Working with Flamethrowers: Outreach in Academic Libraries

•

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rudibrarian

ALA Annual Meeting, Anaheim June 2012

Formation

Rudy Leon
-University of Nevada, Reno
Matt Upson
-Emporia State University
Lizz Zitron
-Carthage College

Outreach isn’t clearly defined
• Bringing services to new/
non-standard populations?
• Embedded librarians?
• Off campus librarians?
• Orientation librarians?
• “librarians on location”?
• Marketing and PR?

• Not marketing
Reach. Out.
Connect!
• Recognize the complexity of what we
offer
• Develop new ways to connect our
expected users to our services

Outreach is User-Centered
Connect to the folks you want
to reach
on their terms
with their needs in mind

Outreach is relationship building
• staff who work with similar constituencies
• the constituency itself
Relationship= Connection, over time, over
shared experiences
Building relationships takes time.
Outreach requires patience

Rudy Leon
rudy.leon@gmail.com
@rudibrarian
Matt Upson
matthewupson@gmail.com
@thunderbrarian
Lizz Zitron
ezitron@carthage.edu
@Lizzbrarian
Questions?

Working with Flamethrowers: Outreach in Academic Libraries

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Working with Flamethrowers: Outreach in Academic Libraries

2. Rudy Leon -University of Nevada, Reno Matt Upson -Emporia State University Lizz Zitron -Carthage College

3. Outreach isn’t clearly defined • Bringing services to new/ non-standard populations? • Embedded librarians? • Off campus librarians? • Orientation librarians? • “librarians on location”? • Marketing and PR?

4. • Not marketing Reach. Out. Connect! • Recognize the complexity of what we offer • Develop new ways to connect our expected users to our services

5. Outreach is User-Centered Connect to the folks you want to reach on their terms with their needs in mind

6. Outreach is relationship building • staff who work with similar constituencies • the constituency itself Relationship= Connection, over time, over shared experiences Building relationships takes time. Outreach requires patience

7. Outreach is Telling our story

8. Rudy Leon rudy.leon@gmail.com @rudibrarian Matt Upson matthewupson@gmail.com @thunderbrarian Lizz Zitron ezitron@carthage.edu @Lizzbrarian Questions?

Notes de l'éditeur

Not sell. Connect. teach. Relate.
Talk to students!Create student advisory groupsBecome advisor to student groupAttend SGA meetngaTalk to folks who talk to students Ask teaching faculty what they see and hearTalk to advisorsTalk to student services folks
Talk to students!Create student advisory groupsBecome advisor to student groupAttend SGA meetngaTalk to folks who talk to students Ask teaching faculty what they see and hearTalk to advisorsTalk to student services folks
Talk to students!Create student advisory groupsBecome advisor to student groupAttend SGA meetngaTalk to folks who talk to students Ask teaching faculty what they see and hearTalk to advisorsTalk to student services folks