Meetopolis11 new technologies_and_services_TNOC_Ruud_Janssen

NEW TECHNOLOGIES AND SERVICES

Ruud Janssen, CMM

www.tnoc.ch

©TNOC | 2011 | Ruud Janssen | www.tnoc.ch

Friday, 30 September 11

WORLDS ARE COLLIDING

FACE TO FACE DIGITAL
MEETINGS

Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen


WORLDS ARE COLLIDING

FACE TO FACE DIGITAL
MEETINGS

OPPORTUNITY


Ruud Janssen, CMM
@ruudwjanssen

www.tnoc.ch



Objective:



Discover

Identify

Discuss



Discover
hybrid
event
formats
Identify +options

Discuss



Discover
hybrid
event
formats
Identify +options
hybri
d
team
roles

Discuss



Discover
hybrid
event
formats
Identify +options
hybri
d d
team skills an ces
en
roles experi

Discuss



new technologies at your service

learn change
minds
change
awake
behaviour

hybrid interaction dial

©TNOC | 2010 | Ruud Janssen | www.tnoc.ch image idea by Samuel J. Smith


Meetings don’t just look like this
anymore...


©TNOC | 2011 | Ruud Janssen | www.tnoc.ch ...they also look like this...

©TNOC | 2010 | Ruud Janssen | www.tnoc.ch ...like this...

1

Hybrid event
community
building

graphic source: David Armano
adapted by Ruud Janssen


1
content

2
Hybrid event
community
continuity building context
4

3
connectivity


LET’S COMPARE:
FACE TO FACE - VIRTUAL - HYBRID
analyze the objective and desired attendee experience - when both could win consider hybrid event

©TNOC | 2010 | Ruud Janssen | www.tnoc.ch source: GPJ Experience Marketing and IBM


OPPORTUNITY

Extend Meetings
Include More People
FACE TO FACE
MEETINGS
DIGITAL
Improved Interaction
Alternative Formats



