"Modoku," Nicholas Paredes
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"Modoku," Nicholas Paredes
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Editor's Notes
- Welcome, I’m Nicholas Paredes one of the founders of Modoku. Nathan Uno, who gave the presentation on the 3.0 OS several months ago, is the lead developer.
- Modoku is a strategy for developing media-centric marketing applications for the iPhone. Today’s most popular applications tend to be games and information widgets. As these device mature, and we see new products such as tablets, this will change.
- As a designer, my career began in the world of print. I designed educational products where fifty volumes had to be implemented. Before designing and producing these programs, I developed content strategies and essential frameworks.
- For the web, I developed similar content strategies, as well as what we now call wire-frames. Similar tools are used in mobile interaction design. Creating many examples of iPhone prototypes over the past year it became apparent that there were many similarities shared between projects.
- The market required content outside of web materials to thrive. Ebooks are a great example. How could we develop a cost-effective manner of creating content-based applications? A framework that allows rapid deployment and updating of content was the answer.
- As mobile progresses from novelty to daily life, we will find that many of our current media channels, such as magazines, are better implemented on mobile devices rather than on the web. A catalog that feeds regular updates, and potentially customized content, would offer a direct connection to the customer. Travel brochures that contain video, as well as photos, would provide a more rich experience. Magazines could re-utilize content to generate additional revenue.
- Music samplers, and marketing products, offer additional channels for promotion. Sales can be driven directly through such applications. An update to the concept of liner notes offers video commentary on each track by the band, and is a paid application. It offers twice the sales!
- The ability to update applications rapidly still requires methods for updating customers and communities. Twitter feeds can be skinned in marketing materials to both update and sell. A direct connection between the customer and the client can be created. Call for samples or additional materials directly within the application.
- The user experience is critical. Do not waste the customer’s time or test her patience. For every user who downloads the Stanley level there are ten who want to see what new products are available. On the flip side, why simply provide a streaming app when you can skin it in additional marketing?
- This is a new market with completely new rules. The web offers every product. The mobile offers a dozen a week. And, as the technology improves, six targeted products a week. Move fast, update rapidly, measure returns on cost-conscious expenditures, and tell the customer why they should buy from you.
- All of our applications are based on a tested, continually improved framework. We spread feature costs across customers. In application sales requires integration, but custom development is available. Our goal is to extend our data-driven model through a web interface and add additional metrics.
- We have also created advertising demos and marketing applications such as games. Find out what we have in process!