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Publisher Offerings - InShare
August 2012
Introduction to LinkedIn


175M+
Members Worldwide
                                                               4M
                                                               million members join every month

                                                 90




                                            55
                                                               2
                                                               new members join every second

                                32



 2      4
                8
                        17
                                                               18
                                                               languages
2004   2005    2006    2007     2008    2009     2010   2011

              LinkedIn Members (Millions)



                1M+ publishers using LinkedIn share tools
The value we bring to our members


                                    Identity
        Rolodex, Resume,            Connect, find and be found
        Business Card               LinkedIn Profile, Address Book, Search




                                    Insights
        Newspapers,                 Be great at what you do
        Trade Magazines, Events     Home Page, LinkedIn Today, Groups




                                    Everywhere
                                    Work wherever our members work
        Desktop                     Mobile, APIs, Plug-Ins
Value to Publishers
LinkedIn offers publisher partners a host of benefits, including …


 Increased content distribution

 Exposure to LinkedIn‟s high quality audience

 Brand Awareness

 Traffic

 Access to unique data and insights
Your content reaches many areas of the LinkedIn ecosystem
                         Network Update Stream


 Homepage news module                                Connections




                                                 Top Headline Emails




 LinkedIn Today
                          Mobile

                                            Groups




                                                                       5
How sharing appears on LinkedIn Today
                                             Members can follow
                                             individual publishers
                                                and industries
  LinkedIn Today
  shows the most
  shared news on
     LinkedIn




    Articles are
   organized by
   publisher and
     industry



   LinkedIn Today                               Most shared
provides info on who                           publishers are
   is sharing what                              displayed as
                                                Top Sources
LinkedIn Today Special Edition




    http://www.linkedin.com/today/se/top-news-facebook-instagram-deal
LinkedIn Share Tool




                LinkedIn.com/Publishers
Select publishers using LinkedIn Share
Sharing interface – both web and mobile




                                          Articles can be
                                            shared as
                                            updates…


                                            Or shared
                                           directly with
                                           connections.



                                          Or shared with
                                            groups…
Example: LinkedIn Share on Business Insider
LI Share button at the top of articles




                                 “       In November 2010, Linkedin ranked
                                         29th among Business Insider referring
                                         sites. By May 2011, Linkedin has
                                         vaulted into the top ten referrers.

                                         Linkedin referral users have a higher
                                         number of page views per session
                                         and a lower bounce rate than the


                                                        ”
                                         site average.

                                         Bridget Williams
                                         VP Business Development, Business Insider
Example: LinkedIn Share on Business Insider
LI Share button at the top of articles




                    900000
                             Referral Visits from LinkedIn
                    800000

                    700000
                             to Business Insider
                    600000   Since Jan 2011, referral traffic
                             from LinkedIn is up over 50x
                    500000

                    400000

                    300000

                    200000

                    100000

                         0
LinkedIn is driving traffic and engagement for publishers
across the web
    Bruce Upbin - Managing Director, Forbes. "LinkedIn, man. Big
    wet smack to you. You are a traffic driver par excellence"

    Andrew Lipsman, VP Industry Analytics, ComScore “the trend
    you‟re honing in on, and that I see, too, is a lot more „insharing‟ going
    on now, which I think has to do with LinkedIn‟s effort to turn its network
    into less of a utility and more of a content site.”

     “LinkedIn users have very                  “Yes, LinkedIn, the
     high page views per visit                  professional social
     compared to our other                      network .. is now by far
     distribution partners”                     our 2nd biggest referrer of
                                                social traffic.”

            Mike Rodov,                               MG Siegler
            Director of BD                            TechCrunch
            Seeking Alpha
LinkedIn is driving traffic and engagement for publishers

                                              “Average monthly referrals
       “Traffic from LinkedIn to BBC          from LinkedIn have
       News jumps tenfold                     quadrupled in the third
       in six months.”                        quarter, compared to the first
                                              quarter of 2011.”