EXTEND MEETINGS



EXTEND MEETINGS
LIVE
EVENT

SOCIAL
WEBINARS NETWORKS CASE STUDY SALES MEETING VIDEO

BLOGS WEBCASTS NEWS VIDEO THANK YOU PRESS WHITEPAPER
CAPSULES EMAIL RELEASE

NEAR
REALTIME
REPORTING



INCLUDE MORE PEOPLE



INCREASE INTERACTION



ALTERNATIVE FORMATS
TELEPRESENCE VIRTUAL WORLD

VIRTUAL



EXTEND MEETINGS
WHAT IS IT?
VIRTUAL PRESENTATION
SLIDES + AUDIO

WHAT’S NEW?
INCREASED ADOPTION
NEW SIMPLE CHOICES

WHY IS IT ON THE LIST?
SHARABLE CONTENT
LIST BUILDING
WEBINAR


EXTEND MEETINGS
WHAT IS IT?
PARTICIPANT PROFILES
CONNECT
PERSONAL SCHEDULES

WHAT’S NEW?
AFFORDABLE & ADOPTED
30-70% WILL JOIN
INTEREST TAGGING

PUBLIC SOCIAL INTEGRATION PUBLIC
NETWORK SOCIAL NETWORKS
CUSTOMIZATION


EXTEND MEETINGS
WHAT IS IT?
CONNECT
PERSONLIZED
SCHEDULES

WHAT’S NEW?
30-70% WILL JOIN
INTEREST TAGGING

EVENT SOCIAL INTEGRATE PUBLIC
NETWORK SOCIAL NETWORKS
CUSTOMIZATION


EXTEND MEETINGS
WHAT IS IT?
EXTEND CONTENT
REACH
EXTEND CONTENT LIFE

WHAT’S NEW?
SEARCH
FUNCTIONALITY
TAGGING AND UGC
LOCALISATION

CONTENT ROI
REPURPOSING INSTANT ACCESS
GENERATION


EXTEND MEETINGS
WHAT IS IT?
CONNECT
PERSONLIZED SCHEDULES

WHAT’S NEW?
30-70% WILL JOIN
INTEREST TAGGING

INTEGRATE PUBLIC SOCIAL
BESPOKE SOCIAL NETWORKS
NETWORK CUSTOMIZATION


INCLUDE MORE PEOPLE
WHAT IS IT?
LIVESTREAM OF EVENT
VIDEO+CHAT+SLIDES

WHAT’S NEW?
FREE OPTIONS + EASY
INCLUDE TWITTER CHAT

EVENT “TASTE”
NEW REVENUE STREAM
HYBRID EVENT


INCLUDE MORE PEOPLE
WHAT IS IT?
ACTIVE DIALOGUE
GIVE AUDIENCE A VOICE
(UN)CONTROLLED
COMM.

WHAT’S NEW?
POPULARITY GROWING
SEARCHABLE

PULSE OF SESSIONS
BACKCHANNEL SPREADS WORD
BRIDGES F2F & VIRTUAL


INCLUDE MORE PEOPLE
WHAT IS IT?
DIALOGUE
GIVE AUDIENCE A VOICE
(UN)CONTROLLED
COMM.

WHAT’S NEW?
POPULARITY GROWING
SEARCHABLE

PULSE OF SESSIONS
IDEA CONTRIBUTION / BRIDGES F2F & VIRTUAL
RATING


INCLUDE MORE PEOPLE
WHAT IS IT?
BACKGROUND DIALOGUE
GIVING AUDIENCE A
VOICE
(UN)CONTROLLED COMM.

