Intro to semantic web

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Barry Schwartz

What is Semantic Markup?
January 6, 2013, Jerusalem
SMX Israel 2013
By: Miriam Schwab
Follow us: facebook.com/illuminea

Follow us! facebook.com/illuminea

I know what you
are: you are a
heading = how you
are presented

<h1>John Smith, CEO</h1>

Follow us! facebook.com/illuminea

But I don’t know
exactly what you
mean. Are you a
person? A product?

<h1>John Smith, CEO</h1>

Follow us! facebook.com/illuminea

Yay! Now I know
exactly what you
are: a person with a
job title!

<div itemscope itemtype="http://schema.org/Person">
<h1><span itemprop="name">John Smith</span>,
<span itemprop="jobTitle">CEO</span></h1>

Follow us! facebook.com/illuminea

Possible sub-header

TYPES OF SEMANTIC MARKUP

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hCalendar v:Street
hCard v:Locality
rel-license V:TEL
rel-tag V:EMAIL

itemtype:Person
itemtype:LocalBusiness
itemtype:Product

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article
aside
figcaption
figure
time

og:title twitter:card
og:type twitter:url
og:image twitter:title
og:url twitter:description
Twitter:image

Follow us! facebook.com/illuminea

illuminea
http://illuminea.com ▪ http://wpgarage.com
@miriamschwab ▪ http://facebook.com/miriamschwab
Slides available at http://illum.in/ourpresentations

THANKS!

Follow us! facebook.com/illuminea

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Intro to semantic web

1. What is Semantic Markup? January 6, 2013, Jerusalem SMX Israel 2013 By: Miriam Schwab Follow us: facebook.com/illuminea Follow us! facebook.com/illuminea

2. I know what you are: you are a heading = how you are presented <h1>John Smith, CEO</h1> Follow us! facebook.com/illuminea

3. But I don’t know exactly what you mean. Are you a person? A product? <h1>John Smith, CEO</h1> Follow us! facebook.com/illuminea

4. Yay! Now I know exactly what you are: a person with a job title! <div itemscope itemtype="http://schema.org/Person"> <h1><span itemprop="name">John Smith</span>, <span itemprop="jobTitle">CEO</span></h1> Follow us! facebook.com/illuminea

5. Possible sub-header TYPES OF SEMANTIC MARKUP Follow us! facebook.com/illuminea

6. hCalendar v:Street hCard v:Locality rel-license V:TEL rel-tag V:EMAIL itemtype:Person itemtype:LocalBusiness itemtype:Product Follow us! facebook.com/illuminea

7. article aside figcaption figure time og:title twitter:card og:type twitter:url og:image twitter:title og:url twitter:description Twitter:image Follow us! facebook.com/illuminea

8. illuminea http://illuminea.com ▪ http://wpgarage.com @miriamschwab ▪ http://facebook.com/miriamschwab Slides available at http://illum.in/ourpresentations THANKS! Follow us! facebook.com/illuminea

Intro to semantic web

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