O lip product launch

1. MARKETING PRESENTATION MARY DIVYA AVRIL RODRIGUES RUPESH SURADKAR

2. BRAND NAME – “ O- LIP” TAGLINE: “SPREAD THOSE LIPS”

3. SEGMENTING • STUDENTS ( BRIGHT COLOURS ) • WORKING WOMEN ( LIGHT COLOURS ) • ALL OTHER WOMEN ( TRANSPARENT OR COLOURFUL GLOSSES)

4. TARGETING • STUDENTS ( BRIGHT COLOURS ) • WORKING WOMEN ( LIGHT COLOURS ) • ALL OTHER WOMEN ( TRANSPARENT OR COLOURFUL GLOSSES)

5. POSITIONING • O - LIP HIGH FASHIONABLE HIGH MUTLIPURPOSE FUNCTIONS • CARGO COSMETICS LOW FASHIONABLE • ECO LIPS • NVEY LOW MULTIPURPOSE FUNCTIONS

6. MARKETING MIX PRODUCT LIGHTENING FACTOR HEALTH FACTOR ( SOOTHENS IRRITATION & SKIN DAMAGE ) SPF PROTECTION HYDRATION FACTOR

7.  PLACE SPA’S & HEALTH CLUBS COSMETIC STORES BEAUTY PARLORS LIFESTYLE RETAILERS

8. PRICE Rs. 199 – Rs. 499

9.  PROMOTION BUY 1 GET 1 FREE SAMPLES FASHION SHOWS SPONSORS VIRTUAL MAKEUP

10. THANK YOU

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