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Digital Marketing Group talk,[object Object],Ged Carroll: director, digital strategies,[object Object]
Who On Earth Am I?,[object Object]
Or alternatively…,[object Object]
The world’s most pointless question ,[object Object]
PR’schallenges,[object Object]
Portumna,[object Object]
Intent driven,[object Object],Content driven,[object Object],Controlled message,[object Object],Open conversation,[object Object],Public Relations,[object Object],Social Media,[object Object],Advertising,[object Object],User querydriven by,[object Object],needdesirepassionwhimcuriosity,[object Object],Content-drivenvia intermediary,[object Object],newstrendsinformationeducationentertainment,[object Object],Push Messaging driven by,[object Object],agegenderraceincomegeography,[object Object],Intent is the new demographic,[object Object]
Understand the intent,[object Object]
Here’s some research we did earlier…,[object Object],intentindex.com,[object Object]
Intent into interaction,[object Object]
Intent into interaction,[object Object]
Intent into interaction,[object Object]
Intent into interaction,[object Object]
http://rfistudios.com|  http://renaissancechambara.jp | @r_c,[object Object],Thank you for listening,[object Object]

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1104 digital marketing group

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Notes de l'éditeur

  1. Currently falls between digital marketing, customer services, SEO and PR for most organisations
  2. Intent – determine intersection of user intent and business goals. Intent drives query in a search engine or specific site/nicheQuery results are based on content and conversation, and both can be influenced and shapedQuery - query is the gateway to conversation – site content, SEO, linking strategies, online conversionQuery leads to a destinationUsers evaluate multiple destinations before choosing to engageWe can either create destinations or relate with existing destinations through blogger and community outreach or social networkingDestination – site | content creation, blogger outreach, social networkingThrough social media, each user influences the next as he or she travels along the path from intent to interactionBy delivering valuable messages and shareable experiences that relate directly to user intent, we can spark users to extend the reach of a message through their own social networksInteraction – meaningful – makes the media social
  3. Intent – determine intersection of user intent and business goals. Intent drives query in a search engine or specific site/nicheQuery results are based on content and conversation, and both can be influenced and shapedQuery - query is the gateway to conversation – site content, SEO, linking strategies, online conversionQuery leads to a destinationUsers evaluate multiple destinations before choosing to engageWe can either create destinations or relate with existing destinations through blogger and community outreach or social networkingDestination – site | content creation, blogger outreach, social networkingThrough social media, each user influences the next as he or she travels along the path from intent to interactionBy delivering valuable messages and shareable experiences that relate directly to user intent, we can spark users to extend the reach of a message through their own social networksInteraction – meaningful – makes the media social
  4. Intent – determine intersection of user intent and business goals. Intent drives query in a search engine or specific site/nicheQuery results are based on content and conversation, and both can be influenced and shapedQuery - query is the gateway to conversation – site content, SEO, linking strategies, online conversionQuery leads to a destinationUsers evaluate multiple destinations before choosing to engageWe can either create destinations or relate with existing destinations through blogger and community outreach or social networkingDestination – site | content creation, blogger outreach, social networkingThrough social media, each user influences the next as he or she travels along the path from intent to interactionBy delivering valuable messages and shareable experiences that relate directly to user intent, we can spark users to extend the reach of a message through their own social networksInteraction – meaningful – makes the media social
  5. Intent – determine intersection of user intent and business goals. Intent drives query in a search engine or specific site/nicheQuery results are based on content and conversation, and both can be influenced and shapedQuery - query is the gateway to conversation – site content, SEO, linking strategies, online conversionQuery leads to a destinationUsers evaluate multiple destinations before choosing to engageWe can either create destinations or relate with existing destinations through blogger and community outreach or social networkingDestination – site | content creation, blogger outreach, social networkingThrough social media, each user influences the next as he or she travels along the path from intent to interactionBy delivering valuable messages and shareable experiences that relate directly to user intent, we can spark users to extend the reach of a message through their own social networksInteraction – meaningful – makes the media social