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- 3. ACKNOWLEDGEMENT In the name of Allah, The Most Gracious, The Most Merciful, All the praises and thanks to be Allah, We give special thanks to the people who, one way or another had shared in our activities Dedicated to our teacher Ma’am Amna Haleem, our parents and class fellows
- 4. Table Of Contents: History Mission Vision Leadership Objectives Sustainability Products SWOT Analysis Competitors Conclusions
- 12. McDONALD's PAKISTAN McDonald’s first restaurant opened its door to the people of Pakistan in September 1998 in Lahore. This launch was met with unprecedented enthusiasm from the citizens of Lahore, who are known for their liveliness, vigour and penchant for quality food. Karachi opened its first restaurant a week after Lahore. Amin Lakhani
- 13. McDONALD's PAKISTAN There are now 27 restaurants in 8 major cities of Pakistan. 11 in Karachi, 1 in Hyderabad, 10 in Lahore and 1 in Faisalabad, 1 in Kala Shah Kaku, 1 in Sialkot, 1 in Islamabad & 1 in Rawalpindi
- 14. Recent Opening
- 15. Mission statement McDonald's brand mission is to "be our customers' favorite place and way to eat. " Our worldwide operations have been aligned around a global strategy called the Plan to Win centering on the five basics of an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to improving our operations and enhancing our customers' experience.
- 16. Vision statement We aspire to end hunger one meal at a time by providing low cost- high quality nutritional food globally. Corporate Responsibility Statement McDonald's 2013 Corporate Responsibility Report It all comes down to the food. That’s what McDonald’s is all about. The food we serve…how and where we serve it…the welfare of our employees and our suppliers’ employees…where the food comes from…and so much more. Running restaurants is a multi-faceted endeavor, but ultimately, it all comes back to the food.
- 17. Leadership Our rich history began with our founder, Ray Kroc. Today, our talented executives continue to build on his legacy, ensuring the Golden Arches will shine for years to come.
- 18. Don Thompson CEO President and Chief Executive Officer Jose Armario Executive Vice President, Worldwide Supply Chain, Development, and Franchising Steve Easterbrook Executive Vice President and Chief Brand Officer Doug Goare President, McDonald's Europe Peter J. Bensen Executive Vice President and Chief Financial Officer Gloria Santona Executive Vice President, General Counsel and Secretary Tim Fenton Chief Operating Officer Ken Koziol Executive Vice President and Global Chief Restaurant Officer Richard Floersch Executive Vice President and Chief Human Resources Officer Dave Hoffmann President, McDonald's Asia, Pacific, Middle East and Africa Edgardo Navarro President, McDonald's Latin America Jeff Stratton President, McDonald' s USA, LLC
- 19. Ray Kroc Formula for Success: Quality Service Cleanliness Value
- 20. Ray Kroc- Business Model Ray KrocDeveloped a business model known as “The Three Legged Stool.” Owner/Operator Suppliers Employees
- 21. Objectives Grow Market Share Create long-terms profitable growth for share holders. Maintain current debt-to capital levels to 35-40% Reduce the percentage of company owned units. Decrease selling, general and administration expenses.
- 22. Sustainability From the start, we've been committed to doing the right thing. Our sustainability efforts ensure that our business practices and policies continue our rich heritage of making a positive impact on society.
- 23. Our Focus Areas We always strive to be better tomorrow than we are today. our five focus areas Nutrition & Well-Being, Sustainable Supply Chain, Environmental Responsibility, Employee Experience, Community.
- 26. Products Fruit & Oatmeal Morning Platters Breakfast Meals Meals Include Hash Browns and Small Coffee Extra Value Meals Meals Include Medium French Fries and Soft Drink Sweet Treats Mc Cafe Drinks Limited Time Specials Mighty Kids Meal Includes Apple Slices & Small French Fries Happy Meal Includes Apple Slices & Kids French Fries Salads Grilled or Crispy Chicken Dollar Breakfast Menu Dollar Menu & More Extra Value Menu Large Meals Meals Include Large French Fries and Soft Drink
- 27. Products
- 29. Strengths Largest fast food market share in the world Brand recognition valued at $40 billion $2 billion advertising budget Locally adapted food menus Partnerships with best brands More than 80% of restaurants are owned by independent franchisees Children targeting
- 30. Weaknesses Negative publicity Unhealthy food menu Mac Job and high employee turnover Low differentiation
- 31. Opportunities Increasing demand for healthier food Home meal delivery Full adaptation of its new practices Changing customer habits and new customer groups
- 32. Threats Saturated fast food markets in the developed economies Trend towards healthy eating Local fast food restaurant chains Currency fluctuations Lawsuits against McDonald’s
- 34. Training & Development • At McDonald’s we believe in lifelong learning. We provide training and development at all levels to help you refine your skills, grow in your current position or transition to a new role in the company.
- 35. Hamburger University Facility • In 1993, McDonald’s invested $40 million in Hamburger University, a 130,000- square foot facility on an 80-acre campus located at McDonald’s Corporate in Oak Brook, IL. • 13 teaching room • 300 seat auditorium • 12 interactive education team rooms • 3 kitchen labs • State of the art service training labs
- 37. Global Segmentation by Type 20 13 2013 2013
- 38. Competitors
- 41. Future Plans
- 43. Implementation
- 44. Evaluation