             Sarah Marshall                           Raju Narisetti,
             Journalism.co.uk July 15, 2011           Managng Editor
                                                      Washington Post




      “Since the launch of LinkedIn           “CNET has seen extraordinary
      Today, Mashable has seen                increases in LinkedIn traffic --
      growth in both visitors and             up to a tenfold increase! And
      engagement from the LinkedIn            these users visit our site more
      community."                             frequently than our site avg."



             Meghan Peters,                           Mark Kaufman,
             Community Manager                        AVP Audience Development
             Mashable                                 CNET
LinkedIn Share drives high clicks back to publishers
Source Linkedin's 'Share' Button: Here's The Secret Behind Its Disproportionate Power In Social Media

   “For every article a user "shares" with her network, LinkedIn drives an
    average of 1.5 clicks back to the publisher. "That is better than the average
    across all of our networks, of about 1.1 clicks, and is about as effective as
    Twitter,“ Greg Cypes – Director of Product, AddThis

   “Linkedin Share is disproportionately powerful given the size of the network
    because "people care much more about what they're sharing [on Linkedin],"
    Cypes says. You can share all kinds of random nonsense on Facebook and
    Twitter -- and no one cares, or remembers. On Linkedin, however, your future
    bosses and employees are watching. People think before they share”

Source   Social Media Smackdown: LinkedIn vs. Twitter (Inc. Magazine)

  Roughly speaking LinkedIn shares generate 4 – 5 X more traffic to my
   Inc.com articles than tweets, Facebook likes, and Google +1s combined.
Case Studies
                                      Reach (Sept ’11
            Publisher                                   Increase in LinkedIn referrals after InShare
                                      Comscore PVs)
                                                         50X increase; 900K referrals/month in July,
         Business Insider                  27M
                                                          September #s should be well above 1M
            CNET.com                      233M                         10X increase

            BBC.co.uk                     207M             10X (without even yet adding InShare)

  [Large global news publisher –
                                         >1 Billion                   TBD, multiple X
       horizontal categories]

 [Large finance publisher –market
                                     between 125-150M   11X increase on a 40K referrals/month base
      news and commentary]

 [Large finance magazine publisher
                                     between 125-150M                   9X increase
        –world market news]

 [Large finance magazine publisher
                                     Between 100-125M                  18X increase
             – domestic]

         Washington Post                  192M                          4X increase
          Seeking Alpha                    59M                           Multiple X
            Mashable                       20M                           Multiple X

           Techcrunch                      25M                           Multiple X
Thank you

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LinkedIn publisher_offerings_inshare_august2012

