2. PROJECTEXPEREINC
E
CROOKED MONKEY:
PHOTOSHOOT @ THE WAREHOUSE
SEPTEMBER 13 2009
Washington D.C. pages 3 - 6
MIKE POSNER MIDWEST TOUR
JANUARY 28 – FEBRUARY 6 2010
Midwest Region pages 7 - 10
WRITING SAMPLE / PRESS RELEASE
APRIL 12 2010
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HIGHLIGHTS
3. PROJECTEXPEREINC
E
CROOKED MONKEY: PHOTOSHOOT @
THE WAREHOUSE
SUNDAY, SEPTEMBER 13 2009
OBJECTIVE:
Re-launch Crooked Monkey’s new 2009 graphic line of t-shirts
exclusively to Washington DC
EVENT CONCEPT AND STRATEGY:
Create a branded and private warehouse event for a limit of 100
influencers and tastemakers in DC. Each guest in attendance
would be hand selected based on their community clout.
Guests received invitation for event in the form of a limited edition
t-shirt. Location of the event remained secret until 9 hours
before the start of party. Guests then received email/text
confirmation with an address and picture of warehouse
exterior.
RESPONSIBILITIES:
Strategic Planning
Branding Concept
Social Media outreach
Event/Project Management
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4. PROJECTEXPEREINC
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CROOKED MONKEY: PHOTOSHOOT @
THE WAREHOUSE
EXPERIENCE INCLUDED:
Live local DJ
Visual lighting display
Interactive photo booth
Fully branded drink specials
Live spray paint artist
Speakeasy entrance
Step and Repeat
SPONSORS INCLUDED:
Red Bull
Magic Hat Beer
Josh Cogan Photography
Mie N Yu Restaurant
Empire Vodka
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5. PROJECTEXPEREINC
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CROOKED MONKEY: PHOTOSHOOT @
THE WAREHOUSE
EVENT PICTURES:
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Additional pictures can be found
@
http://on.fb.me/CMWAREHOUS
E
DC WUSA Channel 9 Recap
http://bit.ly/CMVIDEO
6. PROJECTEXPEREINC
E
CROOKED MONKEY: PHOTOSHOOT @
THE WAREHOUSE
PRESS
“They made us part of telling their story. They got us to talk about their
brand before, during, and after the event … ” – Dr. Mark Drapeau
“Lets start with how I even found out about the event, a secretive email
from someone I didn’t know telling me that my friend recommended
me as a guest for the event … Crooked Monkey kept busy, elite
attendees who get invited to tons of events mentally engaged with
their event for weeks.
– Dr. Mark Drapeau, click for link
“While the rest of Washington watched football at local bars or slept in their
cozy beds, about 100 fashionistas, magazine writers, bloggers and
fans of Crooked Monkey t-shirts partied hard at a warehouse nestled in
an undisclosed location in Chinatown last night…”
- The Glamazon Diaries, click for link
“I was thrilled … As I pushed open the large warehouse door, I felt like I
had stepped into a scene from Sex and the City. It opened into a
dark room lit with neon lights, a few more steps and I was inside: white
walls, a DJ, and DC’s best dressed…”
– Amanda Nachman, Editor in Chief, Collegemagazine.com, click for
link
“Russell is a creative "ideas man" with an ability to manage and execute
the concepts beyond expectations … This is just one buzz-worthy
concept in Russell Markus' burgeoning career.”
- Micha Weinblatt, Founder & CEO of Crooked Monkey
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