Traditional command and control communications, business models, and value creation frameworks are being replaced inside and outside the corporation. End users are no longer just consumers of information and customers are no longer consumers of products and services. Rather, they have become the product, the service, and the source of value. What are the implications to the business, technology, and individual in a world where the lines of the organization extends to the other side of the world? Federation, Agility, Ubiquitous Computing, SOA, Seamless end-to-end interoperability, heightened business intelligence and monitoring are no longer visions of the future but street signs of the present. This session will describe why this is happening as well as the implications to us as consumers, employees, and technologists.

1. Tuesday, February 26, 2007 R. Todd Stephens, Ph.D. Value Creation in the Enterprise 2.0

2. What Happens When… All Information and Knowledge is Free, Freely Available, Anytime, to Anyone, and from Anywhere?

3. What Happens When… All Physical Things Have Presence and Communication Abilities? Products - RFID Auto - GPS People - Mobile

4. What Happens When… All Organizational Barriers and Friction have been Removed via Technology? 8 Minute Quotes Competitor Pricing 20 Minute Claims The Business of Speed

5. What Happens When… The Consumption of a Product or Service Actually Increases the Value? Over 1 Billion User Reviews Over 1 Million User Reviews per Day 3.5 Million Paying Customers Patented Technology But… $1,000,000.00

6. What Happens When… Work can be done Anywhere by Anyone at Anytime? Can Outsourcing the McDonalds Drive Thru Actually be Cheaper than a Minimum Wage Employee? When your Business is Speed, it can be!

7. What Happens When… Advanced Technology and Features are No Longer Enough to Deliver Sustainable Value? Vs. IPOD + ITunes + ITunes Music Store Less Expensive More Features

8. What is Means is Radical.. Re-Invention Enterprise 2.0 Employee 2.0 Leadership 2.0 Technologist 2.0 Shareholder 2.0 IT 2.0 Management 2.0 Library 2.0 Metadata 2.0 Employment 2.0 Blogs Wiki RSS Ranking Rating Social Tagging User Contributed Content Mashups Ajax

9. Re-Invention, Try Transformation Enterprise 0.0 Cost Center Command and Control Hierarchal Low Integration Costs High Production Costs High Degree of Control Low Variability Centralized IT Enterprise 1.0 Business Value Dynamic Agile Distributed IT Web Technologies Lower Production Costs Higher Integration Costs Out Sourcing Globalization Single Valuation Enterprise 2.0 Business Model Collaborative User Contributed Out Source Everything Open Source Complete Integration Tool Integration Connected Transparent

10. Want to See it? Enterprise 0.0 Enterprise 1.0 Enterprise 2.0 104 Floors Major City Center: Chicago Employees: 355,000 Revenue: 19 Million (2005) 1 Floor Bentonville, AR Employees: 1.8 Million Revenue: 285 Million (2005) Sears Wal-Mart You

11. What are the… Business Implications Transparency Collaborative Social Networking Agile Self-Service Rich User Experiences The Long Tail Trust

12. Goldcorp Goldcorp published their most proprietary data—the specs about mines, geological data, things that are fiercely held secrets at any mining company . $500,000.00 Investment Returns $2,500,000,000

13. Nokia The Nokia Concept Lounge took place in summer 2005. The lounge invited designers in the Benelux to share ideas and design the next new cool phone. Not surprisingly, in a GLOBAL BRAIN world, entries came from all over, with the winner being a Turkish designer, Tamer Nakisci. His wrist-band style phone (the 'Nokia 888') must have had phone manufacturers from China to Finland drooling.

15. What are the… Organization Implications Open Source Ajax - Javascript Globalization Agile Development 24x7 SharePoint 2007 IBM Workplace SOA

16. Delivering Enterprise 2.0 Value Inside the Enterprise Outside the Enterprise Customers, Shareholders, Suppliers, Partners, Vendors Employees, Management, Executives, Partners

17. Natural Disaster Agility Hurricane Katrina Hit on August 29, 2005 at 6:10AM Noon – Reports of Missing Employees Afternoon – Damage Reports and Levies Begin to Break Monday – Collaborative Application for Locating Missing Employees and Providing Information Wednesday – Collaborative Application for Collecting, Presenting, Matching, and Feedback on Those Employees with Needs and those that can provide.

18. Internal Collaboration Framework Discussions Wiki Lists Intranet Web Sites Collaborative Components RSS Mobile Devices Weblog Libraries Survey Tools Wiki Editor Online Presence Online Meetings Instant Messaging Integrated Search Portals Team / My Site Image Document Content Self-Service Knowledge Sharing Process Support Data Access / BI

19. What are the… Personal Implications Talent Management Blogging Wisdom of Crowds Peer Production Trademarks Free Agent Nation Personal Branding The World is Flat

21. Implications to You Inc. The diminishing demand for the technology professional (Labor) has an inverse relation to the Increasing Demand for IT Talent! Talent Competes on a Global Scale While Labor Competes on a Local Scale… Think About It

23. Final Word… “ If you don’t like change, you’re going to like irrelevance even less.” General Eric Shinseki, Chief of Staff. U. S. Army

24. Questions or Comments?

25. Thank You for your Time R. Todd Stephens ( are todd Ste’ven z ) (action verb) 1. Husband, father 2 2. Resident of Atlanta, GA 3. Technical Director of Metadata Services Group within AT&T Thank You http://www.rtodd.com [email_address]