  • 1. Publisher Offerings - InShare August 2012
  • 2. Introduction to LinkedIn 175M+ Members Worldwide 4M million members join every month 90 55 2 new members join every second 32 2 4 8 17 18 languages 2004 2005 2006 2007 2008 2009 2010 2011 LinkedIn Members (Millions) 1M+ publishers using LinkedIn share tools
  • 3. The value we bring to our members Identity Rolodex, Resume, Connect, find and be found Business Card LinkedIn Profile, Address Book, Search Insights Newspapers, Be great at what you do Trade Magazines, Events Home Page, LinkedIn Today, Groups Everywhere Work wherever our members work Desktop Mobile, APIs, Plug-Ins
  • 4. Value to Publishers LinkedIn offers publisher partners a host of benefits, including …  Increased content distribution  Exposure to LinkedIn‟s high quality audience  Brand Awareness  Traffic  Access to unique data and insights
  • 5. Your content reaches many areas of the LinkedIn ecosystem Network Update Stream Homepage news module Connections Top Headline Emails LinkedIn Today Mobile Groups 5
  • 6. How sharing appears on LinkedIn Today Members can follow individual publishers and industries LinkedIn Today shows the most shared news on LinkedIn Articles are organized by publisher and industry LinkedIn Today Most shared provides info on who publishers are is sharing what displayed as Top Sources
  • 7. LinkedIn Today Special Edition http://www.linkedin.com/today/se/top-news-facebook-instagram-deal
  • 8. LinkedIn Share Tool LinkedIn.com/Publishers
  • 9. Select publishers using LinkedIn Share
  • 10. Sharing interface – both web and mobile Articles can be shared as updates… Or shared directly with connections. Or shared with groups…
  • 11. Example: LinkedIn Share on Business Insider LI Share button at the top of articles “ In November 2010, Linkedin ranked 29th among Business Insider referring sites. By May 2011, Linkedin has vaulted into the top ten referrers. Linkedin referral users have a higher number of page views per session and a lower bounce rate than the ” site average. Bridget Williams VP Business Development, Business Insider
  • 12. Example: LinkedIn Share on Business Insider LI Share button at the top of articles 900000 Referral Visits from LinkedIn 800000 700000 to Business Insider 600000 Since Jan 2011, referral traffic from LinkedIn is up over 50x 500000 400000 300000 200000 100000 0
  • 13. LinkedIn is driving traffic and engagement for publishers across the web Bruce Upbin - Managing Director, Forbes. "LinkedIn, man. Big wet smack to you. You are a traffic driver par excellence" Andrew Lipsman, VP Industry Analytics, ComScore “the trend you‟re honing in on, and that I see, too, is a lot more „insharing‟ going on now, which I think has to do with LinkedIn‟s effort to turn its network into less of a utility and more of a content site.” “LinkedIn users have very “Yes, LinkedIn, the high page views per visit professional social compared to our other network .. is now by far distribution partners” our 2nd biggest referrer of social traffic.” Mike Rodov, MG Siegler Director of BD TechCrunch Seeking Alpha
  • 14. LinkedIn is driving traffic and engagement for publishers “Average monthly referrals “Traffic from LinkedIn to BBC from LinkedIn have News jumps tenfold quadrupled in the third in six months.” quarter, compared to the first quarter of 2011.” Sarah Marshall Raju Narisetti, Journalism.co.uk July 15, 2011 Managng Editor Washington Post “Since the launch of LinkedIn “CNET has seen extraordinary Today, Mashable has seen increases in LinkedIn traffic -- growth in both visitors and up to a tenfold increase! And engagement from the LinkedIn these users visit our site more community." frequently than our site avg." Meghan Peters, Mark Kaufman, Community Manager AVP Audience Development Mashable CNET
  • 15. LinkedIn Share drives high clicks back to publishers Source Linkedin's 'Share' Button: Here's The Secret Behind Its Disproportionate Power In Social Media  “For every article a user "shares" with her network, LinkedIn drives an average of 1.5 clicks back to the publisher. "That is better than the average across all of our networks, of about 1.1 clicks, and is about as effective as Twitter,“ Greg Cypes – Director of Product, AddThis  “Linkedin Share is disproportionately powerful given the size of the network because "people care much more about what they're sharing [on Linkedin]," Cypes says. You can share all kinds of random nonsense on Facebook and Twitter -- and no one cares, or remembers. On Linkedin, however, your future bosses and employees are watching. People think before they share” Source Social Media Smackdown: LinkedIn vs. Twitter (Inc. Magazine)  Roughly speaking LinkedIn shares generate 4 – 5 X more traffic to my Inc.com articles than tweets, Facebook likes, and Google +1s combined.
  • 16. Case Studies Reach (Sept ’11 Publisher Increase in LinkedIn referrals after InShare Comscore PVs) 50X increase; 900K referrals/month in July, Business Insider 27M September #s should be well above 1M CNET.com 233M 10X increase BBC.co.uk 207M 10X (without even yet adding InShare) [Large global news publisher – >1 Billion TBD, multiple X horizontal categories] [Large finance publisher –market between 125-150M 11X increase on a 40K referrals/month base news and commentary] [Large finance magazine publisher between 125-150M 9X increase –world market news] [Large finance magazine publisher Between 100-125M 18X increase – domestic] Washington Post 192M 4X increase Seeking Alpha 59M Multiple X Mashable 20M Multiple X Techcrunch 25M Multiple X