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The role of Service Providers in the New IT

Ruud van Zutphen
EMC Service Providers Team
Something

     BIG
      is happening in IT

            2 EMC Service Providers / Ruud van Zutphen
The way in which Organizations
    Buy and Consume ICT
      is   changing

              3 EMC Service Providers / Ruud van Zutphen
HIGH SPEED INTERNET ……
(Swiss lead in spead comparing Global Internet Conenctions. www.nielsen.com)


CONSUMPTION ECONOMICS
The New Rules of Tech (J.B. Wood, Todd Hewlin, Thomas Lah)


MOBILE DEVICE BATLES




                                                               4 EMC Service Providers / Ruud van Zutphen
HIGH SPEED INTERNET ……
(Swiss lead in spead comparing Global Internet Conenctions. www.nielsen.com)


CONSUMPTION ECONOMICS
The New Rules of Tech (J.B. Wood, Todd Hewlin, Thomas Lah)


MOBILE DEVICE BATLES




                                                               5 EMC Service Providers / Ruud van Zutphen
6 EMC Service Providers / Ruud van Zutphen
Thomas Edison, American inventor
and businessman, known as "The
Wizard of Menlo Park", pushed for
the development of a DC power
engine.
                                    7 EMC Service Providers / Ruud van Zutphen
Thomas Edison, American inventor    George Westinghouse, American
and businessman, known as "The      entrepreneur and engineer, backed
Wizard of Menlo Park", pushed for   financially the development of a
the development of a DC power       practical AC power network.
engine.
                                                8 EMC Service Providers / Ruud van Zutphen
Thomas Edison, American inventor    George Westinghouse, American               Nikola Tesla, Serbian inventor,
and businessman, known as "The      entrepreneur and engineer, backed           physicist, and electro-mechanical
Wizard of Menlo Park", pushed for   financially the development of a            engineer, was known as "The
the development of a DC power       practical AC power network.                 Wizard of the West" and was
engine.                                                                         instrumental in developing AC
                                                                                networks..
                                                9 EMC Service Providers / Ruud van Zutphen
Human control goes to Full Automation



Edison Power Engine   Highly Automated Powerplant
Human control goes to Full Automation



Edison Power Engine   Highly Automated Powerplant
Human control goes to Full Automation



Edison Power Engine       Highly Automated Powerplant




 Traditional DataCenter
Human control goes to Full Automation



Edison Power Engine       Highly Automated Powerplant




 Traditional DataCenter        Lights Out DataCenter
Human control goes to Full Automation



Edison Power Engine       Highly Automated Powerplant




 Traditional DataCenter        Lights Out DataCenter    Software defined DataCenter
What about
  Technology
      and
InfraStructure?
Cloud Transforms IT




1   Standardize   2   Virtualize   3   Automate
Next: The Software-Defined Data Center




      Storage   Servers   Networking   Security   Management
Next: The Software-Defined Data Center




      Storage       Servers   Networking   Security    Management

           LOWER
           OPERATIONAL
           COSTS

                                                IMPROVE REVENUE
Silos In The Data Center
     CRM / HRM   Email   Database   ERP   Big Data   HPC   File & Print
Silos In The Data Center
     CRM / HRM   Email   Database   ERP   Big Data   HPC   File & Print
EMC IT Transformation Results
            IT PRODUCTION
           Infrastructure Focus


     90
    Days
                    80                    Percentage of IT Spend On New
                   Days
                                   60    Capabilities vs. Keeping Lights On
                                  Days


  Non Digital is Normal
            MainFrame
           Client / Server
              InterNet
     Defined by IT Specialists

                                  21%
     20%            20%                  Approximate Time-To-Provision
                                           Application Environments



                2004-08                             2009-10                   2012+
EMC IT Transformation Results
            IT PRODUCTION                 BUSINESS PRODUCTION                          IT-AS-A-SERVICE
           Infrastructure Focus                Application Focus                        Business Focus


     90
                                                                                     EMC2 Service Providers
    Days
                    80                    Percentage of IT Spend On New
                   Days
                                   60    Capabilities vs. Keeping Lights On               42%
                                  Days
                                              40
                                             Days                             40%           Digital is Normal
  Non Digital is Normal                                       30
                                                             Days
                                                                                                   Cloud Computing
            MainFrame
                                                                                                Converged Infrastructure
           Client / Server                                                     7                       BIG DATA
              InterNet                                       25%
                                                                              Days
     Defined by IT Specialists                                                                  Defined by Consumers
                                              23%
                                                                                          ~1
                                  21%                                                     Day
     20%            20%                  Approximate Time-To-Provision
                                           Application Environments



                2004-08                             2009-10                                 2012+
Your Hybrid Cloud Strategy
            Economic Evaluation

 Existing
Workloads


                   Workloads Cheaper
                      On Private/
                     Public Cloud




                  Legacy Workloads For
                      Cost Reasons
Your Hybrid Cloud Strategy
            Economic Evaluation          Trust Assessment

 Existing
Workloads                                          Workloads
                                                 Can Be Moved
                                                 To Public Cloud
                   Workloads Cheaper           Because They Meet
                      On Private/              Trust Requirements
                     Public Cloud

