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Yam Regev
yamregev@gmail.com / @YamRe
* Citations
        * On-Listing Actions
                         * Off-Listing Actions
Quality:
    ◦   Hyper Local directories
    ◦   Hyper Service directories
    ◦   Trusted Hyper Local directories
    ◦   Trusted Hyper Service directories

Quantity:
    ◦ Distributers directories
    ◦ ScrapeBox Blast

   WhiteSpark.ca Citation Finder

 SEL-
   Non generic email address

   Phone #s:
     - Type of phone #s
     - Secondary phone #

   Offers

   Long tail KWs in categories
Don’t update a listing too frequently
   hCard & hReview




   KML (Geo) sitemap

   KMZ file –        Fly Here In Google Earth
   WP “Local SEO Contact Page” plug-in
   Location = web page

   Create a mobile version of your site

   Anchor (Local) text in back links

   www. Locr.com
   Troubleshooting

 Phone   Verification-
Yam Regev
yamregev@gmail.com / @YamRe

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Optimize Local Citations and Listings for Hyper Local SEO

  • 2. * Citations * On-Listing Actions * Off-Listing Actions
  • 3. Quality: ◦ Hyper Local directories ◦ Hyper Service directories ◦ Trusted Hyper Local directories ◦ Trusted Hyper Service directories Quantity: ◦ Distributers directories ◦ ScrapeBox Blast  WhiteSpark.ca Citation Finder  SEL-
  • 4. Non generic email address  Phone #s: - Type of phone #s - Secondary phone #  Offers  Long tail KWs in categories
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Don’t update a listing too frequently
  • 11. hCard & hReview  KML (Geo) sitemap  KMZ file – Fly Here In Google Earth
  • 12. WP “Local SEO Contact Page” plug-in
  • 13. Location = web page  Create a mobile version of your site  Anchor (Local) text in back links  www. Locr.com
  • 14. Troubleshooting  Phone Verification-

Editor's Notes

  1. Citations are mentions of your business’ NAP across the web. As in SEO- it’s all about relevancy & just like links, not all citations born equally. Also remember- Don’t just focus on Google if you want to win the race.Distributers directories- Yext, UBL, Localeze, InfoUSA,
  2. Secondary phone # (mobile, fax, 1-800)
  3. Refreshment
  4. Reviews are one of the best tools to increase CTR.
  5. Choose your images wisely, crop them if needed.Don’t update listing too frequently- crawl & panelize if against the guidelines
  6. hCard- coded business card in your site, shows to Google your NAP info, hReview- a coded feedback, that says to Google- Show me on SERPs.
  7. Troubleshooting: on-listing R&D, MapsHelp forum, get yourself a TC (or be one!), Local bloggers, create an Adwords Express campaign