This document presents an assessment of economic and socio-economic factors affecting demand for goat meat in Malawi. The study aims to analyze factors influencing demand, determine demand levels in urban and rural areas, and evaluate how demand responds to price changes. Data will be collected through surveys and from government sources. Demand modeling techniques will be used to identify relationships between demand, prices, income and other variables. The results are expected to provide insights into goat meat demand levels and influences in different regions of Malawi.

1. AN ASSESSMENT OF ECONOMIC AND
SOCIO-ECONOMIC FACTORS
AFFECTING THE DEMAND FOR GOAT
MEAT IN MALAWI
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BY JOSHUA MASANGANO
(BUNDA COLLEGE)

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3. INTRODUCTION
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Share of livestock production is 8% of total GDP and
25% of agricultural domestic product
1.2 million farm families own one or more of various
livestock types in Malawi.
15% of all the livestock owners are commercial and
the rest are subsistence farmers (Dzanja et al, 2006)

4. INTRODUCTION
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• Goats are mostly kept in central and southern
Malawi
• Goat production ranks first among ruminants in
terms of numbers and their populations are
increasing rapidly
– Wide adaptation
– Capability of being tamed by HHs with low land resources
– High liquidity

5. PROBLEM STATEMENT
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Although the population of goats is rapidly
increasing, the per capita consumption of goat meat
is very low
 Low demand
 Low returns to goat farmers

6. JUSTIFICATION
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Many studies done on goats only focus on
production -little knowledge is available on
marketing
Information about the demand for goats would be
useful in
 developing effective production programs that will reduce the
imbalance between goat meat production & consumption
 helping farmers effectively implement market oriented
production

7. OVERALL OBJECTIVE
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overall objective of the study is to analyse the
economic & socio-economic factors affecting the
demand for goat meat in Malawi.

8. SPECIFIC OBJECTIVES
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 To determine the levels of demand of goats and goat meat in
urban &rural areas of Malawi.
 To determine the major economic and socio-demographic
factors affecting the demand of goat and goat meat in the
various regional locations of Malawi.
 Evaluate consumer’s response with respect to price changes of
goats and goat meat relative to beef and potential effect of
changing some of the factors affecting the demand

9. HYPOTHESES
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• There are no differences in levels of demand for goat
meat in the urban and rural areas of Malawi.
• The demand for goat meat is not affected by the
economic and socio-economic factors in the various
regional locations of Malawi.
• There has been no substitution between goat meat
and beef as a result of differential availability and
price of both meats.

10. CONCEPTUAL FRAMEWORK
Number of Prices of other
Price Buyers goods
Determinants of Quality
Income
Demand
Expectations Socio-economic factors
about future Tastes

11. METHODOLOGY
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Data collection tools
Secondary data will be collected from
 National Statistics Office
 Ministry of Agriculture and Food Security

12. METHODOLOGY
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An Almost Ideal Demand System will be used to
determine demand levels
 Wi = αi + βilog + ∑ϒ ijlog Pj
Where Wi is the budget share for the i-th item and X
is the total household expenditure and αi and βi are the
parameters.
Adding up restrictions: ∑ αi = 1 ∑ϒij = 0 ∑βi = 0
Homogeneity: ∑ϒij = 0
Symmetry Restrictions: ∑ϒij = ∑ϒji

13. METHODOLOGY
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Regression analysis will be used in identifying the
factors that affect demand
 Y = β0 + βiXi + έ
Where Xi is a vector of various economic and socio-
economic factors
Xi = (Income, HH size, Age, Education, Region,
Employment, Race, Marital Status, Sex, Price of beef,
price of pork, price of chicken)

14. METHODOLOGY
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• An empirical demand model will be constructed with the
following fucntional form
• Cgmt = f(Pgmt, Pbt, Yt, U)
Where
• Cgmt -per capita consumption of goat meat in time t
• Pgmt -price of goat meat in time t (in Malawi Kwacha)
• Yt -income per capita in time t
• Pbt -price of beef in time t (in Malawi Kwacha)
• Linear, semi-logarithmic & double-logarithmic forms of this model will
be tested & the best selected for estimating demand for goat meat in
Malawi

15. EXPECTED RESULTS
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• A demand model which can ably estimate demand
for goat meat in Malawi
• The levels of demand of goats and goat meat in
urban and rural areas of Malawi known and
quantified as well as documented.
• The major economic and socio-demographic factors
affecting the demand of goat and goat meat in the
various regional locations of Malawi determined.

16. THANK YOU
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THE MARKET, LIKE THE LORD, HELPS THOSE WHO
HELP THEMSELVES…BUT UNLIKE THE LORD, IT DOES
NOT FORGIVE THOSE WHO KNOW NOT WHAT THEY DO!