                                                 Private Cloud
                                               Workloads For Trust
                                                    Reasons


                  Legacy Workloads For
                      Cost Reasons       The EMC Cloud Advisory Service
Your Hybrid Cloud Strategy
            Economic Evaluation          Trust Assessment            Functional Assessment

 Existing                                                                      Public Cloud
Workloads                                          Workloads                    Workloads
                                                 Can Be Moved
                                                 To Public Cloud
                                               Because They Meet               Private Cloud
                   Workloads Cheaper                                           Workloads For
                      On Private/              Trust Requirements
                                                                            Functionality Reasons
                     Public Cloud

                                                 Private Cloud
                                               Workloads For Trust
                                                    Reasons


                  Legacy Workloads For
                      Cost Reasons       The EMC Cloud Advisory Service
Expand With New Workloads
                                                 Off-Premise




      Business      Functional   Financial And
     And Project    And Skills     Flexibility
     Acceleration   Advantage      Advantage




                                                 On-Premise
Why team with EMC Service Providers
•   Benefits Of EMC Technology, Plus:
     – Faster Project Completion
     – Access World-Class Expertise
     – Flexibility For Business Change
•   They Use What You Use
     – More Predictable, Less Testing, Less Risk
     – Easier To Move Between Service Provider And Your Data Center
     – A Benchmark For Your Capabilities And Costs
•   Choice And Flexibility
     – Multi-Tenant, Dedicated, Managed Services, And Hybrid Solutions
•   Local Knowledge And Expertise
     – Data Sovereignty
     – Understanding: Local Culture, Markets
     – Local Language Support
EMC Service Providers Offer
Enterprise Application Stores   As a Service Offerings:
                                Compute Services
Enterprise SLA agreements       SAN, NAS, Object Storage Services
                                Backup and Recovery & Archiving Services
                                RSA Advanced Threat Incident Management
                                SAP, Oracle, Microsoft, Exchange, E-Mail, Sharepoint
                                Documentum Content Management
                                Advanced Threat Incident Managemen
                                Data Warehouse / Business Intelligence
                                Data Replication, Disaster Recovery Services
                                Information Security and Compliance
                                IT Service Management
                                Managed Availability Services
                                Oxygen/Drop Box
                                Test Dev as a Service
                                Virtual Data Center as a Service
1000’s of EMC Trusted Service Providers




EMC Strategically partners with Service Providers, by sharing their Technology from
  Vmware, RSA, GreenPlum and it’s Core Storage Backup and Big Data solutions
Leverage EMC’s Service Provider Advantages

     What do you do Best   What an EMC SP can do Better     Better IT




                           Hybrid Cloud
            Private                                 Public

         The advantage comes from joining the right mix of both
New Choices are Unlocked
                              Protection
              Community &     and Backup    Business
   Vertical   Regional Regs                Applications    End User
   Specific                                               Computing




                       Hybrid Cloud
    Private                                     Public
32 EMC Service Providers / Ruud van Zutphen

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X.DAYS Service Provider Pitch Interlaken Swiss

