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RONALD VAN DEN HOFF @rvandenhoff #SOCIETY30
	ZOMBIE BLOOPERS
€ GOVERNMENT & POLITICIANS CORPORATIONS ZOMBIE ECONOMY CONSUMERS FINANCIALS QUANGO’S
“WE TRY TO SAVE LABOUR POSITIONS ON BOARD OF THE TITANIC”. Peter Sloterdijk, German Philosopher. “ANYBODY THAT THINKS WE COME OUT OF THIS RECESSION AND GET BACK TO BUSINESS AS USUAL IS DEEPLY MISTAKEN.” Don Tapscott
“IBM’s global workforce of  399,000 employees could reduce to  100,000 by 2017.  The firm would re-hire the workers as  contractors for specific projects.”  Tim Ringo, head of IBM Human Capital Management in Personnel Today, April 2010 “A Knowmad is a nomadic knowledge  worker that is, a creative, imaginative,  and innovative person who can work with almost anybody, anytime, and anywhere.” John Moravec FREE AGENT –  SELF EMPLOYED PROFESSIONAL INTERNET  =  SOCIAL: WEB2.0          GROUNDSWELL
1.0 Organizations 2.0 Communication 3.0 Stakeholders Source: Marco Derksen, Marketingfacts
SIMPLE,  SMART,  SHARING  &  SUSTAINABLE
simple
simple
smart
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sharing
TO GIVE =  TO RECEIVE SOCIAL STRUCTURE ASYNCHRONOUS RECIPROCITY TO GIVE AWAY: AWAY=AWAY sustainable
sharing CROWD COLLABORATION
INTERDEPENDENT ECONOMY CONNECTIVITY RECIPROCITY SUSTAINABILITY GOVERNMENT ORGANIZATION30 CO-WORKING       CROWDSOURCING    CO-CREATION CROWDFORCING COLLABORATIVE  PROSUMPTION PROSUMER PROSUMER QUANGO’S
PRODUCENTEN VALUE NETWORKS: FROM ECONOMIC SCARCITY TO ECONOMIC ABUNDANCE PROSUMER
TOWARDS SOCIETY30 CONSEQUENCES: -ECONOMIC LAWS ,[object Object]
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INTERNET FUTURE(Y)OUR QUEST
LONG SNOUT PARETO 20-80 RULE HIGH LOW HIGH LOW SALES PER CLIENT VALUE  PER CLIENT FA FA FA NBR CLIENTS NBR OF CLIENTS HIGH                                                                        LONG TAIL
THE MESH LONG SNOUT HIGH LOW VALUE PER  CLIENT NBR OF CLIENTS VALUE NETWORKS & VALUE CONSTELLATIONS
BLUE OCEAN MARKET UNCONTESTED MARKETSPACE NEW CLIENTS TRADITIONAL CLIENTS TRADITIONAL RED OCEAN MARKETS BLUE OCEAN STRATEGY DISRUPTIVE BYPASS TRADITIONAL COMPANIES
1.0                              2.0                           3.0 DEVELLOPMENT MASS                                             CO-CREATION                        COLLABORATIVE            CUSTOMIZATION                                                                         PROSUMPTION
TRADITIONAL CORPORATE CLIENTS DISAPPEAR ZOMBIE- ECONOMY SCARCITY SOCIETY30 FREE AGENTS: WHO & WHERE?MORE IMPORTANT! (Y)OUR QUEST
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MAX STRATEGY
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Zombie Bloopers Reveal Path to Society30

  • 1. RONALD VAN DEN HOFF @rvandenhoff #SOCIETY30
  • 2.
  • 4. € GOVERNMENT & POLITICIANS CORPORATIONS ZOMBIE ECONOMY CONSUMERS FINANCIALS QUANGO’S
  • 5. “WE TRY TO SAVE LABOUR POSITIONS ON BOARD OF THE TITANIC”. Peter Sloterdijk, German Philosopher. “ANYBODY THAT THINKS WE COME OUT OF THIS RECESSION AND GET BACK TO BUSINESS AS USUAL IS DEEPLY MISTAKEN.” Don Tapscott
  • 6. “IBM’s global workforce of 399,000 employees could reduce to 100,000 by 2017. The firm would re-hire the workers as contractors for specific projects.” Tim Ringo, head of IBM Human Capital Management in Personnel Today, April 2010 “A Knowmad is a nomadic knowledge worker that is, a creative, imaginative, and innovative person who can work with almost anybody, anytime, and anywhere.” John Moravec FREE AGENT – SELF EMPLOYED PROFESSIONAL INTERNET = SOCIAL: WEB2.0 GROUNDSWELL
  • 7. 1.0 Organizations 2.0 Communication 3.0 Stakeholders Source: Marco Derksen, Marketingfacts
  • 8. SIMPLE, SMART, SHARING & SUSTAINABLE
  • 11. smart
  • 12. smart
  • 13. smart
  • 15. TO GIVE = TO RECEIVE SOCIAL STRUCTURE ASYNCHRONOUS RECIPROCITY TO GIVE AWAY: AWAY=AWAY sustainable
  • 17. INTERDEPENDENT ECONOMY CONNECTIVITY RECIPROCITY SUSTAINABILITY GOVERNMENT ORGANIZATION30 CO-WORKING CROWDSOURCING CO-CREATION CROWDFORCING COLLABORATIVE PROSUMPTION PROSUMER PROSUMER QUANGO’S
  • 18. PRODUCENTEN VALUE NETWORKS: FROM ECONOMIC SCARCITY TO ECONOMIC ABUNDANCE PROSUMER
  • 19.
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