1. YouTube Optimization 101
SMX Israel
Akiva Ben-Ezra
Ben-Ezra Marketing
Akiva@BenEzraMarketing.com
804-592-6591 US
050-420-9319 Israel

2. 1.Keyword Research
• Find out what your customers are searching
for then make a video about it
• Google Keyword Tool
• SEM Rush

4. 2.Create Video
• Video Scribe(Sketch Videos)
• Animoto
• Windows Movie Maker
• Outsource It (Fiverr Odsek)

6. 3.Save Video To Desktop
• Rename video file with keyword
• Fill out meta data

8. 4.Upload Video to YouTube
• Title
• Description
• Url of YouTube Video
• Tags
• Location of Video(Address of Business)
• Custom Thumbnail

11. Add Custom Thumbnail

12. 5.Backlink
• Wide Varity of Backlinks(all pointing back to
YouTube video and not your website )
• Social Bookmarks(Fiveer)
• Edu (Fiveer)
• One Hour Backlinks
• Press Release (Fiveer or Newswire)

15. 6.Share Video
• Facebook
• Twitter
• Google Plus

16. Slides
• Benezramarketing.com/smx
• Imwithakiva.com/videomarketing