Bureau (USCB)
April 2014

30. There are approximately
2,405,518,376
global Internet users
!
InternetWorldStats.com
June 30, 2012
Approximately
317,808,917
total people in the U.S.
!
US Census Bureau (USCB)
April 2014

31. The
5-Second
Rule
Quick <5sec
Long >5min

32. Key
Message
What is the ONE
thing you want your
audience to
remember?
“Google makes money!
from advertising!”

33. Data Dense bit.ly/Z2dQxx

34. Tall!
Format

35. Static
Clickable/Pop-Up
Video
Interactive
Zooming
Animated
Infographic!
Levels of!
Complexity

36. Static
Infographic
bit.ly/1kryeac

37. Zooming Interface
HistoryShots.com

38. Zooming Interface
HistoryShots.com

39. Pop-Up Information

40. Clickable

41. Animated

42. Videos
youtu.be/VcSX4ytEfcE youtu.be/3qRtDnsnSwk
projects.flowingdata.com/target/ youtu.be/kY3AgpmQ6ZU

43. Interactive
Click for more!
information
tweettopicexplorer.neoformix.com/

44. Animated & Interactive
gapminder.org

45. 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Search term =
“Infographic”

48. Popular,!
Interesting,!
Related!
Topics

49. Share!
Data!
About!
Yourself

50. Infographic!
PR

51. Share!
Internal!
Data

52. Online Lifespan
How long will your
infographic content
remain relevant?

53. Royal Wedding!
= One Week

54. BP Oil Spill!
= One Month

55. deathandtaxesposter.com Jess Bachman, 2012
= OneYear

56. = One Month...EveryYear
www.frightcatalog.com/halloween-history/

57. = Many years winefolly.com/review/5-tips-to-perfect-food-and-wine-pairing

58. SEO
Infographics and

59. Web spiders!
can’t see your!
infographic
Text
Meta-Data
Alt Text

60. The Goal:
Quality, High Ranking Links
Mashable

61. Facebook,Twitter & Pinterest
DON’T COUNT

62. Relevance
Popular Content!
Unrelated to site

64. Financial
Data

65. Sales
Data

66. Social Media Strategy

67. Complex Connections

68. Quantitative Data

69. Qualitative
Data

70. Annual
Reports

71. Corporate
Sustainability
Report

73. #1 Be Accurate
1X
9X
1X
3X
Area = 0.79in2
Diameter = 1in
Area = 0.785in2
Diameter = 1in
Area = 7.07in2
Diameter = 3in
Area = 2.355in2
Diameter = 1.73in
WRONG
CORRECT

77. #2
Be
Focused

78. #3 Be Transparent

80. #4 Eliminate Chart Legends

81. #4 Eliminate Chart Legends
!"!!!!
!10,000!!
!20,000!!
!30,000!!
!40,000!!
!50,000!!
!60,000!!
!70,000!!
!80,000!!
!90,000!!
!100,000!!
U.S.!Residents!
Thousands)
Gen!Z!
Gen!Y!
Gen!X!
Baby!Boomers!
Silent!Gen!

82. #4 Eliminate Chart Legends
!"!!!!
!10,000!!
!20,000!!
!30,000!!
!40,000!!
!50,000!!
!60,000!!
!70,000!!
!80,000!!
!90,000!!
!100,000!!
Thousands)
Gen!Z!
U.S.)Residents)
Gen!Y! Gen!X! Baby!
Boomers!
Silent!
Genera@on!

83. #5 Be Different
www.visual-literacy.org/periodic_table/periodic_table.html

85. #6 Be Attractive
theconversationprism.com

87. #7 BeVaried
Rose Diagram
Doughnut Charts
Icon Grid
100% Bars

88. #8 Clear Footnotes
Include URL to the original infographic!
!
http://company.com/infographic
© creative
commons
copyright OR

91. Don’t Use the Templates!
0"
5"
10"
15"
20"
25"
30"
35"
1/1/02" 2/1/02" 3/1/02" 4/1/02" 5/1/02"
Title&
Series"1"
Series"2"

92. Clean up your charts
32# 32#
28#
12#
15#
12# 12# 12#
21#
28#
Jan# Feb# Mar# Apr# May#
2002 Store Openings

93. Design With Objects

94. Excel Conditional Formatting

95. Vector Graphics
OmniGraffleAdobe Illustrator
Visio PowerPoint Inkscape

96. Image Editing
Adobe Photoshop Pixelmator
AcornGIMP

97. The Noun Project
thenounproject.com

98. Wordle.net

99. chartle.net

100. gliffy.com

104. paletton.com

105. inmaps.linkedinlabs.com

106. Infographic Resumes
Use infographics
and visual design
to market
yourself.

107. • Additional summary!
• Highlight your strengths!
• Printable!
• Warning: Visual Accuracy
Tips

108. pinterest.com/rtkrum/infographic-visual-resumes/

109. Option 1!
!
Complete!
Summary!
Cover!
Page

110. Option 2!
!
Integrated!
Visuals

111. Online Resume Builders

112. Coolinfographics.com/Tools

114. bit.ly/coolinfogroup

115. coolinfographics.com/book

116. Contact
infonewt.com
randy@infonewt.com
@rtkrum
coolinfographics.com

117. ?