  • 1. The role of Service Providers in the New IT Ruud van Zutphen EMC Service Providers Team
  • 2. Something BIG is happening in IT 2 EMC Service Providers / Ruud van Zutphen
  • 3. The way in which Organizations Buy and Consume ICT is changing 3 EMC Service Providers / Ruud van Zutphen
  • 4. HIGH SPEED INTERNET …… (Swiss lead in spead comparing Global Internet Conenctions. www.nielsen.com) CONSUMPTION ECONOMICS The New Rules of Tech (J.B. Wood, Todd Hewlin, Thomas Lah) MOBILE DEVICE BATLES 4 EMC Service Providers / Ruud van Zutphen
  • 5. HIGH SPEED INTERNET …… (Swiss lead in spead comparing Global Internet Conenctions. www.nielsen.com) CONSUMPTION ECONOMICS The New Rules of Tech (J.B. Wood, Todd Hewlin, Thomas Lah) MOBILE DEVICE BATLES 5 EMC Service Providers / Ruud van Zutphen
  • 6. 6 EMC Service Providers / Ruud van Zutphen
  • 7. Thomas Edison, American inventor and businessman, known as "The Wizard of Menlo Park", pushed for the development of a DC power engine. 7 EMC Service Providers / Ruud van Zutphen
  • 8. Thomas Edison, American inventor George Westinghouse, American and businessman, known as "The entrepreneur and engineer, backed Wizard of Menlo Park", pushed for financially the development of a the development of a DC power practical AC power network. engine. 8 EMC Service Providers / Ruud van Zutphen
  • 9. Thomas Edison, American inventor George Westinghouse, American Nikola Tesla, Serbian inventor, and businessman, known as "The entrepreneur and engineer, backed physicist, and electro-mechanical Wizard of Menlo Park", pushed for financially the development of a engineer, was known as "The the development of a DC power practical AC power network. Wizard of the West" and was engine. instrumental in developing AC networks.. 9 EMC Service Providers / Ruud van Zutphen
  • 10. Human control goes to Full Automation Edison Power Engine Highly Automated Powerplant
  • 11. Human control goes to Full Automation Edison Power Engine Highly Automated Powerplant
  • 12. Human control goes to Full Automation Edison Power Engine Highly Automated Powerplant Traditional DataCenter
  • 13. Human control goes to Full Automation Edison Power Engine Highly Automated Powerplant Traditional DataCenter Lights Out DataCenter
  • 14. Human control goes to Full Automation Edison Power Engine Highly Automated Powerplant Traditional DataCenter Lights Out DataCenter Software defined DataCenter
  • 15. What about Technology and InfraStructure?
  • 16. Cloud Transforms IT 1 Standardize 2 Virtualize 3 Automate
  • 17. Next: The Software-Defined Data Center Storage Servers Networking Security Management
  • 18. Next: The Software-Defined Data Center Storage Servers Networking Security Management LOWER OPERATIONAL COSTS IMPROVE REVENUE
  • 19. Silos In The Data Center CRM / HRM Email Database ERP Big Data HPC File & Print
  • 20. Silos In The Data Center CRM / HRM Email Database ERP Big Data HPC File & Print
  • 21. EMC IT Transformation Results IT PRODUCTION Infrastructure Focus 90 Days 80 Percentage of IT Spend On New Days 60 Capabilities vs. Keeping Lights On Days Non Digital is Normal MainFrame Client / Server InterNet Defined by IT Specialists 21% 20% 20% Approximate Time-To-Provision Application Environments 2004-08 2009-10 2012+
  • 22. EMC IT Transformation Results IT PRODUCTION BUSINESS PRODUCTION IT-AS-A-SERVICE Infrastructure Focus Application Focus Business Focus 90 EMC2 Service Providers Days 80 Percentage of IT Spend On New Days 60 Capabilities vs. Keeping Lights On 42% Days 40 Days 40% Digital is Normal Non Digital is Normal 30 Days Cloud Computing MainFrame Converged Infrastructure Client / Server 7 BIG DATA InterNet 25% Days Defined by IT Specialists Defined by Consumers 23% ~1 21% Day 20% 20% Approximate Time-To-Provision Application Environments 2004-08 2009-10 2012+
  • 23. Your Hybrid Cloud Strategy Economic Evaluation Existing Workloads Workloads Cheaper On Private/ Public Cloud Legacy Workloads For Cost Reasons
  • 24. Your Hybrid Cloud Strategy Economic Evaluation Trust Assessment Existing Workloads Workloads Can Be Moved To Public Cloud Workloads Cheaper Because They Meet On Private/ Trust Requirements Public Cloud Private Cloud Workloads For Trust Reasons Legacy Workloads For Cost Reasons The EMC Cloud Advisory Service
  • 25. Your Hybrid Cloud Strategy Economic Evaluation Trust Assessment Functional Assessment Existing Public Cloud Workloads Workloads Workloads Can Be Moved To Public Cloud Because They Meet Private Cloud Workloads Cheaper Workloads For On Private/ Trust Requirements Functionality Reasons Public Cloud Private Cloud Workloads For Trust Reasons Legacy Workloads For Cost Reasons The EMC Cloud Advisory Service
  • 26. Expand With New Workloads Off-Premise Business Functional Financial And And Project And Skills Flexibility Acceleration Advantage Advantage On-Premise
  • 27. Why team with EMC Service Providers • Benefits Of EMC Technology, Plus: – Faster Project Completion – Access World-Class Expertise – Flexibility For Business Change • They Use What You Use – More Predictable, Less Testing, Less Risk – Easier To Move Between Service Provider And Your Data Center – A Benchmark For Your Capabilities And Costs • Choice And Flexibility – Multi-Tenant, Dedicated, Managed Services, And Hybrid Solutions • Local Knowledge And Expertise – Data Sovereignty – Understanding: Local Culture, Markets – Local Language Support
  • 28. EMC Service Providers Offer Enterprise Application Stores As a Service Offerings: Compute Services Enterprise SLA agreements SAN, NAS, Object Storage Services Backup and Recovery & Archiving Services RSA Advanced Threat Incident Management SAP, Oracle, Microsoft, Exchange, E-Mail, Sharepoint Documentum Content Management Advanced Threat Incident Managemen Data Warehouse / Business Intelligence Data Replication, Disaster Recovery Services Information Security and Compliance IT Service Management Managed Availability Services Oxygen/Drop Box Test Dev as a Service Virtual Data Center as a Service
  • 29. 1000’s of EMC Trusted Service Providers EMC Strategically partners with Service Providers, by sharing their Technology from Vmware, RSA, GreenPlum and it’s Core Storage Backup and Big Data solutions
  • 30. Leverage EMC’s Service Provider Advantages What do you do Best What an EMC SP can do Better Better IT Hybrid Cloud Private Public The advantage comes from joining the right mix of both
  • 31. New Choices are Unlocked Protection Community & and Backup Business Vertical Regional Regs Applications End User Specific Computing Hybrid Cloud Private Public
  • 32. 32 EMC Service Providers / Ruud van Zutphen