The power of_r copy
- 1. How to turn the ordinary...
©Mike Walters | Anomaly 2012
- 3. The inverted
commas around
the R instantly
make it stand out
as “different” and
“exciting”
But is it different and exciting enough?
NO.
The forwards R is too ordinary - it conforms to the norm.
©Mike Walters | Anomaly 2012
- 4. So how do we make it something more?
Take this R
©Mike Walters | Anomaly 2012
- 5. So how do we make it something more?
Take this R
And turn it R-round.
...Bingo
©Mike Walters | Anomaly 2012
Notes de l'éditeur
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