WHAT’S NEW?
POPULARITY GROWING
SEARCHABLE

PULSE OF SESSIONS
SPREADS WORD
BACKCHANNEL BRIDGES F2F & VIRTUAL


WHAT IS IT?
VISIBLE IDEA
GENERATION
SHARING TOOL
CATEGORIZE & PRIORITY

WHAT’S NEW?
CROSS PLATFORM
USER FRIENDLINESS

RESULTS DRIVEN
ONSITE DIRECTLY ACTIONABLE
(NEW)MULTI USER FUNCTION
COLLABORATION
SYSTEMS

WHAT IS IT?
ONLINE COLLABORATION
SHARING TOOL

WHAT’S NEW?
CROSS PLATFORM
USER FRIENDLINESS
SECURITY

RESULTS DRIVEN
DIRECTLY ACTIONABLE
ONLINE COLLABORATION PROJECT MANAGEMENT
PLATFORMS


WHAT IS IT?
VISIBLE IDEA
GENERATION
SHARING TOOL

WHAT’S NEW?
CROSS PLATFORM
USER FRIENDLINESS

RESULTS DRIVEN
FREE COLLABORATION DIRECTLY ACTIONABLE
(NEW)MULTI USER FUNCTION
SYSTEMS


WHAT IS IT?
MOBILE DEVICES
(APPLICATIONS) FOR
PARTICIPANTS

WHAT’S NEW?
MOBILE PHONE
SEVERAL NEW DEVICES

POWER IN ATTENDEE’S
HAND
LOW COST CUSTOM APP
MOBILE DEVICES


WHAT IS IT?
MOBILE DEVICES
(APPLICATIONS) FOR
PARTICIPANTS

WHAT’S NEW?
MOBILE PHONE
SEVERAL NEW DEVICES

HAND
LOW COST CUSTOM APP
SINGLE FUNCTION
MOBILE DEVICES


WHAT IS IT?
MOBILE DEVICES
(APPLICATIONS) FOR
PARTICIPANTS

WHAT’S NEW?
MOBILE PHONE
SEVERAL NEW DEVICES

HAND
LOW COST CUSTOM APP
APP BASED MOBILE
DEVICES


WHAT IS IT?
MOBILE DEVICES
(APPLICATIONS) FOR
PARTICIPANTS

WHAT’S NEW?
MOBILE PHONE
SEVERAL NEW DEVICES

HAND
LOW COST CUSTOM APP
ANONYMOUS
MOBILE DEVICES


ALTERNATIVE FORMATS
WHAT IS IT?
LOW-END VIDEO
CONFERENCING SOLUTION

WHAT’S NEW?
MULTI USER UPTO 9
FULL DUPLEX

LOW COST
BETTER COLLABORATION
OFF THE FLY HYBRID
TEAM MEETINGS


ALTERNATIVE FORMATS
WHAT IS IT?
HI-END VIDEO

WHAT’S NEW?
HIGH-QUALITY VIDEO
3RD PARTY VENUES

LOW COST & GREEN
(NEW) PLATFORM DIALOGUE

GROUP
TELEPRESENCE


ALTERNATIVE FORMATS
WHAT IS IT?
HI-END VIDEO

WHAT’S NEW?
HIGH-QUALITY VIDEO
3RD PARTY VENUES

LOW COST & GREEN
(NEW) PLATFORM DIALOGUE

REMOTE
PRESENTATIONS
TELEPRESENCE

ALTERNATIVE FORMATS
WHAT IS IT?
VIDEO/ENTERTAINING
VIVID AVATAR BASED

WHAT’S NEW?
ENGAGING
SERVICE DRIVEN
CHAT / RECORDABLE

TRANSACTION DRIVEN
BASIC CHAT ON (NEW) PLATFORMS

STREAMING PLATFORMS PROVEN SUCCESS


ALTERNATIVE FORMATS
WHAT IS IT?
VIDEO/ENTERTAINING
VIVID AVATAR BASED

WHAT’S NEW?
ENGAGING
SERVICE DRIVEN
CHAT / RECORDABLE

TRANSACTION DRIVEN
365 DAY VIRTUAL (NEW) PLATFORMS

PLATFORMS PROVEN SUCCESS


ALTERNATIVE FORMATS
WHAT IS IT?
VIDEO/ENTERTAINING
VIVID AVATAR BASED

WHAT’S NEW?
ENGAGING
SERVICE DRIVEN
CHAT / RECORDABLE

TRANSACTION DRIVEN
(NEW) PLATFORMS

PROVEN SUCCESS
INTEGRATED EVENT BASED HYBRID PLATFORMS

ALTERNATIVE FORMATS
WHAT IS IT?
VIDEO/ENTERTAINING
BASED

WHAT’S NEW?
ENGAGING
SERVICE DRIVEN
CHAT / RECORDABLE

TRANSACTION DRIVEN
BLENDED EVENTS (NEW) PLATFORMS

PROVEN SUCCESS


ALTERNATIVE FORMATS
WHAT IS IT?
BUSINESS GAMING
REALTIME LEARNING

WHAT’S NEW?
NOT LOCATION BOUND
CONTENT DRIVEN

OBJECTIVE DRIVEN
ENTERTAINING
EVENT GAMING ENGAGING


The greatest opportunity for
attendance & attention
growth is...



...outside the room...



thinking outside the room



1

event
community
building



1
content

2
event
community
continuity building context
4

3
connectivity


WHY? increase reach | improve engagement | extend duration?
purpose

WHO? who is your audience? what are their needs?
what do they do online?
audience

what is the key message to convey?
WHAT? what do you want your audience to think, know, feel or do?
objectives what are you going to measure?

how to develop the story based on WHY | WHO | WHAT
HOW? what technology components could support and what
strategy results can you track

review results and evaluate based on execution towards objectives
what worked | what didn’t


Case study 1



How To Design An Effective Hybrid Event ff
ROM
LES S ONS F
MP
EV ENT CA IES
CIT
T W IN

72
Photo Courtesy of Noah Wolf Photography

Wednesday, October 27, 2010

? What is Event Camp Twin Cities?

#eventprofs

73

Wednesday,30 September 11
Friday, October 27, 2010

Overview

Dallas, TX Minneapolis, MN Basel, Switzerland

10 75 15

550

74


“Event Camp Twin Cities blew me away. For the ﬁrst
time ever, this was ofﬁcially a hybrid event that works.!
It was the whole package. I got way more than I
expected. If I had to pay for it - I would have.”

