5. PRINCIPLE OF
ECONOMIC VALUE
C R E A T I O N : CUSTOMIZATIO
N RENDER
SERENDIPITY
L E A D S T O
TRANSFORMATION
CUSTOMIZATIO STAGE
N COMMODITIZATIO
N
CUSTOMIZATIO
N
DELIVER
TAICHI
COMMODITIZATIO
N
MAKE
COMMODITIZATIO
N
EXTRACT
PROGRESSION OF ECONOMIC VALUE CREATION
6. “A Knowmad is a nomadic knowledge
worker that is, a creative, imaginative,
and innovative person who can work
with almost anybody, anytime,
and anywhere.”
John Moravec
7. Organizations
Communication
1.0 2.0 3.0
Stakeholders
Source: Marco Derksen, Marketingfacts
8. PARETO 20-80 RULE LONG SNOUT
HIGH HIGH
SALES VALUE
PER PER
CLIENT CLIENT
FA FA
LOW NBR OF NBR LOW
HIGH
CLIENTS CLIENTS
LONG TAIL
9. LONG SNOUT
HIGH
VALUE
PER
CLIENT
NBR OF LOW
CLIENTS
11. V A L U E
C R E A T I O N
THE NEW HOUSE OF INNOVATION
Social structure of the firm
N=1 Flexible and R=G
personal resilient global acces to
cocreated business resources
experiences processes & talent
Technicalarchitecture of the firm
PRAHALD & KRISHNAN 2008
12. OUR NEW HOUSE OF CO-WORKING: SEATS2MEET.COM
SOCIAL MEDIA STRATEGY
OPEN STAGE:
TRANSFORMATION:
MINDZ
USING SERENDIPITY
FIJH
BY VISUALIZING
SOCIETY30
HUMAN
SEATS2MEET
INTANGIBLES
SEATS
APP STORE:
YIELD MANAGEMENT
FREE
NO TERMS &
COLLABORATION-
CONDITONS
SOFTWARE
MEETING & WORKSPACE
PHYSICAL NETWORK OF LOCATIONS WITH
STAKEHOLDER COMMUNICATION & INFORMATION
MANAGEMENT SYSTEM
24. BUSINESS
M O D E L
TRUST AGENT
TEAMBUILDER
R E L E V A N C E
A N A L Y S T
E N V I R O N M E N TA L
S C A N N E R
K N O W L E D G E
G U A R D I A N
BARRIER FIGHTER
CONTENT CURATOR
28. TRANSFORMATIE
3 R D SPACE
S2M SOCIAL NETWORK SERENDIPITEIT
free agents,
new leaders &
otherstakeholders
HUMAN INTANGIBLES
knowledge, talents, needs
APPSTORE
collaborationapps
MEETINGSPACES & WORKSPACES
hub& spoke model