1. Case Studies: Does Buying
Exact-Match Anchor links Coming
from low quality foreign
language pages might actually
still work (post penguin?!?)

2. The test Subject
• About 50 Keywords
• In mostly different sites
• For promotion in Google USA / Israel
• Financial, Law, Services, Health niches
• Competition Medium – to Very High
• 40% Old sites and 60% Established
• 70% only these links and 30% mixed links

3. The links types
• From one language to another.
• Russian to English
• Russian to Hebrew
• English to English
• 30% - 70% Exact Acnhor text usage per page

4. From sites like this one:

5. Or like this one:

6. The Prices

7. The Results
• Almost 100% Hit first Page
• 80% First Five
• 0% Hit By Upcoming Panda Updates
• About 2 – 3 Keywords Hit By Penguin 2 + 3
Refresh
• Keywords with overall %1+ CTR in WMT
Retained ranking after links removal

8. Stats Around Penguin refreshes:

9. On the other Side…

10. The Conclusions
• Low Quality Spam links are still counted
• Penguin is still not very good at detecting
them
• Using this for long term project might be a
BAD idea
• You can easily rank keywords for short term
projects