Introduction to UX fr the Fundy IIBA

1. UX #UXSJ
Making stuff way more awesome-er

2. User Experience Designer
@radian6
Email
russell.smith@radian6.com
Twitter
@russellsmith21

3. The Next 45m-
Hour

4. Not

5. Not

6. What is User Experience? GO
“
The overarching experience a person
”
has as a result of their interactions
with a particular product or service.

7. In my day…

10. “ My personal creative process is to
construct a big, tall scaffold of theory
and evidence, and then once that is
built I get on my hang-glider-of-
intuition and jump off the top of the
scaffold. I seem to need to do a lot of
thinking and testing before I let myself
fly. But fly I do, eventually.
Unknown

12. DIY
or not…

13. Design
Strategy

14. “ We wanna be
the Apple of
”
______

15. Ducks
In a row
Focus Customer Value
 What’s worth doing?  What value does it provide?
Definition Scope
 What are we building?  How do we deliver it?

16. Stuff
you might do
• Needs assessment
• Prioritization
• Review Site Analytics
• Competitive Analysis
• Analyze Trends
• Market Scans
• Define how your product differs
• Customer surveys
• Brainstorm opportunities

17. Stuff
you might do

19. Deliverables
you might see
• Competitive Analysis
• Elevator Pitch
• Market Scans
• Strategy
• High Level Scope

20. Right
Strategy?

22. Who &
What…

23. Stuff
you might do
• Define users
• Stakeholder Interviews
• User interviews
• Focus groups
• In home interviews
• Usability Study
• Surveys
• Process Sketching

24. See
users in their natural habitat

25. Deliverables
you might see
• Personas

27. Right
User Research?

29. Think
Architect not
Interior designer

30. Stuff
you might do
• Content Analysis
• Content Assessment
• Content Inventory
• Usability Study – Card Sort
• Open or closed sort

31. Stuff
you might do

32. Deliverables
you might see
• Taxonomy
• Information Architecture

33. Right
IA?

35. Think
Interior designer

36. Stuff
you might do
• Prototype
• Functional spec
• Use Cases
• Usability
• Sketching
• Visual Design
• Front End Development

37. Stuff
you might do

38. Deliverables
you might see
• Wireframes
• Functional Prototype
• Design Files
• Front end code
• Usability reports
• Use Cases
• Functional spec

39. Right
Interaction
Design?

40. Fitting into the
dev process.

41. People’s behavior makes sense if
you think about it in terms of
their goals, needs, and motives.
Show some empathy would you!

42. Questions?

43. Say hello… @russellsmith21 russell.smith@radian6.com
…and if you really liked me