5. A web site addresses questions on a global scale
Three areas of our web site address the data needs of Dairy Professionals
The Dairy Market Area: in-depth insights about the World Dairy Market
for production, prices and stocks of: Farm gate-raw milk, Cheese, Milk
Powders, Butter and Milk Cream
The Dairy World Trade Area: an overview of the import and export
volumes of the most important trading countries of the World for
Cheese, Butter, SMP (Skimmed Milk Powder), WMP (Whole Milk Powder)
and Whey Powder.
The Statistics Area: displays a snapshot overview of the aggregates of
interest for dairy market analysis of the World’s most influencing Countries
6. Data becomes information
CLAL Outlook: we periodically issue Dairy
Market Analyses which in some
circumstances are carried out in joint co-
operation with ISMEA, the State-backed
institute for the study of the market of
agricultural commodities.
7. Users play with data
We strive to bring transparency to the market and to allow Dairy Professionals to spot
early trends. To achieve this objective in some cases we have introduced a set of
online calculation tools which allow users to enter data and get accurate results in
real-time.
The Grana Padano Payout Calculator
Starting from the assumption that Grana
Padano is one of the most important typical
products derived from Italian milk, we use its
wholesale prices (set by the Milan Chamber of
Commerce) in order to calculate an
approximate farm-gate milk price.
Try it now
Other examples of online calculation tools are: Payout SMP + Butter
8. Dairy facts timely accessible
We deliver data and information exclusively in a digital way. To do so, we take
advantage of the latest technologies available.
Charts and Tables with constantly up-to-
date figures about prices, productions and
stocks. Also embeddable on third party
web pages as widgets upon request.
Our site features a slideshow area where
we provide summarized versions of our
charts for fast and convenient analyses
9. Dairy facts timely accessible
We deliver data and information exclusively in a digital way. To do so, we take
advantage of the latest technologies available.
On a monthly basis we release video
news about key market figures on our
YouTube Channel
On a weekly basis we send a
Newsletter containing the price
fluctuations for dairy products to our
registered users.
10. Facts ’10-’11: Global audience insight
Traffic on annual basis (30/08/10 – 30/08/11, source: Google Analytics)
• 1,6 Million pages viewed
•131.875 absolute unique visitors from across the world
•428.921 visits
•71,34% returning visitors
•38% from outside Italy
Audience: we supply up-to-date dairy market charts and overviews to
• Milk Producers
• Representatives of:
•Agricultural Trade Associations
•Food processing Industries
•Consortia for the protection of PDO
(Protected Designation of Origin) products
•Medium and Large scale international distribution
•Staff working in Governamental Agricultural Departments
•The media
11. Backed by the Dairy Industry
It is with the support of our
sponsors, and hard work in
concert with the dairy industry
actors, that CLAL.it can provide
accurate data services and
information that reach out to a
wide and diverse audience across
the world
On a yearly basis we hold a Forum
where the management of our
sponsoring firms gathers so as to
discuss the key drivers and figures
of the dairy supply chain
14. New channel for innovations in the dairy industry
Global competition forces encourage milk producers to adopt
technologies that allow them to achieve competitive advantages.
CLAL will display to its global audience in late-2011 the most
important technological innovations for the dairy industry
We aim at offering our audience of milk industry professionals an
overview of the most remarkable technologies available for milk
collection and processing
15. A showcase for Technological Innovations on the Homepage
Each product will be linked with a Company Profile which will
display additional information
