Miriam Schwab Social is seo
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The document discusses how social media marketing should be treated similarly to search engine optimization efforts. It notes various ways that social media, such as links on Twitter and other sites, are now being included in search engine results. Google has introduced features like personal results, profiles in search, and people and pages to better incorporate social media connections and information into search. The document advocates for connecting websites to Google+ profiles, using photos creatively, saving useful searches, and adding value on Google+ to help optimize social search results.
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Miriam Schwab Social is seo
- 1. It’s time to treat social marketing like SEO SMX Israel 2012 January 15, 2012, Jerusalem By: Miriam Schwab Follow me: @miriamschwab Follow me! @miriamschwab
- 2. SPYW (pronounced spew) Follow me! @miriamschwab
- 3. Page: Social me, baby! Follow me! @miriamschwab
- 5. But what about “Social Search” • SEOmoz study in August 2010: ”internal links with a tweet that gets 3 or more RTs, will help in increasing the time and rate at which they get indexed.” Follow me! @miriamschwab
- 6. Update to Social Search, Feb. 2011: “First, social search results will now be mixed throughout your results based on their relevance…you’ll start seeing more from people like co-workers and friends.” Follow me! @miriamschwab
- 7. “Second, we’ve made Social Search more comprehensive by adding notes for links people have shared on Twitter and other sites. In the past, we’d show you results people created and linked through their Google profiles. Now, if someone you’re connected to has publicly shared a link, we may show that link in your results…” Source: http://googleblog.blogspot.com/2011/02/update-to-google-social- search.html Follow me! @miriamschwab
- 8. 1. Personal Results, which enable you to find information just for you, such as Google+ photos and posts…; 2. Profiles in Search, both in autocomplete and results, which SPYW enable you to immediately find people you’re close to or might be interested in following; and, 3. People and Pages, which help you find people profiles and Google+ pages related to a specific topic or area of interest… Source: http://googleblog.blogspot.com/2012/01/search-plus-your-world.html @miriamschwab Follow me!
- 10. Google: but we can’t access your social info! Poor us. 1. See above. 2. What is this: Follow me! @miriamschwab
- 11. Google Dashboard Follow me! @miriamschwab
- 15. Facebook: 24,873 fans Twitter: 16,826 Google+ followers gets 3rd place Google+: 1214 have DA in circles Follow me! @miriamschwab
- 17. findpeopleonplus.com Follow me! @miriamschwab
- 20. Connect your site to Google+ 1. Add to <head>: <link href="https://plus.google.com/{plusPa geUrl}" rel="publisher" /> 2. Link from site to Page with rel=publisher 3. Google Badge – like Facebook Page box. Use the configuration tool Follow me! @miriamschwab
- 22. Use photos in creative way Follow me! @miriamschwab
- 23. Save your searches Follow me! @miriamschwab
- 24. Figure out a way to add value on Google+ Follow me! @miriamschwab
- 25. illuminea http://illuminea.com ▪ http://wpgarage.com @miriamschwab ▪ http://facebook.com/miriamschwab Slides available at http://illum.in/ourpresentations THANKS! Follow me! @miriamschwab
Notes de l'éditeur
- I was going to talk about the growing importance of social media marketing for SEO, and how people should take lessons from the SEO playbook when doing social marketing.
- And then SPYW (spew - what a name) was born. SPYW takes the social SEO equation to a whole new level, but not necessarily in a good way, so I felt the need to rant. Hold on to your hats.
- Feb. 2011
- Read further and you’ll see that Google has moved from twitter and flickr to Google+ and Picasa.