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CASE STUDY: Where's My Pandit
NAME: Rutvi Chafekar
DIVISION: E
ROLL NO: 62
What is “Where's My
Pandit”?
• Where's My Pandit is an online service which provides pandits, puja
samagri, etc.
• It provides services nationally and internationally
• It provides highly educated pandits
• Pandits are screened and empaneled for them to perform correctly and
best
• They give an option to customize puja samagri according to the occasion
or the type of puja
• Provides knowledge about the Hindu culture, learning's from the old
practices, temples and the legends attached to it , importance of Hindu
yatras
WHAT DOES WHERES MY PANDIT DO?
• Where's My Pandit conducts festve pujas , hawans (durga puja,
tulsi puja , Ganesh chaturthi), office pujas , home puja,
pilgrimage, online puja on request , teachings of Hindu
tradition and rituals
• It has an annual festive calendar
• It also has a store to get all accessories like necklace, etc
Home puja Office puja Festive puja
Akhand Ramayan
paath
Laxmi puja Ganpati chaturthi
Griha pravesh puja Bhoomi puja Dhanteras puja
Laxmi puja Saraswati puja~Vasant
panchami
Durga puja
Shiv puja Satyanarayan puja Gauri puja
Vivah puja Vishwakarma puja Maha shivratri puja
Mata ki chowki Navratri puja
Kali puja
Havan
Krishna puja
Hinduism :
• There are about 1bn Hindus i.e. (15 present of the worlds population)
• Hinduism is the third largest religion of the world
• India is the second largest Hindu populated nation
• Other countries with Hindu populations are: Nepal, Bangladesh,
Mauritius, Indonesia, Pakistan, Sri Lanka, USA etc.
CREATING BRAND AWARENESS
• The brand attracts youngsters by giving scientific evidences for the various
traditions, cultures and heritages
Eg: scientific significance of touching feet
scientific significance of applying sindoor
importance of prasadam
• Using mascots for their publicity
• Use of social media
• Give discounts and add-on services
• Online kundali services
• Advertisements in the local daily, TV, radio etc.
• Keep the traditional practices alive in a correct way in this fast paced
life
• Target NRIs to keep in touch with their culture
• Easy availability of all puja samagri and other provisions at one place
REFERENCES:
www.wheresmypandit.com
www.bbc.co.uk
Rutvi chafekar e62

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Rutvi chafekar e62

  • 1. CASE STUDY: Where's My Pandit NAME: Rutvi Chafekar DIVISION: E ROLL NO: 62
  • 2. What is “Where's My Pandit”? • Where's My Pandit is an online service which provides pandits, puja samagri, etc. • It provides services nationally and internationally • It provides highly educated pandits • Pandits are screened and empaneled for them to perform correctly and best • They give an option to customize puja samagri according to the occasion or the type of puja • Provides knowledge about the Hindu culture, learning's from the old practices, temples and the legends attached to it , importance of Hindu yatras
  • 3. WHAT DOES WHERES MY PANDIT DO? • Where's My Pandit conducts festve pujas , hawans (durga puja, tulsi puja , Ganesh chaturthi), office pujas , home puja, pilgrimage, online puja on request , teachings of Hindu tradition and rituals • It has an annual festive calendar • It also has a store to get all accessories like necklace, etc
  • 4. Home puja Office puja Festive puja Akhand Ramayan paath Laxmi puja Ganpati chaturthi Griha pravesh puja Bhoomi puja Dhanteras puja Laxmi puja Saraswati puja~Vasant panchami Durga puja Shiv puja Satyanarayan puja Gauri puja Vivah puja Vishwakarma puja Maha shivratri puja Mata ki chowki Navratri puja Kali puja Havan Krishna puja
  • 5. Hinduism : • There are about 1bn Hindus i.e. (15 present of the worlds population) • Hinduism is the third largest religion of the world • India is the second largest Hindu populated nation • Other countries with Hindu populations are: Nepal, Bangladesh, Mauritius, Indonesia, Pakistan, Sri Lanka, USA etc.
  • 6. CREATING BRAND AWARENESS • The brand attracts youngsters by giving scientific evidences for the various traditions, cultures and heritages Eg: scientific significance of touching feet scientific significance of applying sindoor importance of prasadam • Using mascots for their publicity
  • 7. • Use of social media • Give discounts and add-on services • Online kundali services • Advertisements in the local daily, TV, radio etc. • Keep the traditional practices alive in a correct way in this fast paced life • Target NRIs to keep in touch with their culture • Easy availability of all puja samagri and other provisions at one place