Hybrid Event Process Model developped for MPI Foundation Hybrid Event Research & How To Guide by TNOC in collaboration with Interactive Meetings Technology, University of Derby, Meeting Support Institute. See a snippet + look out for the full research report, How To Guide and Case studies by registering you interest here: http://eepurl.com/nE2ZH

1. Hybrid Event Process
1 2 3 4
Post
Strategy Pre- Onsite ©2012 | TNOC.ch
production
production
©TNOC | 2012 | Ruud Janssen | www.tnoc.ch

2. define objectives
consider social, tech, political factors
& trends
1 create budget / business case
determine how to measure success
Strategy analyse audience
outline event execution strategy
2
4
hybrid
Post
production event Pre-
production
process
©2012 | TNOC.ch
3
Onsite
©TNOC | 2012 | Ruud Janssen | www.tnoc.ch

3. define objectives
consider social, tech, political factors
& trends
1 create budget / business case
determine how to measure success
Strategy analyse audience
outline event execution strategy
2
4
hybrid
Post
production event Pre-
production
process
©2012 | TNOC.ch
3
Onsite
©TNOC | 2012 | Ruud Janssen | www.tnoc.ch

4. define objectives
consider social, tech, political factors
& trends
1 create budget / business case
determine how to measure success
Strategy analyse audience
outline event execution strategy
2
4
hybrid
Post
production event Pre-
production
process
©2012 | TNOC.ch pre-event marketing
content design
3 digital communications
speaker selection & briefing
Onsite engagement
role division of hybrid team
security & data privacy
metrics & reporting
©TNOC | 2012 | Ruud Janssen | www.tnoc.ch

5. define objectives
consider social, tech, political factors
& trends
1 create budget / business case
determine how to measure success
Strategy analyse audience
outline event execution strategy
2
4
hybrid
Post
production event Pre-
production
process
©2012 | TNOC.ch pre-event marketing
pre-event testing content design
load in 3 digital communications
onsite logisitics speaker selection & briefing
enable user generated content Onsite engagement
showtime role division of hybrid team
security & data privacy
metrics & reporting
©TNOC | 2012 | Ruud Janssen | www.tnoc.ch

6. post-event marketing define objectives
content posting consider social, tech, political factors
prepare & review post event & trends
metrics 1 create budget / business case
evaluate against objectives determine how to measure success
Strategy analyse audience
outline event execution strategy
2
4
hybrid
Post
production event Pre-
production
process
©2012 | TNOC.ch pre-event marketing
pre-event testing content design
load in 3 digital communications
onsite logisitics speaker selection & briefing
enable user generated content Onsite engagement
showtime role division of hybrid team
security & data privacy
metrics & reporting
©TNOC | 2012 | Ruud Janssen | www.tnoc.ch

7. post-event marketing define objectives
content posting consider social, tech, political factors
prepare & review post event & trends
metrics 1 create budget / business case
evaluate against objectives determine how to measure success
Strategy analyse audience
outline event execution strategy
2
4
hybrid
Post
production event Pre-
production
process
©2012 | TNOC.ch pre-event marketing
pre-event testing content design
load in 3 digital communications
onsite logisitics speaker selection & briefing
enable user generated content Onsite engagement
showtime role division of hybrid team
security & data privacy
metrics & reporting
©TNOC | 2012 | Ruud Janssen | www.tnoc.ch

8. define objectives
consider social, tech, political factors
& trends
1 create budget / business case
determine how to measure success
Strategy analyse audience
outline event execution strategy
2
4
hybrid
Post
production event Pre-
production
process
©2012 | TNOC.ch
3
Onsite
©TNOC | 2012 | Ruud Janssen | www.tnoc.ch

9. post-event marketing define objectives
content posting consider social, tech, political factors
prepare & review post event & trends
metrics 1 create budget / business case
evaluate against objectives determine how to measure success
Strategy analyse audience
outline event execution strategy
2
4
hybrid
Post
production event Pre-
production
process
©2012 | TNOC.ch pre-event marketing
pre-event testing content design
load in 3 digital communications
onsite logisitics speaker selection & briefing
enable user generated content Onsite engagement
showtime role division of hybrid team
security & data privacy
metrics & reporting
©TNOC | 2012 | Ruud Janssen | www.tnoc.ch

10. Hybrid Event Process
define objectives pre-event testing
consider social, technological, political factors & trends load in
create budget / business case onsite logisitics
determine how to measure success enable user generated content
analyse audience showtime
outline event execution strategy
1 2 3 4
Post
Strategy Pre- Onsite ©2012 | TNOC.ch
production
production
pre-event marketing
content design
digital communications
speaker slection & briefing
engagement post-event marketing
role division of hybrid team content posting
security & data privacy prepare & review post event metrics
©TNOC | 2012 | Ruud Janssen | www.tnoc.ch metrics & reporting evaluate against objectives

11. Degree of virtuality
low high
online libraries online 24/7/365
online components
of the live congress
online content
available on
demand
online degrees
certifications
whole
programme
under one
“virtual roof”
live at congress
100% conventional congress 100% virtual
©TNOC | 2012 | Ruud Janssen | www.tnoc.ch