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Social Media
Strategy
Jiyeon Juno Kim
Travel writer & photographer
Why use social
media
RunawayJuno.com
2
Social Media Strategy
¡ Social media is not a billboard à it is a presidential
campaign (you need an audience)
¡ It is a free marketing tool
¡ Be active, be friendly, be honest, and be informative
¡ Personalize your brand
¡ Be consistent
¡ Set clear goals
¡ Make it easy to connect
RunawayJuno.com
3
Social Media Strategy
HAVE FUN!
RunawayJuno.com
4
What’s Out there
RunawayJuno.com
5
Social Media Channels
¡  Twitter: Quick. Reach every follower. Easy to read.
¡  Facebook: Business marketing. Craftsmanship.
¡  Instagram: Visual marketing. Brand building. Powerful.
¡  Google+: Big potential. Broad reach.
¡  Pinterest: Brand building. Visual marketing. Sharing values.
RunawayJuno.com
6
Twitter Strategy
RunawayJuno.com
7
Twitter Strategy
¡ Key point: reach all followers, easy to use.
¡  Need to get followers
¡ Easy to: be an expert
¡ Twitter tool: makes it easier to interacting with followers
and maintaining multiple feeds
¡  e.g.) Hootsuite. Tweetdeck.
¡ Schedule important tweets
¡ Connect with other channels
¡  e.g.) Instagram, Facebook
RunawayJuno.com
8
Twitter Strategy
¡ Always be online
¡ Use hashtag to build the brand
¡ e.g.) #AskCapri, #LiveSingapore, #LiveAsia
¡ Interact with followers
¡ Use the opportunity of media connection
¡ Create list
RunawayJuno.com
9
Twitter Successful Case
¡ Use hashtag to build the brand
¡ e.g.) #AskCapri, #LiveSingapore, #LiveAsia
¡ Interact with followers
¡ Answering questions, sharing tweets from similar-
interested tweeps
RunawayJuno.com
10
Twitter Successful Case
¡ Create list for an effective interaction
RunawayJuno.com
11
Twitter Successful Case
¡ Maintain your feed with social media browser
RunawayJuno.com
12
Facebook Strategy
RunawayJuno.com
13
Facebook Strategy
¡ Key point: business marketing, wide range users
¡ Diversify updates: recommended links, photos,
questions, property promotion…
¡ Let people participate
¡ Use your craftsmanship
¡ Connecting FB to twitter is useful, but be careful
RunawayJuno.com
14
RunawayJuno.com
15
Facebook Successful Case
¡ Diverse updates
¡ Fan participation
RunawayJuno.com
16
Facebook Successful Case
¡ craftsmanship
RunawayJuno.com
17
Facebook Successful Case
¡ Coverphoto
RunawayJuno.com
18
¡ What you don’t
want to be
Instagram Strategy
RunawayJuno.com
19
Instagram Strategy
¡ Be consistence
¡ Use hashtag wisely
¡ #Singapore #liveSingapore
¡ Listen to comments carefully
¡ Personalize your brand
¡ Most importantly – have fun!
RunawayJuno.com
20
¡ Connect to other social
media channels, but use
differently
¡ Visually set your brand
image
¡ Use your beautiful property
¡ Promote your support to
the art works
¡ Promote your special
event (e.g. movie Friday)
RunawayJuno.com
21
RunawayJuno.com
22
Instagram Successful Case
¡  Location specific
RunawayJuno.com
23
Instagram Successful Case
¡  Product specific
RunawayJuno.com
24
Instagram Successful Case
¡  Follow a clear business goal
Pinterest Strategy
RunawayJuno.com
25
Pinterest Strategy
¡ Set a clear goal that you want to achieve
¡ Be consistent
¡ Visualize your brand value
¡ Use vertical photos! (or a group of photos)
RunawayJuno.com
26
RunawayJuno.com
27
Pinterest Successful Case
¡  Sharing your values
Blog Strategy
RunawayJuno.com
28
Blog Strategy
¡ Set a clear goal
¡ Keep constant publishing schedule
¡ Publish, and make it easy to share
¡ Use social media updates for your blog
¡ Instagram photos, feedback from twitter…
RunawayJuno.com
29
Contact
@RunawayJuno
http://facebook.com/runawayjuno
@RunawayJuno
http://pinterest.com/RunawayJuno
Jiyeon Juno Kim
Runawayjuno@RunawayJuno.com
RunawayJuno.com
30
Contact
RunawayJuno.com
MasterTravelPhoto.com
OurTravelPicks.com
RunawayJuno.com
31

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Social Media Strategy Seminar with Capri by Fraser