Non-profits often feel challenged about what to post on social media. They struggle acquiring organic followers, reaching and engaging more of their audience. This presentation helps provide some post ideas.

1. Education Non-Profits : What
content should I post online?
Effective Ideas to help you solve your Social
Media Content Problem
Ruchira Agrawal
www.rightaudiencemarketing.com

2. Social Media Sites

3. Your Online Content Problem
• What content should I post on social media?
• How do I reach and engage more audience ?

4. What not to do
• Post one kind of content
• Post only about your programs and services
• Post only about your project updates

5. Your social media followers are
• Past, Current and Potential donors, supporters
and volunteers
• Those who care about Education, Poverty,
Empowerment and your target audiences,
whether they are – children, women or adults

6. Think
• Your Staff, Donors, Volunteers , Supporters,
Ngo’s & Schools
• Your Cause, problem you solve for the world
• Your online fundraising
• BUILDING RELATIONSHIPS

7. Your people who keep your
organization alive
• Acknowledge and Thank their individual donations,
contribution and support
• Show they matter, you value them by recognizing them
– who does not love that !
• Tag them in your visual posts
• Make content around – why they chose to give,
support and work with you? Include their experiences
in their own words.

8. Your Cause
• Make posts to educate and bring awareness to
your cause
• Share statistics - numbers are powerful !
• Share content from research organizations
and groups that raise awareness about your
cause

9. Your online fundraising
• Ask for online donations
• Make posts around your project wish list
• Ask for specific donation
• Ask to help a specific child, woman or adult

10. For your internet marketing
needs, contact
www.rightaudiencemarketing.com