75

Friday, 30 September
October 27, 2010 11

“At 6:00 pm... I realized for the ﬁrst time
I was alone in my ofﬁce.!
I looked around and wondered
where the [other] people had gone.”

76


“The best virtual event experience
I have seen to date”

77


? General Observations About Bad Hybrid Events

78

nesday, October 27, 2010

Most Hybrids Are Like Bad Public Access TV

79


You Are Daring Attendees to “Not” Be Distracted

80

day, October 27, 2010

Most Hybrid & Virtual Events Lack Collaboration

81

nesday, October 27, 2010 11

#ectc10 wanted to show people a new way forward

82


1 Model Hybrid Experiences After “Live TV” Events

83

day, October 27,September
Friday, 30 2010 11

Live TV Events - Incorporate F2F & Remote Audiences

84


Hosts Introduce Audience To The Event

85


#ectc10 Built Studio To Mimic Live Events Model

86
Photo Courtesy of Noah Wolf Photograp

Friday,
27, 2010 30 September 11

Developed Three “Behind the Event” Shows

87

Friday,
010 30 September 11

Our Tech Setup Gave Us Maximum Flexibility

88

0 Friday, 30 September 11

Direct Two Way Connection with PODS in Basel and Dallas

89

sday, October 27, 2010

Video Player Had Customizable Video / Slides Setup

90

ednesday, October 27, 2010

2 Turn Viewers into Active Participants

91


Incorporate Input from Remote Locations

92


Remote & F2F Working Together to Build a Document

93

ctober 27, 2010 September
Friday, 30 11

Business Games Encouraged Participation
94

Friday, 30 September 11 Photo Courtesy of Noah Wolf Photography

Integrate Remote Presentations Into Event

95
Photo Courtesy of Ruud Janssen

Friday,
27, 2010 30 September 11

Integrated Chat, Video, Slides & Program in Single Interface

96


Over 3400 Tweets sent under #ectc10 Hashtag

97

Wednesday, October 27, 2010 11

3 Design & Program for Each Audience

98


Four Agendas One For Each Audience
99


4 Think Sharable Ideas & Content

100


Jenise Fryatt Samuel J. Smith

- 15 Pre-Event Blog Posts
- 6 Speaker Interviews
- 8,200 Page Views Before
- 3,850 Week of Event

Use Blog Content - Interviews, Hot Topics to Draw Attention
101


Mitchell Beer

- Sent 265 Fact Based “highlight” Tweets
- Used Eventcamptc ID
- Used a Separate Stream to “highlight”
- Plus, linked into #ectc10 stream
- 100 Retweets of @eventcamptc

Send Fact-Based Highlight Tweets

102

nesday, October September
Friday, 30 27, 2010 11

Heidi Thorne Emilie Barta

- 3400 Tweets
- Over 250 Contributors
- Incoming and Outgoing Ideas
- 2nd Only to Vikings on Opening Night

3400 Tweets on #ectc10 hashtag during event
103


5 Deﬁne Roles, Build a Team and Prepare

104


Remarkable People That Lent A Helping Hand
105


Mitchell Beer Chris Uschan Erica St. Angel

- Two-Tiered Distribution:
> Summary + Photos + Links
> Full Recap + Photos + VIdeos
- Distribution in 5 Locations
> Engage365
> BizBash Hive
> Event Coup
> Meeting Support Institute
- Over 35,000 Page Views to Date

Re-Package Content for Distribution After Event
106


Let’s Answer Some Questions

107

ednesday, October 27, 2010

Open invitation

open invitation

eventcamp.eu



Case study 2



IDEAS WORTH SPREADING

Since launch of TEDx

>2200 events

42 languages

in 96 countries



Riveting talks by remarkable people,
free to the world



free to the world

Launched in 1984
Apply and pay to speak
Pay to watch live



free to the world

Launched in 1984
Apply and pay to speak
Pay to watch live

2006: Posted videos
2008: 100 million views
2009: 200 million views



new technologies at your service

learn change
minds
change
awake
behaviour

©TNOC | 2010 | Ruud Janssen | www.tnoc.ch image idea by Samuel J. Smith


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