"mPay," Conrad Sheehan

1. Mobile Monday Chicago
June 29, 2009
Conrad Sheehan
Founder, CEO mPayy, Inc.
Proprietary & Confidential - © mPayy, Inc. 2009

2. mPayy is an online and mobile payment service that enables secure payments
for the smallest seller or app developer to the largest retailer as well as free
person-to-person. mPayy’s solution is built around the mobile number and
allows customers to pay conveniently and easily from a checking or stored
value account.
Proprietary & Confidential - © mPayy, Inc. 2009

3. mPayy Mobile Invoice Solution is simple and secure and works on
any Web-enabled mobile device.
1. Provider sends SMS Invoice
Message to Customer with an
embedded link to an mPayy
Tiny.Url service
2. User launches link and
confirms payment on secure
mobile website with just mPayy
password
Proprietary & Confidential - © mPayy, Inc. 2009

4. mPayy’s Broker Model provides a low-cost, simple way for application
stores to accept payment for apps; and a simple mobile API makes it easy
for developers to build into applications
Revenue
Stream
$Buy/Sell$
Payment
Processing
• Settlement
• Risk Management
• Dispute Management
• Compliance
• Security
• Information Reporting
Proprietary & Confidential - © mPayy, Inc. 2009

5. Scenario #1 – Digital Arcade is an example of payment from within an
application
• Pay-per-Play model enabled - mPayy takes the classic
arcade model to the handset. Digital content providers
can choose to ‘drop a quarter in the slot’ with a one-step
payment
• More Granular than “Buying the App” - The phone
‘deck’ will become crowded, and buying the app is not
always appropriate. The user can, on-demand, consume
a piece of content
• Split the Quarter - mPayy can move the money for
pennies, take a small amount, and leave a significant
piece of the Quarter for the App provider and App Store
operator
Doctor Awesome is a property of:
Proprietary & Confidential - © mPayy, Inc. 2009

6. Scenario #2 – Location-based Commerce with mobile checkout and
real benefits for the merchant and customer
GPS Search for local Mobile purchase for your Pick up your drink by cell
Starbucks local Starbucks phone number
Proprietary & Confidential - © mPayy, Inc. 2009

7. Q&A
http://emulator.mtld.mobi/emulator.php
https://www.mpayy.com/
Proprietary & Confidential - © mPayy, Inc. 2009