4t RMAI awards list 2013

1. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications
This is not an official release of
RMAI, Information collected on Spot.

2. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications
Total No. of Entries : 123
Won : 78
Clients / Agencies participated : 33

3. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications
Category XVII :
Creative Awards for Radio Spots - Service
AyurvetPashujagat Radio Program
AYURVET LIMITED
GOLD

4. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications
Category XVII :
Creative Awards for Innovative
Communication Tools - Durables
TATA MOTORS LTD
Bronze
COMMERCIAL VEHICLE'S RURAL INITIATIVE - PROJECT NEEV
AIRTEL LAKSHYA
Silver
EVENT CRAFTER & AIRTEL RAJASTHAN
MERA WALA TRACTOR
Gold
DUN & BRADSTREET INFORMATION SERVICS & ESCORTS LTD

5. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications
Category XVII :
Creative Awards for Best Short Film - Durables
AB ROSHNI SE SEENCHO DESH KI BUNIYAD
Gold
HARIKRIT FILMS & ESCORTS LIMITED

6. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications
Category XVII :
Creative Awards for Best Poster / POP - Durables
UDAAN
Bronze
FUTURE LEARNING & MSL GROUP CREATIVE +

7. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications
Category XVI :
Sports Initiatives - Durables
MAHINDRA KHILADI NO. 1
Bronze
RC&M & MAHINDRA & MAHINDRA FES

8. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications
Category XV :
New concepts in Agriculture and Dairy - Service
Sustainable Integration of Livestock and Agriculture for
Inclusive growth
Gold
AYURVET RESEARCH FOUNDATION

9. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications
Category XV :
New concepts in Agriculture and Dairy - Durables
MAHINDRA SAMRIDDHI
Silver
RC&M & MAHINDRA & MAHINDRA FES
AB KAAM JAISA TRACTOR WAISA
Gold
DUN & BRADSTREET INFORMATION SERVICES & ESCORTS LIMITED

10. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications
Category XIV :
Initiatives around woman, children and youth - Service
92.7 BIG FM'S BIG DISHA
Silver
RELIANCE BROADCAST NETWORK LTD
UDAAN
Gold
FUTURE LEARNING & MSL GROUP CREATIVE +

11. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications
Category XIV :
Initiatives around woman, children and youth - FMCG
NIHAR SUNDAR SAKSHAM PARIVAR
Silver
RELIANCE BROADCAST NETWORK LTD & MARICO LTD

12. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications
Category XIII :
Low cost / Small budget initiatives / promotions - Service
GRAM SAMVAD
Silver
ICICI BANK LTD
AIRTEL LAKSHYA
Gold
Event Crafter &Airtel Rajasthan

13. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications
Category XIII :
Low cost / Small budget initiatives / promotions - FMCG
BARBER CONTACT PROGRAM
Silver
IMPACT COMMUNICATIONS & SUPERMAX

14. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications
Category XIII :
Low cost / Small budget initiatives / promotions-Durables
NOKIA NET KA GURU
Bronze
GROUP M DIALOGUE FACTORY & NOKIA INDIA
KAUN JANTA HAIN SAB KUCH
Silver
IMPACT COMMUNICATIONS & NOKIA INDIA SALES PVT LTD
STRENGTHENING BRAND PRESENCE
Gold
TATA STEEL LIMITED

15. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications
Category XII :
Social Developmental Health Initiatives - Service
E-CHOUPAL RURAL HEALTH INITIATIVE
Bronze
ITC (ABD)
PROJECT ASHA
Silver
MART & PEPSICO INDIA LTD
PEHLA EK GHANTA
Gold
IMPACT COMMUNICATIONS & CHILD FUND INDIA

16. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications
Category XII :
Social Developmental Health Initiatives - FMCG
DABUR SWASTHYA CHETNA ABHIYAAN
Silver
IMPACT COMMUNICATIONS & DABUR INDIA LTD

17. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications
Category X :
Use of Mobile Phones / Internet / Digital - Service
KHUSSAALI KI GHADI
Silver
GROUP M DIALOGUE FACTORY & BIRLA SUN LIFE MUTUAL FUND
ACTIVE WHEEL – MISSED CALL CAMPAIGN
Gold
OGILVY & HINDUSTAN UNILEVER LTD

18. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications
Category X :
Use of Mobile Phones / Internet / Digital - Durables
RURAL MARKETING INITIATIVE
Bronze
ULTRATECH CEMENT LTD
NOKIA NET KA GURU
Silver
GROUP M DIALOGUE FACTORY & NOKIA INDIA

19. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications
Category IX :
Best CSR by a Brand - Service
Hygiene for human and udder health
Bronze
AYURVET LTD
BADHTE KADAM
Silver
IMPACT COMMUNICATIONS & ABBOTT INDIA LTD
AIRTEL GUDDI
Gold
EVENT CRAFTER & AIRTEL RAJASTHAN

20. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications
Category IX :
Best CSR by a Brand - Durables
COMMERCIAL VEHICLE'S RURAL INITIATIVE - PROJECT NEEV
Silver
TATA MOTORS
HUMRAKSHAK-INSURING INDIAN FARMERS
Gold
PUBLICIS COMMUNICATIONS PVT LTD & ESCORTS LTD

21. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications
Category VIII :
Best Channel Marketing / Retailer Loyal Scheme - Service
TATA DOCOMO ACADEMY
Silver
EVENT CRAFTER & TATA TELESERVICES LTD

22. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications
Category VIII :
Best Channel Marketing / Retailer Loyal Scheme - FMCG
DABUR HAFTA VASOOL
Bronze
IMPACT COMMUNICATIONS & DABUR INDIA LTD
LAKSHYA
Gold
IMPACT COMMUNICATIONS & PERFETTI VAN MELLE INDIA PVT LTD

23. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications
Category VIII :
Best Channel Marketing / Retailer Loyal Scheme-Durables
INNOVATIVE LOYALTY PROGRAMME IN STEEL ROOFING
Bronze
TATA STEEL LIMITED

24. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications
Category VII :
Best use of Sales Promotion - Service
AIRTEL KE SANG BEHTAR ZINDAGI
Silver
EVENT CRAFTER & AIRTEL RAJASTHAN
AIRTEL LAKSHYA
Gold
EVENT CRAFTER & AIRTEL RAJASTHAN

25. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications
Category VII :
Best use of Sales Promotion - Durables
USE OF CONSUMER SCHEME TO ENHANCE SALES VOLUME
Bronze
TATA STEEL LIMITED
RURAL MARKETING INITIATIVE
Silver
ULTRATECH CEMENT LTD

26. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications
Category VI :
Best use of Direct Marketing Door to Door / Mailer /
One to One - Service
IDEA MAYA BAZAAR
Bronze
IDEA CELLULAR LTD (AP CIRCLE) & RSR LEMON MEDIA PVT LTD
SAY NO TO PLASTIC
Gold
ING LIFE INSURANCE

27. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications
Category VI :
Best use of Direct Marketing Door to Door / Mailer /
One to One - FMCG
BRU - SMALL TOWN CONTACT PROGRAMME
Bronze
OGILVY & HINDUSTAN UNILEVER LTD

28. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications
Category VI :
Best use of Direct Marketing Door to Door / Mailer /
One to One - Durables
M&M INTERNATIONAL DOOR DELIVERY
Bronze
RC&M & MAHINDRA & MAHINDRA FES

29. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications
Category V :
On ground / Event Marketing - Service
92.7 BIG FM'S BIG DISHA
Bronze
RELIANCE BROADCAST NETWORK LTD
FIRST AMONG EQUALS FOR ADVANCE COOK STOVE
Silver
JWT INDIA & ABT ASSOCIATES
AIRTEL LAKSHYA
Gold
EVENT CRAFTER & AIRTEL RAJASTHAN

30. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications
Category V :
On ground / Event Marketing - FMCG
TAAZA PEHCHAAN MANCH
Bronze
OGILVY & HINDUSTAN UNILEVER LTD
OREO TOGETHERNESS MELA
Silver
CANDID MARKETING & MONDELEZ INTERNATIONAL
DABUR SWASTHYA CHETNA ABHIYAAN
Gold
IMPACT COMMUNICATIONS & DABUR INDIA LTD

31. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications
Category V :
On ground / Event Marketing - Durables
TATA GENUINE PARTS - SAHENSHA
Bronze
IMPACT COMMUNICATIONS & TATA MOTORS LIMITED
EICHER CRICKET MAHASANGRAM
Silver
IMPACT COMMUNICATIONS & TAFE MOTORS AND TRACTORS LTD
AB ROSHNI SE SEENCHO DESH KI BUNIYAD
Gold
DUN & BRADSTREET INFORMATION SERVICE & ESCORTS LIMITED

32. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications
Category IV :
Best use of traditional Congregation Mela/Fair/Haat
– existing event by a Brand or Services - Service
BIG MAGIC'S MELE KA BIG STAR
Bronze
RELIANCE BROADCAST NETWORK LTD
MANDI SHIVRATRI
Silver
IMPACT COMMUNICATIONS
CONDOM SOCIAL MARKETING
Gold
HINDUSTAN LATEX FAMILY PLANNING PROMOTION TRUST

33. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications
Category IV :
Best use of traditional Congregation Mela/Fair/Haat
– existing event by a Brand or Services - FMCG
SITARON KA MELA
Bronze
IMPACT COMMUNICATIONS & PROCTER & GAMBLE INDIA LTD
KAUN BANEGA COLGATE CHAMPION
Silver
GROUP M DIALOGUE FACTORY & COLGATE-PALMOLIVE (INDIA) LTD

34. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications
Category IV :
Best use of traditional Congregation Mela/Fair/Haat
– existing event by a Brand or Services - Durables
ENHANCING BRAND SALIENCE THROUGH USE OF HAAT CAMPAIGN
Bronze
TATA STEEL LIMITED

35. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications
Category III :
Using never before used media – Innovative way of
Communication - Service
PROJECT SWASTHYA CHETNA
Bronze
OGILVY & HINDUSTAN UNILEVER LTD
GOONJ - SOCIAL MEDIA FOR EVERYONE
Silver
GRAM VAANI COMMUNITY MEDIA PVT LTD
CHAND MUBARAK
Gold
DBB MUDRA MAX & WESTERN UNION MONEY TRANSFER

36. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications
Category III :
Using never before used media – Innovative way of
Communication - Durables
ESTABLISHING CONNECT WITH THE TARGET CONSUMER
Bronze
TATA STEEL LIMITED
MAHINDRA TECHNOLOGY MAHOTSAV
Silver
RC&M & MAHINDRA & MAHINDRA FES

37. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications
Category II :
Best integrated initiative using ATL/BTL - Service
BIG MAGIC'S MELE KA BIG STAR
Silver
RELIANCE BROADCAST NETWORK LTD

38. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications
Category II :
Best integrated initiative using ATL/BTL - FMCG
FUNDOOZ - NEW BRAND LAUNCH
Silver
IMPACT COMMUNICATIONS & DANONE FOODS & BEVERAGES INDIA PVT LTD
OREO TOGETHERNESS MELA
Gold
CANDID MARKETING & MONDELEZ INTERNATIONAL

39. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications
Category II :
Best integrated initiative using ATL/BTL - Durables
DEVELOPING RURAL MARKETS
Bronze
MART & J K LAKSHMI CEMENT LTD
MAHINDRA KHILADI NO. 1
Silver
RC&M & MAHINDRA & MAHINDRA FES
MAHINDRA SAMRIDDHI INDIA AGRI AWARDS
Gold
RC&M & MAHINDRA & MAHINDRA FES

40. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications
Category I :
Best Long Term Rural Communication Initiative for
more than two years - Service
ArogyaParivar - A rural health initiative
Bronze
NOVARTIS INDIA LTD
PEHLA EK GHANTA
Silver
IMPACT COMMUNICATIONS & CHILD FUND INDIA
CHOUPAL HAAT
Gold
ITC (ABD)

41. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications
Category I :
Best Long Term Rural Communication Initiative for
more than two years - FMCG
PHAUNCH - RURAL INITIATIVE
Silver
IMPACT COMMUNICATIONS & CADBURY INDIA LTD
LAKSHYA
Gold
IMPACT COMMUNICATIONS & PERFETTI VAN MELLE INDIA PVT LTD

42. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications
Category I :
Best Long Term Rural Communication Initiative for
more than two years - Durables
MAHINDRA SAMRIDDHI
Bronze
RC&M & MAHINDRA & MAHINDRA FES
COMMERCIAL VEHICLE'S RURAL INITIATIVE - PROJECT NEEV
Silver
TATA MOTORS
SHAPING LANDSCAPE OF STEEL ROOFING MARKET IN INDIA
Gold
TATA STEEL

43. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications
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